- Live Sports Streams Grow, Viewer Losses Continue On Linear TV
Television News Daily, Wayne Friedman - Thursday, October 6, 2016
Unique viewers of live streaming of Major League Baseball on WatchESPN ro ...
- NFL Cracks Down On Illicit Social Video
The Social Graf, Erik Sass - Friday, October 7, 2016
With its first significant decline in TV ratings in recent memory, t ...
- The NFL Is Not Bulletproof
Online Spin, Dave Morgan - Thursday, October 6, 2016
What's behind the downturn in ratings for NFL games so far th ...
- Is The NFL Getting Too Long For The Digital World?
VidBlog, P.J. Bednarski - Wednesday, October 5, 2016
What's behind the big dip in prime-time NFL ratings. Could it ...
- Sky TV Launches VR App Fronted By David Beckham
Around the Net In MAD London, Sean Hargrave - Tuesday, October 4, 2016
Sky has launched its own VR app, letting people watch TV ...
- What's With Big Sports TV Viewership Decline?
Around the Net in Video, P.J. Bednarski - Tuesday, October 4, 2016
Prime time NFL games ratings are down double digit early this seas ...
- Tensions On The Field: When Politics Meets Football
Red, White & Blog, Philip Rosenstein - Tuesday, October 4, 2016
Politics and sports don't always mix. There are times, however, when t ...
- NHL Hires CMO From Pandora Radio
Marketing Daily, Tanya Gazdik - Thursday, September 29, 2016
Heidi Browning has been named executive vice president and chief marketing offic ...
- Fantasy Sports Fans Field A Touchdown With Data Search Engine
SearchBlog, Laurie Sullivan - Thursday, September 29, 2016
Fantasy sports fans may claim a touchdown at the news of ...
- Athletes Strive To Be Social
Social Media Insider, Thom Forbes - Thursday, September 29, 2016
Social components have been hardwired into Strava's functionality since its founding ...
- NFL Taking Prime-Time Ratings Hit
TV Watch, Wayne Friedman - Thursday, September 29, 2016
Prime-time viewing of NFL games has dropped some in the opening week ...
- Arnold Palmer, Sports Marketing Champ, Dies At 87
Marketing Daily - Top of the News, Thom Forbes - Monday, September 26, 2016
Arnold Palmer, who won more than 90 major golf championships worldwide ...
- Channel 4 To Broadcast Next Winter And Summer Paralympics
Around the Net In MAD London, Sean Hargrave - Thursday, September 22, 2016
Channel 4 has agreed to cover the next Summer and Winter Paralympi ...
- Future Of Sports On Pay TV: Buying It Per Sport, Season Or Weekend?
TV Watch, Wayne Friedman - Thursday, September 22, 2016
Worried about the future of sports TV, including how high consumer fe ...
- Adidas Praises Longer Views Times On Snapchat
Around the Net In MAD London, Sean Hargrave - Tuesday, September 20, 2016
Adidas is yet to know the full role of Snapchat in i ...
- The Devaluation Of Sports Sponsorship Rights
Online Spin, Maarten Albarda - Monday, September 19, 2016
Have you heard of Rule 40? It is a rule instituted ...
- Can You See Me Now? Digital Vs. Trad TV Viewing Of NFL Games
TV Watch, Wayne Friedman - Monday, September 19, 2016
If you are still looking for ground-breaking changes on the digital platfo ...
- MLB Network Rolls Out Postseason Campaign
Marketing Daily, Tanya Gazdik - Friday, September 16, 2016
MLB Network will roll out new spots dedicated to teams headed ...
- CBS Records Strong 4Q Scatter Advertising
Television News Daily, Wayne Friedman - Thursday, September 15, 2016
With this year's upfront -- the best CBS has seen in near ...
- General Mills Sponsors Live Weekly Yahoo Esports Show
Marketing Daily, Karlene Lukovitz - Tuesday, September 13, 2016
Reese's Puffs will also run branded segments during Yahoo Esports' coverage ...
- 'This Girl Can Run' Campaign Gets 28,000 Women Running
Around the Net In MAD London, Sean Hargrave - Tuesday, September 13, 2016
The running version of Sport England's "This girl can" campaign, England Athletic ...
- Thursday Is REALLY Game Day For Twitter.
Around the Net in Video, P.J. Bednarski - Tuesday, September 13, 2016
Thursday night’s NFL game between the New York Jets and Buffalo Bil ...
- U.S. Cellular Looking For 'Most Valuable Coach'
Marketing Daily, Aaron Baar - Monday, September 12, 2016
The wireless carrier's just-launched initiative encourages customers in their markets to nomina ...
- Olbermann Is GQ.com's New Fashion Statement
Around the Net in Video, P.J. Bednarski - Monday, September 12, 2016
The journeyman sports and current events commentator will begin popping up bi-week ...
- How To Duplicate The Success Of Nissan's 'Diehard Fan' App
Mobile Insider, Gavin O'Malley - Tuesday, September 13, 2016
If you want a successful app, be prepared to "commit to flawle ...
- theSkimm Automates NFL Calendar On Mobile
Email Marketing Daily, Jess Nelson - Wednesday, September 7, 2016
theSkimm introduced NFL games to its Skimm Ahead calendar and mobile applicati ...
- Mars Chocolate, NASCAR Renew Partnership
Marketing Daily, Tanya Gazdik - Wednesday, September 7, 2016
Mars Chocolate North America and NASCAR are extending their partnership through 201 ...
- Tag Heuer Uses Pitch To Activate Premier League Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, September 7, 2016
Luxury watch brand TAG Heuer has appointed Pitch to activate its n ...
- NBCU Sports Ad Chief Seth Winter Steps Aside
Television News Daily, Wayne Friedman - Tuesday, September 6, 2016
NBCUniversal says the EVP of advertising sales of the NBC Sports Gro ...
- National Lottery Campaign Nearly Doubles Awareness Of Team GB Link
Around the Net In MAD London, Sean Hargrave - Tuesday, September 6, 2016
When the National Lottery launched its "I am Team GB" campaign, t ...