- Univision Expands Reach With 'Marcador' App
MediaDailyNews, David Goetzl - Friday, February 4, 2011
Univision is taking a run at ESPN with a new app providi ...
- NHL Campaign Promos Tim Hortons Heritage Classic
Marketing Daily, Karl Greenberg - Thursday, February 3, 2011
The campaign, developed by the NHL in consultation with global advertising agen ...
- SonoSite To Present NBA D-League All-Star Game
Marketing Daily, - Thursday, February 3, 2011
The NBA Development League has signed ultrasound technology company SonoSite as t ...
- NBC Sports Names Key Execs
MediaDailyNews, - Thursday, February 3, 2011
Dick Ebersol, chairman of the recently formed NBC Sports Group, has ma ...
- Super Bowl Ads Cross Online, TV, Social Media
Online Media Daily, Laurie Sullivan - Thursday, February 3, 2011
Even before the Pittsburgh Steelers and the Green Bay Packers meet ...
- NAPA Hispanic Effort Ties Auto Parts To Pro Soccer
Marketing Daily, Karl Greenberg - Wednesday, February 2, 2011
"Hispanics over-index for do-it-yourself and, perhaps more importantly for NAPA, they over-ind ...
- Super Bowl Ads: Don't Forget To Vote!
Marketing Daily, Sarah Mahoney - Wednesday, February 2, 2011
Adbowl -- launched by McKee Wallwork Cleveland, a little Albuquerque-based ad agenc ...
- BBVA to Sponsor Celeb Hoops
Marketing Daily, - Tuesday, February 1, 2011
The National Basketball Association and BBVA, the Official Bank of the NB ...
- BBVA Named Grand Sports Marketer Of The Year
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 1, 2011
The financial firm got the nod from readers of NYSportsJournalism for allianc ...
- Philadelphia Expands Tourism Campaign
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
"With Love, Philadelphia XOXO" includes a consumer-engagement program to get people ...
- Does Super Bowl Spending Equal Super Returns?
Marketing: Sports, Larry Mann - Tuesday, February 1, 2011
Look for ads focused on the consumers and America, with a patriot ...
- Enjoy The NFL This Year While You Can
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 31, 2011
The 2011-12 season may end up history and not in a go ...
- Nielsen: Williams, White, Bradshaw Top Endorsers
Marketing Daily, Karl Greenberg - Friday, January 28, 2011
Sports are a good way to reach affluent consumers, according to Nielsen ...
- NBA Reaches Out to Kids Via Cartoon Network
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
The NBA has launched its first major, integrated campaign aimed at marketi ...
- NAPA Backs Hispanic Sports Tour
Marketing Daily, - Friday, January 28, 2011
Auto parts retailer NAPA, which is Official Auto Parts Sponsor of t ...
- NHL Ups Sponsorships, Media Spending
MediaDailyNews, Wayne Friedman - Friday, January 28, 2011
The NFL isn't the only sport to crow about higher ratings a ...
- Shaun White Gets Behind The Wheel For BFGoodrich
Marketing Daily, Karl Greenberg - Thursday, January 27, 2011
The Olympic medalist, uber-decorated X Games athlete, and superhuman practitioner of a ...
- Verizon Offers NHL App
Marketing Daily, - Wednesday, January 26, 2011
Verizon Wireless is offering hockey fans the opportunity to follow the Nation ...
- HSN Unveils Android Platform, Verizon Pucks NHL
MediaDailyNews, Erik Sass - Wednesday, January 26, 2011
HSN, the rebranded Home Shopping Network, is diving into the mobile commer ...
- Kia Pulls Out Stops To Promo '11 Optima
Marketing Daily, Karl Greenberg - Tuesday, January 25, 2011
This year, Kia is taking a page out of sibling Hyundai's big-voice ...
- NFL Is Favorite Sport, MLB Is Second In New Poll
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 25, 2011
The NFL drew record numbers on TV broadcasts this season and ...
- Baseball Takes Giants Step To Reach Youth
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 25, 2011
Brrrrrrrrr. If this isn't weather for the
Hot Stove League, ...
- Car Companies Drive To Super Bowl, But Might Not Reach Their Destination
Marketing: Sports, Barry Janoff - Tuesday, January 25, 2011
Given a built-in audience of 90-100 million, most companies might feel secu ...
- Miller Heads NBC Sports Agency
MediaDailyNews, Wayne Friedman - Monday, January 24, 2011
With Comcast adding many TV sports properties to the NBC Universal m ...
- NFL Nixes Toyota Ad Showing Football Players Ramming Helmets
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 21, 2011
The NFL censored an ad from Toyota that touts the automaker's safe ...
- EA Sports Teams With Virgin Gaming
Marketing Daily, - Thursday, January 20, 2011
EA Sports has enlisted Virgin Gaming to be the worldwide provider ...
- Oreo Double Stuf, Sports Stars Flash Boston, L.A.
Marketing Daily, Karlene Lukovitz - Thursday, January 20, 2011
In one of many efforts designed to generate maximum awareness and engageme ...
- NHL Inks McDonald's As Its Lead Sponsor
Marketing Daily, Karl Greenberg - Wednesday, January 19, 2011
The inaugural "Hockey Day in America" program on Feb. 20 comprises fo ...
- ESPN, University of Texas To Kick Off New Network
MediaDailyNews, David Goetzl - Wednesday, January 19, 2011
ESPN said it has a 20-year deal with the University of Tex ...
- AirTran Hosts Contest for Atlanta Falcons VIP Experience
Marketing Daily, - Monday, January 17, 2011
Two grand prize winners and their guest will receive a VIP to ...