- NASCAR Scores With Social Media
Marketing Daily, Tanya Gazdik - Friday, July 8, 2016
"We're delighted that fans are tuning in and engaging across digital a ...
- Bet365 And Nissan Unveiled As Sky Sports Premier League Sponsors
Around the Net In MAD London, Sean Hargrave - Friday, July 8, 2016
The partnership deals will see bet365 sponsor Monday and Friday night gam ...
- Olympics Will Be A Second-Screen Bonanza As Fans Watch From Home, Not The Pub
London Blog, Sean Hargrave - Friday, July 8, 2016
Rio 2016 will be a digital marketer's dream as huge audiences s ...
- NBA, Tissot Unveil New Shot Clock
Marketing Daily, Tanya Gazdik - Thursday, July 7, 2016
The NBA and Tissot are partnering on an integrated timing system a ...
- Wimbledon Service Gives First Glimpse Of What Twitter Live Streaming Will Look Like
Around the Net In MAD London, Sean Hargrave - Thursday, July 7, 2016
Twitter has unveiled a Wimbledon live stream, giving users a peek ...
- Twitter Streams Live From Wimbledon: Pluses, Minuses
Around the Net in Video, P.J. Bednarski - Thursday, July 7, 2016
Twitter showed live interviews and features from Wimbledon. Some of it w ...
- Twitter Launches Live Wimbledon Coverage
Mobile Marketing Daily, Gavin O'Malley - Wednesday, July 6, 2016
To drum up excitement, Wimbledon's official Twitter account tweeted the live fee ...
- NEW! USA Swimming Campaign Shows Elite Athletes Before They Were Famous
Out to Launch, Amy Corr - Tuesday, July 5, 2016
Old Spice wants your five-year plan. Nike soccer sparks brilliance. Let's lau ...
- NEW! Jordan Spieth Makes Most Of Rain Delay In Coca-Cola Ad
Out to Launch, Amy Corr - Friday, July 1, 2016
Heavy rain delayed
the filming of golfer Jordan Spieth's
Coca-Cola a ...
- NBC's Tour de France Looking For Stronger Viewer, Ad Growth
Television News Daily, Wayne Friedman - Friday, July 1, 2016
Just before NBC Sports Group's big Rio Olympics push in August, t ...
- How Far Will TV Networks Go With Their Sports Investments?
TV Watch, Wayne Friedman - Tuesday, July 5, 2016
What will TV networks do next with sports? Perhaps take even mo ...
- Disney Buys Big Stake in MLB Media, Report Says
Around the Net in Video, P.J. Bednarski - Friday, July 1, 2016
Walt Disney Co. agreed to acquire a one-third stake in MLB Advanc ...
- Non-Sponsors Dominate Olympics Marketing
Marketing Daily, Tanya Gazdik - Thursday, June 30, 2016
The lack of activity from sponsors thus far is not surprising, Origa ...
- Credit One Bank Matches Donations From NASCAR Fans For Vets
Marketing Daily, Tanya Gazdik - Thursday, June 30, 2016
NASCAR fans can show support for veterans on this Fourth of Ju ...
- Is Social Key To Innovating Sports Digital Advertising Experience?
Publishing Insider, Rich Routman - Thursday, June 30, 2016
Advertisers and sponsors clamor to be involved with sports, given the uniq ...
- Samsung Electronics Australia Creates brainBAND Project
Out to Launch, Amy Corr - Wednesday, June 29, 2016
Samsung Electronics Australia and Leo Burnett Sydney created the brainBAND Project, ...
- Fox Sports Close To Local Streaming Deal With NHL
Around the Net in Video, P.J. Bednarski - Tuesday, June 28, 2016
No contracts have been signed yet, but the two sides have agre ...
- Sports Illustrated Play To Launch New Platform
Publishers Daily, Sara Guaglione - Thursday, June 23, 2016
The full-service technology aims to help youth sports administrators and coaches mana ...
- State Farm, Foot Locker, Tissot Link To NBA Draft
Marketing Daily, Tanya Gazdik - Wednesday, June 22, 2016
With the NBA Finals barely in the rear-view mirror, a slew ...
- Nielsen Acquires Repucom, Expands Sports Analytics
Television News Daily, Wayne Friedman - Wednesday, June 22, 2016
Nielsen has acquired sports measurement company Repucom. Nielsen says the purchase expan ...
- Starwood Hotels Celebrates Canada Day, Baseball
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2016
Starwood Hotels & Resorts is celebrating Canada Day early with a summer-lo ...
- Toyota Enters Vintage Corolla In 'Great Race'
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2016
Toyota is celebrating the 50th anniverary of the Toyota Corolla by enteri ...
- IOC Stands By McDonald's and Coke As Olympic Sponsors
Around the Net In MAD London, Sean Hargrave - Tuesday, June 21, 2016
The chief marketing officer for the International Olympics Committee (IOC) has sa ...
- Visa Kicks Off Olympics Effort
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2016
Visa is calling it the "most ambitious integrated global Olympic Games campai ...
- Nike Basks In Cleveland's Shining Star
Marketing Daily, Sarah Mahoney - Monday, June 20, 2016
"There will not be a big reaction to footwear sales in t ...
- NEW! A Cavs Championship Was 'Worth The Wait' To Cleveland Fans
Out to Launch, Amy Corr - Monday, June 20, 2016
I'm not a basketball follower, but how can you not be hap ...
- ABC's High-Rated NBA Finals Scores Nearly $280M In National Ads
Television News Daily, Wayne Friedman - Monday, June 20, 2016
The entire Cleveland Cavaliers-Golden State Warriors series pulled in $279.3 million ...
- Kellogg Preps For Olympics With VR Video
Marketing Daily, Tanya Gazdik - Monday, June 20, 2016
"We're seeing great engagement with fans and expect things to really ra ...
- Wimbledon Drops Hint Games May One Day Be Beamed Via Social Sites
Around the Net In MAD London, Sean Hargrave - Friday, June 17, 2016
Wimbledon has a "never say never" approach to airing whole matches fr ...
- England's Euro 2016 Victory Over Wales Sets A New Streaming Record
Around the Net In MAD London, Sean Hargrave - Friday, June 17, 2016
England's 2-1 Euro 2016 win over Wales was watched live on t ...