• January 28, 2011

Auto parts retailer NAPA, which is Official Auto Parts Sponsor of the Federación Mexicana de Fútbol (FMF)" and the "Official Auto Parts Sponsor of the El Tri U.S. Tour 2011," is launching the NAPA Pura Calidad Mobile Tour to engage Hispanic consumers in the U.S.

The tour, focused on sports, music and family will visit more than 10 major markets and have a presence at events like the Mexican National Soccer team matches, Alianza de Fútbol amateur soccer games, Hispanic festivals, and NAPA locations.  

The tour starts on Feb. 9, in Atlanta, where NAPA is based. That event pits Mexico against Bosnia-Herzegovina at the Georgia Dome. Additionally, NAPA's Pura Calidad Mobile Tour will be at FMF games in Oakland, Calif., and San Diego.  

At each tour stop NAPA will have a branded trailer and will also host such events as autograph sessions with soccer legends, keepsake photo sessions, brand ambassadors.