- NEW! PGA TOUR Stars Promote Website By Singing Classic Lionel Richie Tune
Out to Launch, Amy Corr - Thursday, August 20, 2015
Don't quit your day job, PGA TOUR players. To promote the PGATourLive.c ...
- Soccer, The Beautiful Game, Gets An App That Plays To That
VidBlog, P.J. Bednarski - Thursday, August 20, 2015
At a time that "mobile first" is the rage, the new a ...
- Jack Link Spies Sasquatch At NFL Camps
MAD, Larissa Faw - Tuesday, August 18, 2015
Jack Link's mascot Sasquatch has played rock 'n' roll on a guit ...
- NBCU Confirms Buzzfeed Investment, Olympics Alliance
Around the Net In Media, Gavin O'Malley - Tuesday, August 18, 2015
Along with confirming its $200 million investment in Buzzfeed, NBCUniversal says ...
- Under Armour Muscling In On Nike's NBA
Marketing Daily, Sarah Mahoney - Tuesday, August 11, 2015
Under Armour just announced a multiyear global partnership with the National Basketba ...
- Sleek New Look For The Hartford Hawk
MAD, Larissa Faw - Monday, August 10, 2015
The University of Hartford Hawk just got a makeover from branding agen ...
- Maytag, MLB Team Up In Favor Of 'Filthy' Play
Marketing Daily, Aaron Baar - Monday, August 10, 2015
"Because our Maytag laundry products are designed, engineered and assembled in Americ ...
- A Great Big Guide To Streaming Football
Around the Net in Video, P.J. Bednarski - Monday, August 10, 2015
There are plenty of ways to stream the NFL (and some colleg ...
- TCU Teams With Vivoom To Promote Football
Mobile Marketing Daily, Ben Frederick - Friday, August 7, 2015
Texas Christian University is partnering with mobile advertising platform Vivoom for ...
- Gifford's Death Revives Memories Of TV In A Much Different Era
TVBlog, Adam Buckman - Monday, August 10, 2015
Gifford's death over the weekend at age 84 is reviving memories ...
- Adidas To Launch 'Create Your Game' Campaign To Increase Visibility
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
Adidas is planning to further its investment in marketing over the re ...
- Nearly A Third Of Premier League Sponsors Risk Wasting Their Money
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
Research by Aberfield Communications found that almost a third of Premier Leag ...
- NBA Coming To London In January
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
The National Basketball Association (NBA) wants to promote its position as ...
- Why Premier League And Championship Shirt Sponsors Must Kick Off A Season Of Engagement
London Blog, Sean Hargrave - Friday, August 7, 2015
With GBP200m reputed to have been wasted by Premier League and Championsh ...
- Washington Nationals Open Nursing Lounge
Marketing Daily, Tanya Gazdik - Thursday, August 6, 2015
The Washington Nationals is taking family friendly to a whole new leve ...
- Adidas Fitness App Business Runtastic For $240m
Around the Net In MAD London, Sean Hargrave - Thursday, August 6, 2015
Adidas has acquired Runtastic, maker of fitness apps and gadgets, for near ...
- FA Chairman Joins Condemnation Of Clubs Banning Journalists
Around the Net In MAD London, Sean Hargrave - Thursday, August 6, 2015
English Football Association chairman Greg Dyke has condemned the growing number ...
- ESPN Stand-Alone Channel Coming?
TV Watch, Wayne Friedman - Wednesday, August 5, 2015
ESPN has to have a game plan in a world that ...
- How O2 Plans To Cope With Rugby World Cup Sponsors Grabbing The Limelight
Around the Net In MAD London, Sean Hargrave - Tuesday, August 4, 2015
O2 is the long-term sponsor of England Rugby. Being a team rath ...
- Public Consultation Ordered As Olympics Fails To Deliver Increased Sports Participation
Around the Net In MAD London, Sean Hargrave - Tuesday, August 4, 2015
Amid increasing concerns that Britain is failing to live up to t ...
- Sport Needs Common Sense And Local, Joined-Up Marketing
London Blog, Sean Hargrave - Tuesday, August 4, 2015
Today's repeated shock news is that chucking GBP9bn at London in 20 ...
- Chime Board Approves $585 Million Cash Offer From Providence, WPP
MAD, Steve McClellan - Friday, July 31, 2015
The deal is subject to regulatory and Chime shareholder approval. Providence ...
- Soaring NBA Finals For ABC: How Can A Network Get The Most Out Of A Big Sporting Event?
TV Watch, Wayne Friedman - Wednesday, July 29, 2015
ABC grabbed great fortune with the entertaining NBA Finals: intense drama arou ...
- PGA Tour Live Is The Latest OTT Entrant, Starting Tomorrow
VidBlog, P.J. Bednarski - Wednesday, July 29, 2015
PGA Tour Live, a new over the top pro golf subscription servic ...
- Gumtree To Sponsor Premier League Football On BT Sport
Around the Net In MAD London, Sean Hargrave - Tuesday, July 28, 2015
The sponsorship for its secondhand car trading platform, which begins on Augu ...
- Report Says This Year's Super Bowl Game Day Ads Will Also Be Seen Online
VidBlog, P.J. Bednarski - Tuesday, July 28, 2015
Who knew that when NBC and last year's Super Bowl advertisers large ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, July 27, 2015
Red Bull secured a place on the leaderboard after an active d ...
- Baltimore Ravens Score With Branded Emojis
The Social Graf, Erik Sass - Monday, July 27, 2015
Few things go together quite as well as professional sports and soci ...
- O2 Get Rugby Fans To 'Wear The Rose' For England
Around the Net In MAD London, Sean Hargrave - Wednesday, July 22, 2015
The operator is co-hosting the official sendoff for the team, who wi ...
- Tour de France Coverage Sees Uptick In Viewers, Ratings
MediaDailyNews, Wayne Friedman - Tuesday, July 21, 2015
With dramatic crashes and closely fought races, NBCSN's coverage of the To ...