- Get A Haircut And Feel Like Un Homme Nouveau
MAD, Steve McClellan - Thursday, March 16, 2017
Periscope has launched a new Great Clips campaign designed to illustrate h ...
- B-Dubs' Madness Push Spans TV, Digital, Social, On-Site
Marketing Daily, Karlene Lukovitz - Thursday, March 16, 2017
Throughout the tourney, the brand will run three humorous ads that dramati ...
- Lexus Offers New Spin On NCAA Bracket Contests Via Yahoo Sponsorship
Marketing Daily, Tanya Gazdik - Friday, March 17, 2017
The luxury automaker is a presenting sponsor of Yahoo Sports' Tourney Pick'e ...
- ESPN Starts Having Fun Again With 'Outside the Lines' Send-Up, 'Different World' Homage
Video Critique, Larry Dobrow - Friday, March 17, 2017
You know who's having a cool, stealthily viral last few months? E ...
- Celebs + Meaningful Engagement= Ultimate Influence
Show Daily: Videos, Ross Fadner - Wednesday, March 15, 2017
Meaningful Engagement is what makes Mizzen + Main's roster of sports celebri ...
- For LG 'Life's Good' Is Good Enough
Marketing Daily, Aaron Baar - Wednesday, March 15, 2017
One of the new commercials shows off LG refrigerators' InstaView technology, whi ...
- Allstate Embraces NCAA March 'Mayhem'
Marketing Daily, Tanya Gazdik - Wednesday, March 15, 2017
Allstate will use its unpredictable "Mayhem" character on Twitter and Facebook, whe ...
- Eurosport Positions Itself As The Home Of The Olympics
Around the Net In MAD London, Sean Hargrave - Tuesday, March 14, 2017
After securing the exclusive broadcast rights to the Olympics, Discovery Communications ...
- AT&T Customers Won't 'Miss A Thing' For Tournament
Marketing Daily, Aaron Baar - Wednesday, March 15, 2017
The new campaign brings to life the ability to watch games ...
- Acura Preps For NCAA March Madness
Marketing Daily, Tanya Gazdik - Thursday, March 9, 2017
The automaker's efforts begin on Selection Sunday with the launch of t ...
- March Madness Scored $1.2B In TV Ad Sales
Television News Daily, Wayne Friedman - Thursday, March 9, 2017
The NCAA Men's Basketball Tournament continues to score steady gains in nation ...
- Premier League Wins The Right To Tackle Pirates Better
Around the Net In MAD London, Sean Hargrave - Thursday, March 9, 2017
The Premier League has secured a court order to help tackle rights-infringi ...
- Without Olympics, Sports Viewing Dips, But Basketball Up
Television News Daily, Wayne Friedman - Wednesday, March 8, 2017
While overall sports TV in 2016 grew 5% in Nielsen live program-plus-sa ...
- Heineken Extends Rugby Relationship Because Football Is 'Totally Overcrowded'
Around the Net In MAD London, Sean Hargrave - Wednesday, March 8, 2017
With football growing richer every year, Heineken has described the sport ...
- NFL Sponsorship Spending Up 4.3% Last Season
MAD, Steve McClellan - Tuesday, March 7, 2017
The increase is a bit higher than the 4.2% increase in overa ...
- Tough Mudder Expands Sports Brand Internationally
Marketing Daily, Tanya Gazdik - Tuesday, March 7, 2017
Sponsors and partners include Merrell, Jeep, U.S. Army, Vega, Olympus, For Goodne ...
- Tough Mudder Partners For Global Linear Distribution
Online Video Daily, P.J. Bednarski - Wednesday, March 8, 2017
Tough Mudder has announced deals with ESPN Media Distribution and Sports Med ...
- Anthem Snub Hurt NFL Viewership
VidBlog, P.J. Bednarski - Wednesday, March 8, 2017
A little more than 10% of viewers who watched less NFL la ...
- Snap Shows Media Is As Mad As La La Land's Tweeting Accountant
London Blog, Sean Hargrave - Friday, March 3, 2017
Snap, BT, Gmail and IBM, and a supporting cast showed this we ...
- Madwell Signs Up For NYC Marathon
MAD, Larissa Faw - Thursday, March 2, 2017
New York Road Runners has named Madwell AOR for the TCS N ...
- Infiniti Sponsors 'Hardwood Heroes' Game
Marketing Daily, Tanya Gazdik - Thursday, March 2, 2017
The automaker, an official NCAA Corporate Partner, is inviting fans to he ...
- Fansided Cofounder Best Exits
Publishers Daily, Sara Guaglione - Thursday, March 2, 2017
Adam Best is stepping down from his roles as CEO and gener ...
- NCAA Campaign Features Sneakers That Can Order Pizza Hut
Marketing Daily, Karlene Lukovitz - Wednesday, March 1, 2017
Most pairs of the limited-edition sneakers will be used for various promotion ...
- NEW! Synovus Bank Creates Unbranded Ad Supporting At-Risk Youth
Out to Launch, Amy Corr - Tuesday, February 28, 2017
Girls can do anything. Tour Hong Kong like a local. Let's lau ...
- Ex-'NYT' Vet Rhoden Leads ESPN's 'Undefeated' Platform
Publishers Daily, Sara Guaglione - Tuesday, February 28, 2017
Rhoden will write columns on sports, race and culture at The Undefeate ...
- NBA Posts Better TV Ad Revs
Television News Daily, Wayne Friedman - Friday, February 24, 2017
National TV advertising revenue for NBA programming is up 21% to $430 ...
- Despite Injuries, Scandal, NFL Delivers Ad Revs, Viewership
TV Watch, Wayne Friedman - Monday, February 27, 2017
Considering predictable declines to other TV network prime-time programming -- including script ...
- PPG Paints Expands Partnership With NHL
Marketing Daily, Tanya Gazdik - Thursday, February 23, 2017
The partnership will allow PPG to integrate its paint brand into ven ...
- Brands Rev Up NASCAR Daytona 500 Activations
Marketing Daily, Tanya Gazdik - Friday, February 24, 2017
Sunoco and Goodyear are running NASCAR-themed spots. Sunoco's spot is built arou ...
- Facebook Wants To Take Us Out To The Ballgame
Around the Net in Video, P.J. Bednarski - Wednesday, February 22, 2017
Facebook is talking to Major League Baseball about putting games on i ...