- WNBA President Richie Shows Her Marketing Abilities
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 7, 2011
New WNBA league President Laurel Richie is popular with players. In Decembe ...
- NHL Molson Beer Deal Losing Fizz
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 7, 2011
Judge Frank Newbould of the Superior Court in Ontario, Canada, sided wi ...
- Esurance Serves Up Tennis Sweepstakes
Marketing Daily, Tanya Gazdik - Wednesday, July 6, 2011
"We have found that many of our 25-49 married, tech savvy demograph ...
- Barefoot Wine Sponsors Championship Volleyball
Marketing Daily, - Tuesday, July 5, 2011
Barefoot Wine is partnering with Championship Volleyball (CV) for the 2011 summ ...
- Match And Set: ESPN Lands Wimbledon
MediaDailyNews, David Goetzl - Tuesday, July 5, 2011
Even with the Wimbledon finals a core property at NBC, the even ...
- ESPN's Serve: Outbids NBC For Wimbledon Coverage
Around the Net In Media, Phyllis Fine - Tuesday, July 5, 2011
ESPN will air Wimbledon's Grand Slam tennis tournament for the next ...
- Future Nets Arena Looks To BAM For Culture Compass
Marketing Daily, - Thursday, June 30, 2011
The Barclays Center of Brooklyn has inked a promotional deal with t ...
- Sports Portfolio Optimization A Hot Topic With Brands
Marketing: Sports, Kent Thomas - Tuesday, July 5, 2011
In today's evolving sports marketing landscape, agencies are having more frequent conversatio ...
- JetBlue Airs Tour de France
MediaDailyNews, - Friday, July 1, 2011
For the eighth straight year, JetBlue Airways will air continuous, live covera ...
- NBC, Radio Shack Boost Tour de France Digital Profile
Marketing Daily, - Thursday, June 30, 2011
NBC Sports is looking to raise the digital profile for Versus's To ...
- Lenox Hotel Sponsors Boston Regatta
Marketing Daily, - Wednesday, June 29, 2011
Lenox Hotel is sponsoring Boston's Head Of The Charles Regatta. The boutiq ...
- NBC, Radio Shack Boost Tour de France Digital Profile
MediaDailyNews, Wayne Friedman - Wednesday, June 29, 2011
NBC Sports is looking to raise the digital profile for Versus's To ...
- Auto Dealers And College Jocks: Risky Business
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
The local car dealership sticks to the local college athletics program li ...
- Brut Launches Humorous Sports Channel
Marketing Daily, Karl Greenberg - Tuesday, June 28, 2011
"We believe that young, male-focused online content is a burgeoning market," sa ...
- Puma Showcases Women's Soccer Stars
Marketing Daily, - Tuesday, June 28, 2011
Puma is launching a marketing program around its sponsorship of professional women ...
- On Broadway, The (Sports) Play Is Rarely The Thing
Marketing: Sports, Barry Janoff - Tuesday, June 28, 2011
This year, "Lombardi," a capsulated version of the life of Hall ...
- NFL Looks To Add Another TV Package
TV Watch, Wayne Friedman - Tuesday, June 28, 2011
Through thick and thin, in bad and good overall TV markets, t ...
- Mark Cuban First To Grab Brass Ring From Dallas Mavericks' NBA Title
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 27, 2011
Team owner Mark Cuban has become the first member of the Dall ...
- Audi To Sponsor Polo Foundation Match
Marketing Daily, - Friday, June 24, 2011
Audi will be an official sponsor of The Foundation Polo Challenge sponsor ...
- Olympic Committee Sets Social Media Rules for Athletes
The Social Graf, Erik Sass - Monday, June 27, 2011
The International Olympic Committee is looking to leverage social media drive engageme ...
- Modelo Especial Launches Soccer Kick
Marketing Daily, - Thursday, June 23, 2011
Modelo Especial beer is getting into soccer via a partnership with Spor ...
- CBS Re-Ups With Patriot League
MediaDailyNews, David Goetzl - Wednesday, June 22, 2011
The recently re-branded CBS Sports Network said it has renewed a de ...
- Women Remain An Untapped Market
Marketing: Sports, Brian Grey - Tuesday, June 21, 2011
What is missing is more focus on this impressionable young female audien ...
- Bruins' Thomas To Shave With Gillette
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 20, 2011
Tim Thomas, goalie for the Stanley Cup champion Bruins, will shave o ...
- Study: Gen Y Only Demo Spending More On Golf
Marketing Daily, - Friday, June 17, 2011
A new study from American Express Business Insights, "2011 Spend Sights: ...
- HSBC Bank Brings Wimbledon To New York
Marketing Daily, - Friday, June 17, 2011
HSBC Bank, the official banking partner of Wimbledon, is sponsoring events relat ...
- Fore! Here Comes Rory McIlroy!
Marketing Daily - Top of the News, Thom Forbes - Monday, June 20, 2011
I did not watch a single hole of the U.S. Open ov ...
- Hockey Superheroes Coming To An NBC Channel
Marketing Daily, Karl Greenberg - Thursday, June 16, 2011
Guardian Media Entertainment will join in an equity partnership with NBC Univers ...
- Ford Plays Fantasy Baseball On Sync
Marketing Daily, - Thursday, June 16, 2011
Ford is getting into fantasy baseball through its Sync in-car telematics syste ...
- NHL's 'Guardian Project' Strikes Marketing Deal With NBCU
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2011
Extending its TV-sports marketing efforts, Stan Lee's "The Guardian Project," a bun ...