- Samsung Is The Most Effective Olympic Sponsor So Far
Around the Net In MAD London, Sean Hargrave - Friday, August 12, 2016
Samsung has had by far the most effective campaign among the headli ...
- Lucky Generals Backs New Sports Marketing Agency, Dark Horses
Around the Net In MAD London, Sean Hargrave - Thursday, August 11, 2016
Lucky Generals is backing a new sports marketing agency, Dark Horses, found ...
- AT&T Supports Relationship With Red Bull Racing
Marketing Daily, Tanya Gazdik - Wednesday, August 10, 2016
"Sponsorships not only raise awareness and affinity for the AT&T brand, b ...
- Nature's Bounty Enlists Mary Lou Retton
Marketing Daily, Tanya Gazdik - Thursday, August 11, 2016
Vitamin and supplement maker Nature's Bounty is partnering with Olympic gymnast Ma ...
- Olympic Games Provide Global Platform For New Ad Initiatives
Real-Time Daily, Philip Rosenstein - Friday, August 12, 2016
With millions across the world tuning into the Olympic games on vario ...
- Adidas Picks AllTogetherNow For Content Strategy
Around the Net In MAD London, Sean Hargrave - Wednesday, August 10, 2016
The brand's consumer engagement content playbook is designed to be a s ...
- Nike Ads Soar; Rio Ratings Sputter
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2016
"We are connecting with consumers and narrowing the distance between elite athlet ...
- Zappos Partners With Olympian, Brooks Running
Marketing Daily, Tanya Gazdik - Wednesday, August 10, 2016
"We want to work with athletes who have overcome amazing odds, w ...
- Disney Reveals OTT Deals/Platform For ESPN
Television News Daily, Wayne Friedman - Tuesday, August 9, 2016
Walt Disney has announced two OTT initiatives for its powerful ESPN netwo ...
- Best Way To Enjoy Olympics Is Watch Them In Your Own Way
TVBlog, Adam Buckman - Wednesday, August 10, 2016
Superhumans and their exploits were on view Tuesday night on NBC, a ...
- Wilson's Smart Football: Russell Wilson To Help Launch @IoT Pigskin
Marketing Daily, Sarah Mahoney - Monday, August 8, 2016
Wilson, the company, which first previewed the smart ball around the ti ...
- Why Can't I Get Excited About the Olympics?
Marketing: Sports, Jon Last - Tuesday, August 9, 2016
We are in the midst of what some bill as the greate ...
- The Olympics Should ONLY Be Streamed
VidBlog, P.J. Bednarski - Tuesday, August 9, 2016
These are not sports you would normally go out of your w ...
- Campaign Asks The Public To Name Olympic Sponsors
Around the Net In MAD London, Sean Hargrave - Monday, August 8, 2016
Most popular correct answers included fast-food brands McDonald's and Coca-Cola, and ma ...
- Camelot Launches Personalised #IAmTeamGB Campaign
Around the Net In MAD London, Sean Hargrave - Monday, August 8, 2016
Camelot, operator of The National Lottery, is offering up a personal messa ...
- First Screen, Second Screen, Olympic Screen
Online Spin, Maarten Albarda - Monday, August 8, 2016
I have looked up a number of athletes who are currently ...
- Nike Clubs Golf Equipment Business
Around the Net In Brand Marketing, Aaron Baar - Friday, August 5, 2016
Nike will stop making clubs, golf balls and golf bags, and inste ...
- Social Media WIll Help Define Olympics
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, August 5, 2016
While social media are a pervasive global force, it’s unclear how they’ ...
- A Streaming Guide To The Olympics
Around the Net in Video, P.J. Bednarski - Friday, August 5, 2016
Fast Company gives tips about how to watch the Rio games v ...
- Dick's Salutes 'Gold in US' For Opening Games
Marketing Daily, Sarah Mahoney - Thursday, August 4, 2016
The sporting goods chain salutes the hard work and dedication of so ...
- BBC To Launch 360-Degree Olympic Coverage
Around the Net In MAD London, Sean Hargrave - Thursday, August 4, 2016
The BBC has launched its first ever 360-degree video service in ...
- Daily Fantasy Sports Now Legal In New York
Daily Online Examiner, Wendy Davis - Thursday, August 4, 2016
A new law in New York paves the way for daily fanta ...
- Federer's Injury Won't Stop Launch Of New Racket He Designed With Wilson
MAD, Larissa Faw - Wednesday, August 3, 2016
The ad campaign to support the launch will concentrate on Federer o ...
- One In Five Brits Won't Notice Rio Sponsors
Around the Net In MAD London, Sean Hargrave - Wednesday, August 3, 2016
The hallowed sponsorship of the Olympics is not as valuable as so ...
- Are You Ready For Olympic Brand Jacking?
London Blog, Sean Hargrave - Wednesday, August 3, 2016
Rio will be a content marketing bonanza, and now that the rul ...
- NEW! Gatorade Tells The Story Of Usain Bolt In 'The Boy Who Learned To Fly'
Out to Launch, Amy Corr - Tuesday, August 2, 2016
Canning company preserves people's memories. McDonald's in space? Let's launch! ...
- 5 Ways To Use Social Media To Capitalize On The Summer Games
Social Media & Marketing Daily, Aaron Goldman - Wednesday, August 3, 2016
In case you've been hiding under a rock - or getting distract ...
- Snapchat, NFL Deal: Lots Of Short Completions
VidBlog, P.J. Bednarski - Wednesday, August 3, 2016
Snapchat and the NFL re-upped a partnership that now adds the N ...
- FanDuel Updates For The Coming Fantasy Season
Marketing Daily, Aaron Baar - Monday, August 1, 2016
After a year of tumult and scrutiny of the fantasy sports betti ...
- Merging the First and Second Screens - Twitter and Live Streaming Sports
Marketing: Sports, Ben Chardell - Tuesday, August 2, 2016
You can't flip on a TV for more than 30 minutes witho ...