- Federer's Injury Won't Stop Launch Of New Racket He Designed With Wilson
MAD, Larissa Faw - Wednesday, August 3, 2016
The ad campaign to support the launch will concentrate on Federer o ...
- One In Five Brits Won't Notice Rio Sponsors
Around the Net In MAD London, Sean Hargrave - Wednesday, August 3, 2016
The hallowed sponsorship of the Olympics is not as valuable as so ...
- Are You Ready For Olympic Brand Jacking?
London Blog, Sean Hargrave - Wednesday, August 3, 2016
Rio will be a content marketing bonanza, and now that the rul ...
- NEW! Gatorade Tells The Story Of Usain Bolt In 'The Boy Who Learned To Fly'
Out to Launch, Amy Corr - Tuesday, August 2, 2016
Canning company preserves people's memories. McDonald's in space? Let's launch! ...
- 5 Ways To Use Social Media To Capitalize On The Summer Games
Social Media & Marketing Daily, Aaron Goldman - Wednesday, August 3, 2016
In case you've been hiding under a rock - or getting distract ...
- Snapchat, NFL Deal: Lots Of Short Completions
VidBlog, P.J. Bednarski - Wednesday, August 3, 2016
Snapchat and the NFL re-upped a partnership that now adds the N ...
- FanDuel Updates For The Coming Fantasy Season
Marketing Daily, Aaron Baar - Monday, August 1, 2016
After a year of tumult and scrutiny of the fantasy sports betti ...
- Merging the First and Second Screens - Twitter and Live Streaming Sports
Marketing: Sports, Ben Chardell - Tuesday, August 2, 2016
You can't flip on a TV for more than 30 minutes witho ...
- Russell Brings Back Friday Night Lights Vibe For New Campaign
Marketing Daily, Sarah Mahoney - Friday, July 29, 2016
The fall rebranding effort highlights six high-school football teams that lost championsh ...
- Fullscreen Skeds An Doc Series About Women's Olympics Team Prep
Around the Net in Video, P.J. Bednarski - Friday, July 29, 2016
Fullscreen, now a pay platform, will debut "Keeping Score," a documentary seri ...
- Aimless Manning Looking For AT&T 'Sunday Ticket' Viewing Partners
Marketing Daily, Aaron Baar - Thursday, July 28, 2016
A new AT&T campaign for its DirecTV NFL Sunday Ticket package depic ...
- Brands Find Value In NASCAR Sponsorship
Marketing Daily, Tanya Gazdik - Friday, July 29, 2016
Auto-Owners Insurance, Stanley DeWalt, Fastenal, O'Reilly Auto Parts and Axalta have a ...
- On Strong Sales, Under Armour In New Deal With Kohl's
Marketing Daily, Sarah Mahoney - Wednesday, July 27, 2016
The Baltimore-based sports apparel company says second quarter revenues climbed 28% ...
- TransferWise Partners With NFL Rookies
Marketing Daily, Tanya Gazdik - Thursday, July 28, 2016
Peer-to-peer international money transfer platform TransferWise is partnering with two NFL rooki ...
- Advertisers Told To Avoid Olympics-Related Hashtags
PolicyBlog, Wendy Davis - Thursday, July 28, 2016
The U.S. Olympics Committee recently told advertisers that sponsor athletes, but don ...
- NEW! In New Foot Locker Campaign, James Harden's Inner Voice Is Colin Farrell
Out to Launch, Amy Corr - Tuesday, July 26, 2016
Brands get ready for the Olympics. Don't text and drive. Let's lau ...
- Adidas Golf Athletes Want It All
Out to Launch, Amy Corr - Wednesday, July 27, 2016
Adidas Golf launched a trio of TV ads set to run througho ...
- 'Players Tribune' Taps Schoenfeld As VP, Brand Partnership Sales
Publishers Daily, Sara Guaglione - Monday, July 25, 2016
Schoenfeld has already fostered partnerships with Samsung and Tyson Foods at TP ...
- Twitter's Hail Mary Pass Is Live Streaming Sports
VidBlog, P.J. Bednarski - Tuesday, July 26, 2016
Twitter has amassed rights to MLB, NHL and NFL packages and n ...
- Samsung Gears Up For Olympic Games
Marketing Daily, Aaron Baar - Friday, July 22, 2016
"[The spot] attempts to break down barriers of geographic borders and striv ...
- Sky Sports To Offer Free Broadband As Battle With BT Escalates
Around the Net In MAD London, Sean Hargrave - Friday, July 22, 2016
Sky Sports is offering free Sky Fibre as part of its marketi ...
- Dark Social: Emperor's New Clothes Or Huge Olympic Opportunity?
London Blog, Sean Hargrave - Friday, July 22, 2016
Researchers are saying dark social will be a huge opportunity during t ...
- Why Citizen Journalism Works For Sports
Publishing Insider, Rich Routman - Thursday, July 21, 2016
Publishers are realizing the benefits of content produced by citizen journalists ...
- Adidas Looks To More Speed In Reshaping Its Business
Around the Net In MAD London, Sean Hargrave - Wednesday, July 20, 2016
The German sports giant has told investors that 50% of its sal ...
- Twitter's Video Deals: Mostly Meh
Around the Net in Video, P.J. Bednarski - Wednesday, July 20, 2016
Twitter's NFL games deal is a huge exception. But most of i ...
- USA Basketball Lines Up Partners, Including Nike, Jeep, Verizon
Marketing Daily, Tanya Gazdik - Tuesday, July 19, 2016
Brands partnering with the organization include: 2K, Anheuser-Busch, Aquafina, Baron, Cisco, FedE ...
- 'Players Tribune' Teams With Samsung For VR Content
Publishers Daily, Sara Guaglione - Tuesday, July 19, 2016
The Players' Tribune will produce athlete-driven, short-form 360-degree videos and photography usi ...
- NBA Gives Twitter's Video Dreams Major Assist
MoBlog, Gavin O'Malley - Tuesday, July 19, 2016
Of late, Twitter has been naming live-video partners with such frequency th ...
- Audience Plummets 80% As British Open Switches To Sky Sports
Around the Net In MAD London, Sean Hargrave - Monday, July 18, 2016
Critics of the Open's move away from live BBC television coverage ha ...
- Focus On Fans Wins Best Wimbledon And Euro 2016 Sponsorship Plaudits
Around the Net In MAD London, Sean Hargrave - Thursday, July 14, 2016
Orange was the standout sponsor at Euro 2016 while Haagen-Dazs was t ...