- Busch Promotes Loyalty Platform With $1M Prize Tied To NASCAR Race Outcome
Marketing Daily, Karlene Lukovitz - Thursday, April 20, 2017
The $1 million will be given away only if Harvick wins NASCAR ...
- NEW! Using Sound, Lexter Helps Blind Athlete Run Unassisted
Out to Launch, Amy Corr - Thursday, April 20, 2017
Lexter, a Swedish sound design company, used technology to improve the li ...
- Exercise Is 'Contagious' On Social Networks
The Social Graf, Erik Sass - Wednesday, April 19, 2017
A study published in Nature, shows that exercise - specifically running ...
- Will NFL Ratings Rise Again?
TV Everywhere, Steve Sternberg - Wednesday, April 19, 2017
As the NFL draft approaches, I thought I'd add my own t ...
- Regional Sports Networks Gain Favor Among TV Marketers
Television News Daily, Wayne Friedman - Monday, April 17, 2017
Across 29 regional sports networks, Barclays Research notes there have been s ...
- 'Infield Chatter' App Lets MLB Players Get Social
VidBlog, P.J. Bednarski - Tuesday, April 18, 2017
The Major League Baseball Players Association launched a social app for M ...
- E-Sports Poised For Big Growth
MediaDailyNews, Aaron Baar - Thursday, April 13, 2017
Gamers expect watching and playing video games will overtake watching and playi ...
- Amazon, NFL Partner To Stream Thursday Night Games; Adios, Twitter
Marketing: Entertainment, Doug Chavez - Thursday, April 13, 2017
Tim Cook once opined "The Future of TV is Apps" and tho ...
- Stephen Curry, NBA, Kaiser Permanente Take On Mental Health Issues
Marketing Daily, Tanya Gazdik - Monday, April 10, 2017
The campaign is not only designed to address mental wellness in ...
- Let's Play Ball: Sports Sponsorship Hits And Misses
Online Spin, Maarten Albarda - Monday, April 10, 2017
Many of you know that I am a bit of a spo ...
- The Amazon Deal: Maybe NFL Felt A Twitch
Around the Net in Video, P.J. Bednarski - Friday, April 7, 2017
Concurrent's Paul Sweeting notes the $50 million deal Amazon made with t ...
- AT&T Tees Up New Spots For Masters
Marketing Daily, Aaron Baar - Thursday, April 6, 2017
"The campaign really brings to life how we enable agility for o ...
- MLB Hits The Road With Old Dominion Freight In New Partnership Category
Marketing Daily, Barry Janoff - Thursday, April 6, 2017
Among its activations, Old Dominion Freight Line plans to introduce a fle ...
- Esurance Enlists Buster Posey For MLB-Themed Campaign
Marketing Daily, Tanya Gazdik - Thursday, April 6, 2017
"Our partnership continues to be a great driver of success in generati ...
- Why Legacy Media Brands Will Not Make E-Sports Work
Publishing Insider, Rich Routman - Thursday, April 6, 2017
Recent reports show e-sports has an estimated online audience of 225 milli ...
- Olympic Stadium Naming Rights Expected To Go To Vodafone
Around the Net In MAD London, Sean Hargrave - Wednesday, April 5, 2017
Vodafone is very close to announcing a six-year GBP20m deal for nami ...
- Minute Media, Horizon Team To Share Content Platform
Publishers Daily, Sara Guaglione - Tuesday, April 4, 2017
Minute Media's technology powers sports publishing brands 90min, 12up and DBLTAP, whi ...
- Amazon's $50M Deal For NFL Redundancy
VidBlog, P.J. Bednarski - Wednesday, April 5, 2017
Amazon will pay the NFL five times more than Twitter did f ...
- Soda Wars Pop Up In MLB As Coke Reclaims Official Status From Pepsi
Marketing Daily, Barry Janoff - Monday, April 3, 2017
The alliance was highlighted during an MLB media event in the N ...
- Intel Uses LeBron James To Show Off Replay Technology
Marketing Daily, Tanya Gazdik - Thursday, March 30, 2017
This isn't the first time the company has featured sports stars ...
- Another Cubs Win: MLB Replaces NFL As No. 1 In Fan Loyalty Index
Marketing Daily, Barry Janoff - Thursday, March 30, 2017
The Cubs' World Series win was a motivating factor in MLB's ris ...
- NCAA's March Madness Scores Uptick In National Ad Revs
Television News Daily, Wayne Friedman - Thursday, March 30, 2017
So far, March Madness has pulled in $748.6 million for CBS, TB ...
- Sky Was UK's Top Ad Spender In 2016, P&G Spend Was Up 28%, Unilever Down By A Quarter
Around the Net In MAD London, Sean Hargrave - Thursday, March 30, 2017
Sky has retained its position at the UK's top-spending advertiser, according ...
- WWE Tag-Teams Stars, Marketing Partners For WrestleMania 33 Bash
Marketing Daily, Barry Janoff - Thursday, March 30, 2017
Snickers will be present throughout WrestleMania 33 Week with sampling, signage a ...
- Food Brands Make Final Four In 'Brand Bracket'
Marketing Daily, Tanya Gazdik - Wednesday, March 29, 2017
Ranked by social following, each brand competes based on actual social engageme ...
- BoKU Superfood Helps Dad, Baby Compete In Spartan Race
Out to Launch, Amy Corr - Wednesday, March 29, 2017
I came across this amusing video for BoKU Superfood and the ri ...
- WWE WrestleMania Knows Marketing & Media, Show & Sell
Marketing: Sports, Barry Janoff - Tuesday, March 28, 2017
How do you help your sports event make an impact at ...
- Twitter, Amazon, Facebook Want To Play In The NFL
Around the Net in Video, P.J. Bednarski - Monday, March 27, 2017
Those are the competitors for a new NFL digital package. Twitter's h ...
- Ad Debuts Suarez As Subway-Sponsored NASCAR Driver
Marketing Daily, Karlene Lukovitz - Friday, March 24, 2017
The ad will debut on March 26 during NASCAR's AutoClub 400 ra ...
- Auto Brands See March Madness Uptick
Marketing Daily, Tanya Gazdik - Friday, March 24, 2017
"Alfa Romero saw a 14% lift in desktop viewership and a 37. ...