- Puck Up: NHL Cup Final Scores Top Numbers
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2011
Game seven of NBC's "NHL Stanley Cup Finals" did its job ...
- McEnroe: Tennis Needs To Get Some Wrinkles In Its Shorts
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 16, 2011
John McEnroe says what tennis needs to win fans is a litt ...
- Happy Fathers: More Kid Time Online And Off
Marketing Daily, Karl Greenberg - Wednesday, June 15, 2011
"I think, especially if you are marketing any kind of digital entertainme ...
- Can Beckham Still Play?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 15, 2011
He's 36 now, not playing as much, but he still can fie ...
- Battery, Headphone Maker IGo(es) With Shaq
Marketing Daily, Aaron Baar - Wednesday, June 15, 2011
"While Shaquille is recognized worldwide for his athletic skills, he is al ...
- Kia Ties Up NBA Draft Presenting Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, June 14, 2011
The Irvine, Calif., automaker, whose Optima is the "Official Vehicle of t ...
- Infiniti Plays Polo In Tennessee
Marketing Daily, - Tuesday, June 14, 2011
Infiniti will be presenting sponsor of this weekend's Chukkers for Charity's "H ...
- Lexus Debuts New Effort With Tech Focus
Marketing Daily, Karl Greenberg - Monday, June 13, 2011
The first spot in the campaign features glass beakers stacked up ...
- Define Sports Marketing Success Before You Measure It
Marketing: Sports, Jon Last - Tuesday, June 14, 2011
If all you are after is impressions, without regard for their impac ...
- Northwestern Mutual Signs PGA's Mark Wilson
Marketing Daily, Tanya Gazdik - Saturday, June 11, 2011
Northwestern Mutual will have a strong advertising presence during the U.S. Op ...
- NFL Lockout Means Contingency Plans On Tap For MillerCoors
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
MillerCoors executives are thinking about new ad strategies as the NFL locko ...
- Hudson River Swimmers? Ironman Coming To N.Y.
Marketing Daily, Karl Greenberg - Wednesday, June 8, 2011
The best-known non-team sports event in New York is the yearly I ...
- Tecate Backs Boxing Hall Of Fame
Marketing Daily, - Wednesday, June 8, 2011
Tecate has signed as "2011 Official Beer Sponsor" of the Boxing Internation ...
- FedEx Says It Will Ship Your 9-Iron
Marketing Daily, - Tuesday, June 7, 2011
FedEx has launched a new campaign aligned with its sponsorship of t ...
- NBCU Keeps Olympics, Bids $4.3B For 4 Games
MediaDailyNews, David Goetzl - Tuesday, June 7, 2011
With questions swirling whether Comcast would spend aggressively to keep the Olympi ...
- Put A Ring On It: 3 Networks Submit Olympic Bids
MediaDailyNews, David Goetzl - Tuesday, June 7, 2011
After years of speculation about which network would land Olympic rights, it ...
- Country Star Dierks Bentley Plays For NHL
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 6, 2011
The National Hockey League has a new spokesperson, but he's not ...
- DHL To Sponsor Manchester United Tour
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 6, 2011
Global shipping company DHL is backing soccer giant Manchester United for i ...
- Nike Pitches Curve With New 'Just Do It' Effort
Marketing Daily, Karl Greenberg - Thursday, June 2, 2011
While past "Just Do It" campaigns have featured the likes of Micha ...
- Major League Baseball Takes On Prostate Cancer
Marketing Daily, Tanya Gazdik - Tuesday, May 31, 2011
During the Home Run Challenge, MLB and the Prostate Cancer Foundation wi ...
- Heineken Re-ups For 3 More Years Of UEFA Soccer
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
Heineken is back for three more years sponsoring UEFA Championship League socce ...
- Golf Town Sponsors Deutche Bank Match
Marketing Daily, - Thursday, May 26, 2011
Sports retailer Golf Town is signing on as sponsor of the T ...
- Kia Backs MLS Soccer Team New York Red Bulls
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 26, 2011
Kia Motors has signed a deal making the automaker official partner ...
- Nike's Jordan Brand Taps Moore 1st Woman Of Hoops
Marketing Daily, Sarah Mahoney - Wednesday, May 25, 2011
Maya Moore, a two-time NCAA Women's Basketball National Champion and college basketball ...
- Callaway Golf, Timberlake Launch Social Campaign
Marketing Daily, - Wednesday, May 25, 2011
Callaway Golf is launching a social media contest with golfer and entertain ...
- Can Livestrong Survive The Tarring Of Armstrong?
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 26, 2011
Under the headline "Careening Downhill," a Boston Globe editorial this morning opine ...
- Derrick Rose Sells Adidas
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 25, 2011
Derrick Rose is featured in a new campaign for Adidas' adiZero Cra ...
- Budweiser Extends Daytona Deal
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 25, 2011
Anheuser-Busch has signed a new deal with Daytona International Speedway. The multi-ye ...
- Q&A: EA's Craig Malanka On Social Strategy
Marketing Daily, Aaron Baar - Tuesday, May 24, 2011
The NFL, MLB and NHL Facebook communities have a combined 5.2 milli ...
- MSG Company Promotes Coffman To New Role
Marketing Daily, - Tuesday, May 24, 2011
The Madison Square Garden Company has promoted Casey Coffman, currently divisional E ...