- New Balance's Minimus Joins The 'Barefoot' Race
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 28, 2011
Marketers' blog posts don't usually draw more than a handful of comment ...
- EA Sports Taps Into College Football Devotion
Marketing Daily, Aaron Baar - Monday, July 25, 2011
"Unlike other sports where people are involved with the league or wi ...
- Women's Soccer Stars Have Brand Potential
Marketing Daily, Karl Greenberg - Monday, July 25, 2011
Women's Professional Soccer (WPS) stars like Hope Solo and Abby Wambach (w ...
- NFL Adds Interest By Subtracting Product
Marketing: Sports, Barry Janoff - Tuesday, July 26, 2011
Maybe the best thing the NFL could have done to get casu ...
- Is The NFL The Only Option For Heavily Male-Targeted Marketers?
TV Watch, Wayne Friedman - Tuesday, July 26, 2011
The NFL is coming back -- and TV marketers are breathing easie ...
- Nascar Game Launches On Car Town
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 25, 2011
Nascar Pro Championship presented by Sprint coincides with TNT's coverage of 20 ...
- David Schwab Of Octagon's First Call Division Talks Sports Endorsements
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 22, 2011
A lot of questions are in the air regarding athlete endorsements. Cou ...
- Casio Vignettes Show Off Phone's Toughness
Marketing Daily, Aaron Baar - Thursday, July 21, 2011
The television and Internet video campaign, with the tagline "Tougher is Smarter ...
- 'Texas Football' Mag To Showcase Games On TV Show
Around the Net In Media, Phyllis Fine - Thursday, July 21, 2011
For fans of Texas high school football, can it get any wors ...
- McDonald's Has Olympic-sized Plans For London
Marketing Daily, Aaron Baar - Wednesday, July 20, 2011
"The Olympic Games bring the world together unlike any other event," sa ...
- Football Season 2011: Social Media Accentuates The Experience
Marketing: Sports, Brian Grey - Tuesday, July 19, 2011
I don't want to be the guy jumping the gun here ...
- Cricketer David Boon Signs With Canadian Club
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 18, 2011
David Boon, who is evidently famous (or notorious) for imbibing more be ...
- Women In Orange Not Invited To Rugby World Cup
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 18, 2011
The Rugby World Cup is counting on the Major Events Management A ...
- Coke Recruits Londoners To Carry Torch
Marketing Daily, - Friday, July 15, 2011
In preparation for the London Olympic Games in 2012, Coca-Cola is recruiti ...
- ESPN Deportes Launches Original Programming, 'E:60'
MediaDailyNews, David Goetzl - Thursday, July 14, 2011
ESPN's Spanish-language network is launching its own version of ESPN's "60 Minutes"-sty ...
- Puma Enlists Actress For 'Project Pink'
Marketing Daily, Tanya Gazdik - Wednesday, July 13, 2011
"Vampire Diaries" actress Nina Dobrev is joining sports brand Puma in kicki ...
- Baseball, Hot Dogs, Apple Pie And ... Volt?
Marketing Daily, Karl Greenberg - Wednesday, July 13, 2011
With the deal Chevrolet gets exclusive category rights, and presenting sponsorship ...
- Sony Reups With ESPN 3D, Debate Rages Over 3D Sets
MediaDailyNews, David Goetzl - Wednesday, July 13, 2011
The launch sponsor behind the ESPN 3D network, which became a 24 ...
- Darryl Strawberry Helps Duane Reade Celebrate 50th
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 13, 2011
Former Mets baseball player Darryl Strawberry was part of the "One Sh ...
- Video (And Licensing Fees) Killed Our Most 'Creative' Sports Games
Marketing: Sports, Jon Last - Tuesday, July 12, 2011
Tomorrow, July 13, is what I used to refer to as "Spor ...
- NHL, NBC Sports Create Cross-Media Sales Venture
MediaDailyNews, Wayne Friedman - Monday, July 11, 2011
Looking to streamline its association with TV advertisers, NHL and the N ...
- ESPN To Air 'Friday Night Lights'
MediaDailyNews, David Goetzl - Monday, July 11, 2011
ESPN, which appeared to have sworn off scripted programming, will air "Frid ...
- NBA Comish Helps Make NBA Global, But Also Less Local
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 11, 2011
Commissioner David Stern has been working over the past few years ...
- NBA Lockout Cuts Off Player Images, Videos
Around the Net In Media, Phyllis Fine - Monday, July 11, 2011
Beyond the obvious problems with the NBA lockout, there's another dilemma f ...
- Chase Offers Members Exclusive Golf Experience
Marketing Daily, Tanya Gazdik - Monday, July 11, 2011
"Golf is certainly a sweet spot for this customer segment," Chase Ca ...
- Brand Jeter Hits One Out Of The Park
Marketing Daily - Top of the News, Thom Forbes - Monday, July 11, 2011
There was a huge hit in New York over the weekend a ...
- Lorenzo Charles: R.I.P.
TV Board, Mark Lieberman - Monday, July 11, 2011
I was sad to read that Lorenzo Charles died last week. Rememb ...
- Survey: Derek Jeter Tops Among MLB Marketing All-Stars
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 8, 2011
Despite the fact that they are currently considered the best in t ...
- J&J Global Sponsor Of FIFA World Cup Brazil
Marketing Daily, - Thursday, July 7, 2011
Johnson & Johnson has signed on to be the official healthcare catego ...
- Sports Leagues Not On TV: What's The Real Message Being Sent To Consumers?
TV Watch, Wayne Friedman - Friday, July 8, 2011
TV revenue doesn't seem to help sports leagues in their more despera ...