Marketing DailyU.S. Soccer Goes Solar With Yingli Deal Marketing Daily, Karl Greenberg - Thursday, August 11, 2011
Yingli's sponsorship activities started with Wednesday night's U.S. Men's National Team mat ...
Univision Adds Sports Programming ExecsMediaDailyNews, David Goetzl - Thursday, August 11, 2011
In advance of its all-sports network, Univision has added a pair ...
N.Y.'s Hospital For Special Surgery, PGA Ink Deal Marketing Daily, Karl Greenberg - Wednesday, August 10, 2011
The Hospital for Special Surgery (HSS), a New York orthopedic hospital cente ...
Cycling Through TV And Marketing Revenues -- And Hitting Some Hard ClimbsTV Watch, Wayne Friedman - Wednesday, August 10, 2011
What would you give to be associated with an international professional spor ...
Under Armour Launches Push For Its Athletic Shoes Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 9, 2011
Under Armour, known for sweat-absorbing sportswear, is launching its biggest campaign ...
Event Retailing Is An Integral Part Of The Event Itself Marketing: Sports, Jon Last - Tuesday, August 9, 2011
With the PGA Championship teeing off this week in Atlanta, I can ...
The Claw To The Top Gets A Lot Shorter Marketing Daily - Top of the News, Thom Forbes - Monday, August 8, 2011
There are intriguing stories out there this morning about two international bran ...
MediaCom Launches Sports DivisionMediaDailyNews, Steve McClellan - Monday, August 8, 2011
WPP's MediaCom Worldwide has launched a new global sports division, MediaCom SPOR ...
Give Your Healthy Living Marketing Message A Sporting Chance Marketing: Health, Chad Capellman - Friday, August 5, 2011
I'm a fairly big sports fan. I used to be a sportswrit ...
Mike O'Driscoll Joins JMI Advisory BoardMarketing Daily, - Wednesday, August 3, 2011
Mike O'Driscoll, former managing director at Jaguar Cars, and President of Ast ...
A Real Long-Term Athlete Endorsement Deal Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 3, 2011
John Elway, the quarterback for the Denver Broncos, has gotten a long-te ...
Puma Official Sportswear Partner Of America's CupMarketing Daily, - Tuesday, August 2, 2011
Footwear and apparel company Puma has signed as sportswear parter of t ...
Are You Really Ready For Some Football? Marketing: Sports, Darren Marshall - Tuesday, August 2, 2011
I know I'm not (as I write this the day after t ...
Comcast Rebrands Versus As NBC Sports NetworkMediaDailyNews, Wayne Friedman - Monday, August 1, 2011
A sports cable network will now get an older name: NBC Spor ...
Sporting News Radio Yahoo Sports RadioAround the Net In Media, Phyllis Fine - Monday, August 1, 2011
Gow Broadcasting is rebranding its Sporting News Radio as Yahoo Sports Radi ...
Mobile Keeps Sports Fans ConnectedOnline Media Daily, Danny Cooper - Monday, August 1, 2011
Mobile technology is consistently finding ways to keep fans engaged. Marketers a ...
Townsend Promoted To CEO, GroupM ESPMediaDailyNews, - Thursday, July 28, 2011
GroupM Entertainment & Sports Partnerships named Bryce Townsend CEO of the entertainme ...
ESPN.com Enhances Video PlayerOnline Media Daily, - Thursday, July 28, 2011
ESPN.com has taken its video player to the next level. ...
Olympics Are One Year Away, But Marketers Are Off And Running Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
Most of the official marketing partners of the International Olympic Committee, t ...
BMW: Multi-tier, Multi-year Sponsorship Of Team USA Marketing Daily, Karl Greenberg - Wednesday, July 27, 2011
It will advertise the Olympics partnerships next year around a global pill ...