Fusion Rebrands Site, 'SB Nation' Redesigns

This week, Fusion announced it was rebranding, while SB Nation got a new look.

Fusion.net, where digital pop-culture publication Fusion lives, is getting a new name and URL to differentiate it from Miami-based Fusion TV network, also owned by parent company Univision.

Up until now, Fusion and Fusion TV have shared a name and a logo, causing some confusion to readers about which is which.

CEO at Gizmodo Media Group Raju Narisetti wrote in an internal memo obtained by Politico’s "Morning Media" that the move is an “effort to more clearly differentiate” between the TV network and the New York-based Fusion publication.

Narisetti added the editorial team is working on devising a new name for the publication, “one that reflects what the site is increasingly about, and very distinct from the television programming.”

“The Fusion TV network will have a standalone Fusion branded site that will be run by an independent team in Miami, focused on highlighting the network's programming,” Narisetti added.

Narisetti was named CEO of Gizmodo Media Group, what was once Gawker Media. It now includes Fusion and TheRoot, after Univision bought Gawker Media and its sites at a bankruptcy auction for $135 million.

In November, Univision announced its plan to lay off nearly 6% of its workforce, or up to 250 people, hitting Fusion the hardest. Univision reportedly suffered a third-quarter loss of $30.5 million, or an 8% decline in revenue, at the time.

Separately, editor-in-chief of Vox Media’s sports and fan site SB Nation, Elena Bergeron,welcomed a new online look in a blog post Monday.

“What you’re seeing on SB Nation is pretty. There’s brains behind that beauty. Everything from the revamped logo to the layout to the color palette was chosen to reflect the heart of SB Nation, the content we do everyday and the democracy of voices we want to invite to do sports with us," she wrote.

This is the first redesign since SB Nation’s creation in 2005.

The redesign better reflects SB Nation’s mission, which Bergeron wrote, gives “sports fans the place to be delighted, informed and surprised. Together." She said the homepage is also more mobile-friendly.

Going forward, the site will feature more video and devote its Features program “to marrying untold stories to new voices through audacious execution," she added.

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