- Game Within The Game: Mobile Marketing Inside the Venue
Online Media Daily, Bryon Morrison - Tuesday, September 6, 2011
Mobile marketing has been breathing new life into sports venue marketing. Sponso ...
- Amway Becomes Detroit Red Wings Sponsor
Marketing Daily, - Thursday, September 1, 2011
Direct sell giant Amway has signed a deal to become the Detro ...
- Esurance, AmEx Serve Up U.S. Open Activities
Marketing Daily, Tanya Gazdik - Wednesday, August 31, 2011
American Express is a top-tier sponsor. Other sponsors in that category inclu ...
- Office Depot Names NASCAR Finalists
Marketing Daily, - Wednesday, August 31, 2011
Office Depot has tapped two small businesses as finalists for a ...
- Cooper Tire Gets Behind NCAA On ABC
Marketing Daily, - Wednesday, August 31, 2011
Cooper Tire has signed on to be "Proud Sponsor of Saturday Afterno ...
- CNBC's Rovell Expands NBC Sports Coverage
MediaDailyNews, David Goetzl - Wednesday, August 31, 2011
Darren Rovell will host a show this fall on the soon-to-named N ...
- IMG, UPS Partner For First National College Sports Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 30, 2011
UPS will be the first national brand to take part in ...
- N.Y. Giants Bring Twitter To Games, Broadcasts
Marketing Daily, - Tuesday, August 30, 2011
Among other things, the football franchise will now begin integrating fan twee ...
- Tecate Gets Double Mileage From September
Marketing Daily, Karl Greenberg - Monday, August 29, 2011
The good news for fans and for Tecate is that the sponsorsh ...
- NASCAR Pushes College Marketing Efforts
Marketing Daily, David Goetzl - Tuesday, August 30, 2011
NASCAR is going on campus to recruit a new generation of potential ...
- Grey Goose Sponsors U.S. Open
Marketing Daily, - Monday, August 29, 2011
Grey Goose is returning for a fifth year as a promotional partn ...
- Mercury Insurance Backs Home Teams
Marketing Daily, - Monday, August 29, 2011
Auto insurer Mercury Insurance has signed an agreement with UCLA to spons ...
- Catch The Brazilian Wave
Marketing: Sports, Marcos Lacerda - Tuesday, August 30, 2011
The ultimate mission for brands should be to direct all efforts a ...
- NBA Lockout Could Slam Regional Sports Nets
MediaDailyNews, David Goetzl - Monday, August 29, 2011
Regional sports networks carrying NBA games would likely be forced to sacrifi ...
- NASCAR Pushes College Marketing Efforts
MediaDailyNews, David Goetzl - Monday, August 29, 2011
NASCAR is going on campus to recruit a new generation of potential ...
- Giants Bring Twitter To Games, Broadcasts
MediaDailyNews, Erik Sass - Monday, August 29, 2011
New cross-channel media initiatives are getting complicated. Take the latest social med ...
- Bayer, MLB Ask Fans To 'Beat The Streak'
Marketing Daily, Tanya Gazdik - Friday, August 26, 2011
The object of the contest is to establish a virtual "saves strea ...
- ESPN Launches Longhorn Network In Few Homes
MediaDailyNews, David Goetzl - Friday, August 26, 2011
Hardly anyone was watching the Longhorn Network when it debuted Friday a ...
- MSG Media: Cable, Sports Nets Win Rev Uptick
MediaDailyNews, Wayne Friedman - Friday, August 26, 2011
MSG Media business -- which includes the regional cable TV channel, M ...
- Sirius X To Carry Major Sports Conferences
MediaDailyNews, - Monday, August 29, 2011
Sirius XM Radio, Learfield Sports and IMG College signed a multi-year agreeme ...
- Dollar General Enlists Earnhard, Jr.
Marketing Daily, - Thursday, August 25, 2011
Retail chain Dollar General is launching a raft of promotions around i ...
- Havas Bulks Up its U.S. Sports Marketing, Rothenberg Heads Unit
MediaDailyNews, Steve McClellan - Thursday, August 25, 2011
Havas Sports & Entertainment, a unit of the Paris-based Havas, is developi ...
- TV Money For College Football Not Going To Right Places
TV Watch, Wayne Friedman - Friday, August 26, 2011
Top-rated college football prospects are training grounds for the NFL -- pu ...
- MetLife Buys N.J. Meadowlands Naming Rights
Marketing Daily, Tanya Gazdik - Wednesday, August 24, 2011
The agreement makes New York-based MetLife the official insurance company of t ...
- GameStop, Papa John's: Ready For Some Football
Marketing Daily, Sarah Mahoney - Wednesday, August 24, 2011
Events are scheduled to begin as early as 10 p.m. on Sunda ...
- New York Jets Score With Social Media
Online Media Daily, Wayne Friedman - Wednesday, August 24, 2011
Recent social-marketing buzz around the new NFL season gives a leg ...
- Boost Mobile Gets WNBA Jersey, Arena Display
Marketing Daily, Nina Lentini - Monday, August 22, 2011
Dave Mellin, communications manager of sponsorships for the brand, tells
Marketing Daily- NFL, MLB, USTA Plan To Play, Remember On 9/11
Marketing: Sports, Barry Janoff - Tuesday, August 23, 2011
On Sunday, Nov. 24, 1963, two days after the assassination of Preside ...
- Pre-Season 'SNF' Gives NBC The Lead On Sunday
MediaDailyNews, Wayne Friedman - Monday, August 22, 2011
NBC has started its typically slow rise to the top of ratin ...
- Arnold Wins Boston Bruins Account
Around the Net In Brand Marketing, Nina Lentini - Monday, August 22, 2011
Arnold Worldwide said today that it has been named the ad agen ...