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WNBA President Richie Shows Her Marketing Abilities

New WNBA league President Laurel Richie is popular with players. In December, she will reveal a "master plan" she has been working on since taking over from Donna Orender in April for the WNBA's 15th season.

Unlike the past two League presidents, she has no hands-on basketball experience and admits to finding it "a little scary" to sit courtside at WNBA games for fear of errant passes.

But she has a lot of marketing ability, most recently as the CMO for the Girl Scouts of America and previously worked for Ogilvy and Mather.

Read the whole story at The Chicago Tribune »

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