- Devils Invade Twitter, Facebook And Blogs
Online Media Daily, Laurie Sullivan - Thursday, February 17, 2011
The New Jersey Devils launched a media hub at the Prudential Cent ...
- Right Guard Signs Extended Deal With NBA
Marketing Daily, Karl Greenberg - Wednesday, February 16, 2011
Right Guard is boosting its Hispanic-market efforts and celebrating its 50th anniversa ...
- Comcast Melds NBC, Versus For Hockey Coverage
MediaDailyNews, David Goetzl - Wednesday, February 16, 2011
Hockey coverage will meld both the NBC network and Versus on Sunda ...
- Lexus, Nissan Show Some Skin For 'SI' Swimsuit Ish
Marketing Daily, Karl Greenberg - Tuesday, February 15, 2011
Lexus and Nissan are both featuring beautiful models in some new marketi ...
- Abdul-Jabbar Joins Shatner In New Priceline Ad
Marketing Daily, Tanya Gazdik - Tuesday, February 15, 2011
Abdul-Jabbar's appearance in the TV spot was serendipitous. "We were shooting t ...
- Coca-Cola Extends Marketing Deal With NBA
Marketing Daily, - Tuesday, February 15, 2011
Coca-Cola's Sprite brand, Official Soft Drink of the National Basketball Association sin ...
- What AOL + Huffington Post Means For Sports Media
Marketing: Sports, Brian Grey - Wednesday, February 16, 2011
Maybe it was coincidence, but the fact that AOL announced its acquisiti ...
- CBS Rebrands Cable Outlet As CBS Sports Network
MediaDailyNews, David Goetzl - Tuesday, February 15, 2011
Setting the stage for it to expand beyond college sports, CBS sa ...
- A New Marketing World For On-Air Sports Hosts -- But Are They Also Reporters?
TV Watch, Wayne Friedman - Wednesday, February 16, 2011
Worried if Nike has ESPN's announcers in its pocket? I'm not t ...
- Allstate Bets On Soccer With Multi-Year Deal
Marketing Daily, Karl Greenberg - Monday, February 14, 2011
Allstate is taking a much bigger sponsorship position around soccer. The compan ...
- Under Armour Signs Deal With MLB
Marketing Daily, - Monday, February 14, 2011
Sports-apparel companyUnder Armour, Inc. has expanded its program with baseball. The Baltimo ...
- Time Warner Launches Regional Sports Net
MediaDailyNews, David Goetzl - Monday, February 14, 2011
In a move that will affect millions in Southern California, almost a ...
- Sponsors Activate Around NBA All-Stars Game
Marketing Daily, Karl Greenberg - Monday, February 14, 2011
The National Basketball League might have to beg LAX for a n ...
- 2011 Auto Racing Sponsors Head Up The Asphalt
Marketing Daily, - Friday, February 11, 2011
North American companies will spend an estimated $3.51 billion to sponsor au ...
- Buick To Be March Madness Postgame Sponsor
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 11, 2011
General Motors' Buick division will be presenting sponsor of the March Madne ...
- CBS, Turner, Announce Schedule Of NCAA Coverage
Around the Net In Media, Phyllis Fine - Friday, February 11, 2011
CBS Corp. and Time Warner's Turner Broadcasting have announced how they wi ...
- Delta Is Official Airline Of Staples Center, L.A. Kings
Marketing Daily, - Thursday, February 10, 2011
Delta Air Lines has brokered a multiyear agreement to make the airli ...
- The National Hockey League Pulls Out Stops For Heritage Classic
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 10, 2011
The NHL has the Bridgestone Winter Classic and the All-Star Game und ...
- Chevy Camaro To Be Pace Car Of Indy 500
Marketing Daily, - Wednesday, February 9, 2011
Chevrolet's Camaro will be the official pace car of the Indianapolis 50 ...
- TaylorMade Turns N.Y.'s Lexington Avenue White
Marketing Daily, - Wednesday, February 9, 2011
Golf company TaylorMade is putting a driving range in Manhattan on Thursda ...
- In The Knicks Of Time
Show Daily, Joe Mandese - Thursday, February 10, 2011
NBA Commissioner David Stern is rattling off the strong NBA franchises th ...
- Foot Locker, T-Mobile Get Behind NBA All-Star Game
Marketing Daily, Karl Greenberg - Tuesday, February 8, 2011
T-Mobile is for the first time sponsoring the 2011 NBA All-Stars ga ...
- Ad Bowl: Is The Measurement Game Over Yet?
Marketing: Sports, Jon Last - Wednesday, February 9, 2011
In this sound byte society that we live in, many will embra ...
- McManus Promoted, Heads All CBS Sports Ops
MediaDailyNews, David Goetzl - Tuesday, February 8, 2011
Sean McManus is now dropping his news role at CBS and returni ...
- JetBlue Offers Four Slots For Boston Marathon
Marketing Daily, - Monday, February 7, 2011
JetBlue Airways, the official airline of the 115th Boston Marathon, is givi ...
- Sun Life Financial Signs Golfer Hunter Mahan
Marketing Daily, - Monday, February 7, 2011
The Toronto-based financial services company's first sponsorship deal in the world ...
- Super Bowl Bests Its Own Viewing Record
MediaDailyNews, Wayne Friedman - Monday, February 7, 2011
Another TV record for this year's Super Bowl, which gave the Gre ...
- NBA Gets Simply Marvel-ous
Marketing Daily, - Monday, February 7, 2011
The National Basketball League and Marvel Entertainment are collaborating on a licensi ...
- Thomson Sport Gets Behind NBA Games - London
Marketing Daily, - Friday, February 4, 2011
Thomson Sport, a UK-based sports tour operator, has signed a multiyear de ...
- Alcohol And Sports Should Not Mix
Marketing Daily - Top of the News, Thom Forbes - Monday, February 7, 2011
None of this year's 62 entries in the Marin Institute's
"Fr ...