- FX Moves Back Into Sports Arena By Airing Fall College Football
Around the Net In Media, Phyllis Fine - Monday, March 28, 2011
FX's first step back into sports broadcasting after a hiatus of abo ...
- Popular Baseball Players Score With Brand Marketers
MediaDailyNews, Wayne Friedman - Friday, March 25, 2011
A big baseball market and big names can secure players big dea ...
- Slacker Radio To Air ESPN
MediaDailyNews, Erik Sass - Saturday, March 26, 2011
Slacker has struck a deal with ESPN to make ESPN Audio conte ...
- Brands Line Up For Indy 500 Centennial
Marketing Daily, Karl Greenberg - Thursday, March 24, 2011
Phillips-Van Heusen's Izod brand, as well as Honda and Verizon, are amo ...
- Samsung Promo Leverages March Madness
Marketing Daily, Aaron Baar - Thursday, March 24, 2011
For the four-week promotion, Samsung's TV division is blanketing SB Nation's NC ...
- Madison Square Garden Hires Alex Diaz As GM
Marketing Daily, - Thursday, March 24, 2011
Madison Square Garden (MSG) has named Alex Diaz SVP and general manag ...
- Cincinnati Reds Hope To Hit Customer Service Home Run
Around the Net In Brand Marketing, Nina Lentini - Thursday, March 24, 2011
Two former Delta Airlines customer service strategists are helping the ball cl ...
- Powersports Industry Groups Donate To Japan Efforts
Marketing Daily, - Wednesday, March 23, 2011
Three powersports industry associations have joined to provide financial assistance to t ...
- Jerry Glanville Brings Characters To UFL
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 23, 2011
The United Football League is heading into its third pro season. I ...
- Madden Gets Bracket Fever
Marketing Daily, - Tuesday, March 22, 2011
EA Sports has caught bracket fever. The company is giving fans t ...
- Lindt Serves Up Chocolate At Sony Ericsson Open
Marketing Daily, Karl Greenberg - Monday, March 21, 2011
Swiss chocolatier Lindt USA is serving as host sponsorship of the So ...
- What Are Your Marketing Plans -- 500 Days From Now?
Marketing: Sports, Barry Janoff - Tuesday, March 22, 2011
With all the focus on March Madness, the start of the M ...
- Major League Soccer Team Uses Topless Woman In Ad
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 17, 2011
The Vancouver Whitecaps MLS teak has a marketing video using a mod ...
- Latinos Power Growth Of Ultimate Fighting Championship
Engage:Hispanics, Holly McGavock - Thursday, March 17, 2011
For a sport that caters primarily to the male 18-34 demographic, Latino ...
- Planters, 'Sports Illustrated' Team For NCAA
Marketing Daily, Karlene Lukovitz - Wednesday, March 16, 2011
Mr. Peanut has sure come out of his shell since he start ...
- truTV Hoop Dreams: NCAA Scores Higher Ratings
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
With the NCAA tournament launching Tuesday on truTV, some found themselves questioni ...
- Firestone Stays With IndyCar
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 16, 2011
The Izod IndyCar Series and Firestone have agreed to a two-year extensi ...
- Adidas Ready To Kick Off Biggest Campaign Ever
Marketing Daily, Sarah Mahoney - Monday, March 14, 2011
Adidas says "All Adidas," the marketing campaign it will unveil March 1 ...
- 1st IPad IAd: Dove Gives Fans Shot At Meeting Magic
Marketing Daily, Sarah Mahoney - Monday, March 14, 2011
In its ongoing attempts to smooth the rough spots off American me ...
- EA Sports Game Probes Boxing's Underbelly
Marketing Daily, Aaron Baar - Friday, March 11, 2011
The new title, "Fight Night Champion," marks a departure for the franchi ...
- Will Public Demand More Than 'Oops, Sorry About That'?
Marketing Daily - Top of the News, Thom Forbes - Monday, March 14, 2011
Pete Thamel last week keyed an analysis of the ethical miasma th ...
- The Athlete: Ready For Action And Ready To Buy
Engage:Boomers, Gordon Plutsky - Thursday, March 10, 2011
Next month, I'm joining several hundred fellow Boomers who are trying ...
- David Shoemaker To Lead NBA In China
MediaDailyNews, - Wednesday, March 16, 2011
NBA Commissioner says David Shoemaker, president of the Women's Tennis Association (WTA ...
- Hockey League Promos Stanley Cup 'History'
Marketing Daily, Karl Greenberg - Monday, March 7, 2011
The National Hockey League will tout the 2011 Stanley Cup Playoffs v ...
- Quaker State Gets Behind Kentucky Speedway
Marketing Daily, - Monday, March 7, 2011
Quaker State will be the title sponsor of the first ever NASC ...
- The Grass Is Greener -- On Our Side Of The Street
Marketing: Sports, Jon Last - Tuesday, March 8, 2011
Consider that for the first time in three years, more than ha ...
- Do Like Dolan: Focus On ROI To Take Team To Next Level
TV Board, Mark Lieberman - Monday, March 7, 2011
Melo made his Knicks debut a couple of weeks ago, and Jim ...
- Oscar De La Hoya Laces Up For Tres Generaciones
Marketing Daily, Karl Greenberg - Thursday, March 3, 2011
Tres Generaciones Tequila has signed a long-term partnership with retired boxer, futu ...
- Kia Puts Turbo Optima On The Right Track
Marketing Daily, - Thursday, March 3, 2011
In its second year in motorsports in the U.S., Kia is promoti ...
- Canon Backs Copa America
Marketing Daily, - Thursday, March 3, 2011
Canon has signed as global sponsor of the upcoming Copa America Argenti ...