- Sports Illustrated Launches 'Tech & Media' Vertical
Publishers Daily, Sara Guaglione - Thursday, June 16, 2016
Sports Illustrated has launched a new vertical dedicated to the intersection ...
- NEW! Gatorade To Athletes: Never Lose The Love
Out to Launch, Amy Corr - Wednesday, June 15, 2016
The best athletes never lose the love of the game, which serv ...
- Esurance Partners With Minor League Baseball
Marketing Daily, Tanya Gazdik - Tuesday, June 14, 2016
Esurance is adding to its baseball-related marketing, signing a multi-year partnership wi ...
- Audi Hosts Online Forza MotorSport Endurance Race
Marketing Daily, Tanya Gazdik - Tuesday, June 14, 2016
The worlds of endurance racing and video gaming will come together th ...
- Under Armour Gives Away Products To Athletes With Best #RuleYourself Story
Out to Launch, Amy Corr - Wednesday, June 15, 2016
Under Armour has been gifting gear and accessories to its athletic ...
- ESPN Gets The Juice -- And Ratings -- With O.J.
TV Everywhere, J. Max Robins - Wednesday, June 15, 2016
ESPN has been rightly praised for its ambitious five-part documentary, "O.J. Simpso ...
- Stella Artois Campaign Uses Emotion In Wimbledon Campaign
Around the Net In MAD London, Sean Hargrave - Monday, June 13, 2016
Stella Artois is launching its "360-degree" Wimbledon campaign today in a b ...
- Lexus Plans U.S. Open Activities
Marketing Daily, Tanya Gazdik - Monday, June 13, 2016
"We know how passionate our customers are about golf and feel th ...
- Nike Launches Ronaldo EURO 2016 Ad
Around the Net In MAD London, Sean Hargrave - Friday, June 10, 2016
Nike has revealed its Euro 2016 ad, which sees Cristiano Ronaldo experien ...
- 'Without A Doubt' It's Not Easy Being An NBA Hopeful
MAD, Steve McClellan - Wednesday, June 8, 2016
A new documentary from Spalding, produced in partnership with SLAM, will explo ...
- Zoom Zoom: Sunoco Introduces The (Racing) Sounds Of Summer
MAD, Larissa Faw - Wednesday, June 8, 2016
The next chapter in the brand's Essence of Racing campaign, developed wi ...
- TD Ameritrade Aids Olympic Hopefuls
Marketing Daily, Tanya Gazdik - Thursday, June 9, 2016
TD Ameritrade is the only official U.S. sponsor to match U.S. Olympia ...
- Broadcasters' C3 Ratings Sink 5% In Total Day Viewing
Television News Daily, Wayne Friedman - Wednesday, June 8, 2016
Total day commercial TV ratings for the broadcast networks continued to sh ...
- Rubicon Project Teams With Global Publishers To Offer Advertisers Greater Access To Summer Olympics Fans
Real-Time Daily, Tobi Elkin - Wednesday, June 8, 2016
As the drumroll to the 2016 Summer Olympic Games grows louder, Rubic ...
- NFL UK Appoints New Commercial Partnerships VP
Around the Net In MAD London, Sean Hargrave - Tuesday, June 7, 2016
NFL UK has appointed Melissa Brown as vice president of commercial partnershi ...
- Fox, Univision, Soccer And Twitter On The Same Team
Around the Net in Video, P.J. Bednarski - Tuesday, June 7, 2016
Fox and Univision are both delivering short highlight clips to Twitter fr ...
- Jeep Teams With USA Basketball's Paul George
Marketing Daily, Tanya Gazdik - Monday, June 6, 2016
Chrysler Fiat's Jeep division is kicking off its third annual Summer ...
- Danica Patrick Stars In Life Insurance Effort
Marketing Daily, Tanya Gazdik - Monday, June 6, 2016
Race car driver Danica Patrick is sharing her personal story to encoura ...
- Movies, Autos Spend Big For Game One Of NBA Finals
Television News Daily, Wayne Friedman - Friday, June 3, 2016
Strong movie marketing and automotive spending marked the start of the N ...
- NBA Playoffs Keep TNT, ESPN In Top Position
Television News Daily, Wayne Friedman - Saturday, June 4, 2016
TNT averaged 2.8 million prime-time viewers, with ESPN next at 2.1 millio ...
- State Farm, A-B, Gatorade Lead NBA Sponsorship Spend To Record $799M
Around the Net In Brand Marketing, Tanya Gazdik - Friday, June 3, 2016
State Farm this past season moved past Anheuser-Busch as the most acti ...
- 'The Players Tribune' Teams With Tyson Foods For Content Partnership
Publishers Daily, Sara Guaglione - Thursday, June 2, 2016
The Players' Tribune announced a new integrated content partnership with Tyson Food ...
- How WWE Can Effectively Split Brands
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 1, 2016
This is not the first time that the WWE has attempted ...
- NBA Networks Slam Dunk $436 Million In Ad Revenues
Television News Daily, Wayne Friedman - Tuesday, May 31, 2016
NBA's networks TNT, ESPN and ABC all witnessed higher national advertising revenu ...
- See Steph Curry In 360 Degrees. Amazing!
Around the Net in Video, P.J. Bednarski - Tuesday, May 31, 2016
Technology acquired by Intel creates a new kind of replay, one th ...
- Big Papi Surprises Yankees Fans In B-Dubs Video
Marketing Daily, Karlene Lukovitz - Thursday, May 26, 2016
To generate social buzz among the sports lovers who are the restaura ...
- Including Sports In Ratings Totals: It's All TV, Isn't It?
TV Watch, Wayne Friedman - Friday, May 27, 2016
All TV networks want to massage their story this time of yea ...
- 12up Brings Cost Per Engagement To Sports Content
The Daily Blog, Erik Sass - Wednesday, May 25, 2016
A new online sports media company, 12up, is setting out to chan ...
- The One Thing You Probably Don't Know About Kenneth Starr
VidBlog, P.J. Bednarski - Wednesday, May 25, 2016
Here's the answer: Despite some of the things you may have re ...
- Twitter's NFL Deal Hits TV Where It Lives
Around the Net in Video, P.J. Bednarski - Monday, May 23, 2016
Twitter’s deal for Thursday Night Football is significant because it shows ...