- Virginia International Raceway Gets New Director Of Marketing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 3, 2011
Dan Vaden will assume the director of marketing position at Virginia Internation ...
- Castrol Continues Competitive Fishing Sponsorship
Marketing Daily, Karl Greenberg - Wednesday, March 2, 2011
Castrol is continuing its partnership with the FLW Outdoors tournament fishing organizati ...
- Kia Makes Slam-Dunk Blake Griffin Ad
Marketing Daily, - Thursday, March 3, 2011
Kia has been a sponsor of the NBA for three years. T ...
- Farmers Insurance Launches Soccer Sweeps
Marketing Daily, - Wednesday, March 2, 2011
Farmers Insurance has launched a sweepstakes providing young soccer enthusiasts with t ...
- Knight Time: No More Bully, Just Mild-Mannered Bob
TVBlog, David Goetzl - Thursday, March 3, 2011
With his role as an ESPN analyst, look no further than B ...
- Delta Airlines Cleared For Landing In St. Louis
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 2, 2011
Delta and the St. Louis Cardinals have signed a partnership that mak ...
- 'Raw' Spots: Kmart To Sponsor WWE
MediaDailyNews, David Goetzl - Tuesday, March 1, 2011
Kmart has inked a multifaceted sponsorship deal with the WWE that involv ...
- Tecate Back As Toyota Grand Prix Sponsor
Marketing Daily, - Monday, February 28, 2011
Tecate Light, and Tecate are running their 10th consecutive sponsorship of t ...
- The Autos Strike Back
Marketing: Sports, Brian Quarles - Tuesday, March 1, 2011
As the autos continue to rebound in 2011, I look forward ...
- Brands Get Behind MSG's 'BNP Paribas Showdown'
Marketing Daily, Karl Greenberg - Saturday, February 26, 2011
The title partner, for the third year, is financial firm BNP Pariba ...
- State Farm To Drop LPGA Sponsorship
Marketing Daily, - Friday, February 25, 2011
The 2011 LPGA State Farm Classic June 6-12 will be the la ...
- Under Armour Signs U of Alabama's Jones To Deal
Marketing Daily, - Friday, February 25, 2011
Baltimore-based Under Armour has signed a sponsorship deal with University of Alaba ...
- CBS Plans Future: Netflix Streams Library, New Shows Readied
MediaDailyNews, David Goetzl - Friday, February 25, 2011
CBS is hoping the NFL avoids canceled games this fall, but C ...
- Stay Melo: Anthony Scores For Knicks, MSG TV
MediaDailyNews, David Goetzl - Thursday, February 24, 2011
MSG Network's broadcast of superstar Carmelo Anthony's debut with the New Yo ...
- The USOC Signs Ameritrade For 2012 Summer Games
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 24, 2011
TD Ameritrade Holding will be the first USOC partner in the onli ...
- Gillette Shaving Derek Jeter's Face Again And Again
Marketing Daily, - Wednesday, February 23, 2011
Gillette is staging a giant virtual shaving exposition in Soho in N ...
- Under Armour Signs Auburn QB Newton
Marketing Daily, - Wednesday, February 23, 2011
Under Armour has signed a multi-year partnership with 2010 Heisman Trophy winn ...
- Google Streams Live Sports, But Not NHL
Online Media Daily, Laurie Sullivan - Wednesday, February 23, 2011
Google might tell marketers there's no connection between streaming live content ...
- Carmelo Anthony As A Knick
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 23, 2011
Carmelo Anthony is moving to the New York Knicks from the Denv ...
- YouTube Looks Into Live Pro Sports
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 23, 2011
YouTube is in talks with the National Basketball Association and the Nation ...
- NHL Inks Huge Deal With MillerCoors, Molson Coors
Marketing Daily, Karl Greenberg - Tuesday, February 22, 2011
The National Hockey League (NHL) has signed a seven-year deal with Mols ...
- NBA All-Star Game Coming To Brooklyn
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 22, 2011
Either the 2013 or 2014 NBA All-Star Game could be coming ...
- Car Town Does NASCAR
Marketing Daily, - Monday, February 21, 2011
Car Town game developer Cie Games has signed a deal with NASC ...
- Is March Madness Really Worth $10.8 Billion?
Marketing: Sports, Barry Janoff - Tuesday, February 22, 2011
When the 2011 version of the NCAA Men's Basketball Division I tourname ...
- Dale Earnhardt May Be Gone, But Fans Stay Loyal To Chevrolet
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 21, 2011
The youngest-ever driver has won the Daytona 500, but it is al ...
- NHL Marketing For 2011 Heritage Classic 'Brilliant'
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 21, 2011
Calgary Herald columnist Stephen Hunt argues that the outdoor NHL Heritage Class ...
- Baseball Legend John Franco Pitches For Credit Union
Marketing Daily, - Saturday, February 19, 2011
Baseball great John Franco has been named the new spokesperson for Municip ...
- Fox Soccer Kicks Up Schedule
MediaDailyNews, David Goetzl - Friday, February 18, 2011
The Fox Soccer outlet has extended its relationship with Major League Socc ...
- Farmer Insurance Renews Deal With WNBA Team L.A. Sparks
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 18, 2011
Farmers Insurance, which recently signed a 30-year naming-rights deal for a footba ...
- ESPN Touts Multiplatform Expansion
MediaDailyNews, David Goetzl - Thursday, February 17, 2011
ESPN's top content executive said the company continues to negotiate with t ...