- Philips Norelco Celebrates Playoff Beards
Marketing Daily, Aaron Baar - Wednesday, April 11, 2012
To further the promotion, the company has enlisted former hockey All-Stars Jere ...
- Fox Programs Sports On Saturday Nights
MediaDailyNews, Fern Siegel - Wednesday, April 11, 2012
Beginning Saturday and running through Dec. 8, Fox Sports is programming ...
- NBCU Promotes NHL Playoffs With Inventive DOOH
MediaDailyNews, David Goetzl - Wednesday, April 11, 2012
A giant replica of the Stanley Cup -- a 21-foot version ...
- Madison Square Garden Taps Christie To SVP
Marketing Daily, Karl Greenberg - Tuesday, April 10, 2012
The Madison Square Garden Company has named Kevin Christie to the n ...
- Virgin Media Sponsors Red Devils
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 10, 2012
The Virgin Media logo will appear on the jumpsuits of the Briti ...
- Motorola Celebrates Bubba Win
Marketing Daily, Aaron Baar - Monday, April 9, 2012
To celebrate Watson's victory, Motorola is offering 10 golf fans a chan ...
- The Venue As Marketing Vehicle
Marketing: Sports, Jon Last - Tuesday, April 10, 2012
Everyone knows the old real estate adage of "location, location, location." ...
- ESPN Outreach Site Adds Podcasts
MediaDailyNews, David Goetzl - Monday, April 9, 2012
ESPN's efforts to give consumers behind-the-scenes access to its operations -- a ...
- Get Your Red Hots...
Research Brief, Jack Loechner - Tuesday, April 10, 2012
According to the new Scarborough Sports Marketing study, nearly half of a ...
- Sports TV Costs Jump, Threatening Pay TV Model
Around the Net In Media, Phyllis Fine - Monday, April 9, 2012
The "skyrocketing cost of sports television" will increasingly "undermine the pay ...
- Twitter Boosts Profile Of Women's Football
Around the Net In OMD Europe, Nina Lentini - Monday, April 9, 2012
Thanks to social media, women's football is now the third biggest te ...
- Univision Deportes Debuts, Heavy Soccer Push
MediaDailyNews, David Goetzl - Friday, April 6, 2012
Univision gave a glimpse of what its new 24/7 Spanish-language sports netwo ...
- As In Football, A Great Media Plan Can Kill
TV Watch, Wayne Friedman - Monday, April 9, 2012
How should an NFL sponsor react to news of a New Orlea ...
- Baseball Season: We Have A Wiener!
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Major League ballparks sell food that ranges from pulled pork sandwiches a ...
- Jockey, ESPN With Tim Tebow
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Jockey International, one of Tebow's most ardent marketing supporters, has joined wi ...
- 'NFL' Mag Shuts Down
Around the Net In Media, Phyllis Fine - Friday, April 6, 2012
It's game over for NFL Magazine after just four issues. Dauphin Med ...
- Brand Keys: Team Loyalty Transcends Win/Loss
Marketing Daily, Karl Greenberg - Thursday, April 5, 2012
The firm's Sports Loyalty Index, which is intended to give professional spor ...
- P&G Adds More Athletes To Olympic Team
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 5, 2012
Procter & Gamble has selected 28 U.S. athletes it will sponsor ...
- Nike's NFL Buzz: How Much Is Enough?
Marketing Daily, Sarah Mahoney - Wednesday, April 4, 2012
Nike is milking its moment in the sports world spotlight, with fa ...
- Nike Given Keys To NFL $2B Jersey, Apparel Sales, Marketing Vault
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 3, 2012
Eighteen months after signing a deal with the NFL, Nike officially to ...
- Red Sox Have Companies Ready To Swing For Fenway Centennial
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 3, 2012
More than 30 companies have activated or soon will unveil marketing ...
- Chrysler Group Extends Halftime
Marketing Daily, Karl Greenberg - Monday, April 2, 2012
Chrysler Group is extending the "It's Halftime in America" advertising it launch ...
- The Games To Get The Games
Marketing: Sports, Kent Thomas - Tuesday, April 3, 2012
While recently attending one of the country's biggest sporting events, my colleagu ...
- CineSports Launches Video Platform For Newspaper Sites
MediaDailyNews, Fern Siegel - Monday, April 2, 2012
CineSport launched a new video platform that integrates video with text a ...
- Sports Marketers Tap Social Media for Consumer Intel
The Social Graf, Erik Sass - Tuesday, April 3, 2012
There's a natural intersection between spectator sports and social media: spectator spor ...
- Puma Social Video Surpasses One Million Views, More than 8,000 Social Engagements
VidBlog, Daisy Whitney - Tuesday, April 3, 2012
Viral video is a hit or, mostly, a miss proposition. But social ...
- Columbia Sportswear Excels With "Great Moments In Trying Stuff."
Video Critique, Larry Dobrow - Tuesday, April 3, 2012
Before we get into the nitty-gritty of their excellent "Great Moments ...