Sports fans might have missed this, but Tiger Woods has joined
the
TaylorMade family, partnering with the brand to use its line of clubs.
TaylorMade swiftly launched a 15-second spot
that shows a golfer teeing up and ready to hit a ball. Halfway through, viewers watch Woods send the ball off, and the camera takes its time to measure up the TaylorMade club that aided Woods. The
spot ends with Woods placing a tiger golf club cover on his new club and a welcome message from TaylorMade: "#1 is never done. Welcome to the family."
Zambezi created the
campaign.
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