- In The Event Of A Work Stoppage, Who's Ready For Their Close-Up?
Marketing: Sports, Jon Last - Tuesday, April 12, 2011
There's rampant conversation these days about the impact of potential work stoppag ...
- Tiger Burning Bright: Masters Lit Up Multiple Screens Last Weekend
VidBlog, Steve Smith - Tuesday, April 12, 2011
I admit it. I am worse than a fair weather sports fa ...
- Alec Baldwin Trash Talks With John Krasinski In New Spot
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 11, 2011
Pro baseball accessories maker "New Era" has launched a TV ad sh ...
- Capital One Shifts Media Duties To Horizon
MediaDailyNews, David Goetzl - Saturday, April 9, 2011
Capital One, which just finished making its clan of barbarians a stap ...
- ESPN App Will Run Without Ads
MediaDailyNews, Wayne Friedman - Friday, April 8, 2011
ESPN will complicate the live TV mobile app environment in launching i ...
- ESPN Gives iPhone users Live Access...Sorta, Kinda
VidBlog, Steve Smith - Monday, April 11, 2011
Long before we get to TV Everywhere, it looks as if ...
- LeBron And LRMR Marketing Sign Deal With Liverpool FC
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 7, 2011
LeBron James, through his marketing firm Cleveland-based LRMR, has signed a de ...
- State Farm Launches Latino Facebook Page
Marketing Daily, Tanya Gazdik - Wednesday, April 6, 2011
State Farm has launched a new social networking page for Latinos ...
- Newspaper Publisher Reinvents Itself For Tablets, iPad
Online Media Daily, Laurie Sullivan - Wednesday, April 6, 2011
Print newspapers are failing, but Freedom Communications developed a plan to breat ...
- D-Wade Gets Jordan Brand Signature Shoe
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 6, 2011
Dwayne Wade of the Miami Heat has been starring in ads f ...
- NBA Campaign Lets The Ball Do The Talking
Marketing Daily, Karl Greenberg - Tuesday, April 5, 2011
The National Basketball Association is letting the ball talk in a maj ...
- New Balance Signs Multiyear Deal with Boston RedSox
Marketing Daily, - Tuesday, April 5, 2011
New Balance, which already has marketing agreements with several members of t ...
- NFL Sports Stars Could Face Backlash
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 5, 2011
Big-name quarterbacks took a big risk when they put their names ...
- EA Sports Puts App Users On Ground At Augusta
Marketing Daily, Aaron Baar - Monday, April 4, 2011
As part of the promotion of its "Tiger Woods PGA Tour 1 ...
- Q&A: Video Game Winner Promos Season, Contest
Marketing Daily, Aaron Baar - Monday, April 4, 2011
One year ago, Wade McGilberry was just another gamer living in Semme ...
- Wanted: A One-Size-Fits-All Answer For Sports PR
Marketing: Sports, Dan Lobring - Tuesday, April 5, 2011
Overseeing the public relations department at a sports marketing agency, you essential ...
- Concussions Are Part Of the Facts Of Life In 'Madden NFL 12'
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 4, 2011
With the immediate dangers and lasting effects of concussions to football playe ...
- Clarification: Root Sports Rebrands Liberty-Owned Nets
MediaDailyNews, - Friday, April 1, 2011
Liberty assumed control of Fox regional sports nets a few years ag ...
- MLB Pitches A Big Opening Day Campaign
Marketing Daily, Karl Greenberg - Thursday, March 31, 2011
The initial salvo of TV and Web creative touts San Francisco Giant ...
- BBVA Compass Hits The Road With The NBA
Marketing Daily, Karl Greenberg - Thursday, March 31, 2011
Financial institution BBVA Compass is partnering with the National Basketball Association arou ...
- Volvo Sponsors MLB.com's Bat 11
Marketing Daily, Mark Walsh - Friday, April 1, 2011
Baseball's Opening Day annually brings the rollout of the latest version ...
- FSN Rebranded As Root Sports
MediaDailyNews, - Thursday, March 31, 2011
Root Sports is the new brand identity for the three regional spor ...
- Bowled Over: ESPN Posts Best Quarter
MediaDailyNews, David Goetzl - Thursday, March 31, 2011
With the addition of the Bowl Championship Series and live sports becomi ...
- Boost Mobile Signs Carmelo Anthony For N.Y. Deal
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
Carmelo Anthony, who came to the New York Knicks in February fr ...
- Tim Tebow Touts Brand In First Jockey TV Spot
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
Jockey International has launched its first TV spot with Denver Broncos ...
- GE Touts MRI Machines With PGA's Furyk
Marketing Daily, - Tuesday, March 29, 2011
GE is partnering with PGA player Jim Furyk to tout its M ...
- Sports Authority Sponsors Major League Lacrosse
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 29, 2011
The Sports Authority has signed to be category exclusive sponsor of Maj ...
- Mercedes Joins List Of Brands Leveraging PGA Tour
Marketing Daily, Karl Greenberg - Monday, March 28, 2011
Mercedes-Benz is tying in with the PGA this year to teach gol ...
- Why Social Is The Next Frontier
Marketing: Sports, Jon Siegal - Tuesday, March 29, 2011
Sports teams and leagues such as the NBA and the Miami Dolphi ...
- FX Gets Back Into the Sports Game
MediaDailyNews, David Goetzl - Monday, March 28, 2011
FX, the general entertainment network that has added high-profile sports as ...