- Dear Paddy: That Joke Isn't Funny Any More
London Blog, Sean Hargrave - Monday, July 20, 2015
Did you hear the one about the Irish bookmaker whose controversial campaig ...
- Job Site Indeed Sponsors International Champions Cup
Marketing Daily, Karl Greenberg - Friday, July 17, 2015
Mary Ellen Dugan, VP, marketing at Indeed, tells "Marketing Daily" that t ...
- ABC To Launch NBA Games On Saturday
MediaDailyNews, Wayne Friedman - Friday, July 17, 2015
ABC will expand its sports programming on Saturday night with NBA regul ...
- Maytag, DigitasLBi Clean Up With MLB
MAD, Larissa Faw - Thursday, July 16, 2015
Maytag has become the official washer and dryer of Major League Basebal ...
- MLB Players Partner With Nutraceutical Company
Marketing Daily, Tanya Gazdik - Thursday, July 16, 2015
The Major League Baseball Players Association has entered into what it ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, July 15, 2015
Activision secured a spot on the leaderboard thanks to the recent trail ...
- Lanson Has Strong Affinity With Wimbledon But Low Sponsorship Recognition
Around the Net In MAD London, Sean Hargrave - Tuesday, July 14, 2015
Lanson, the official Champagne of Wimbledon, has been named the brand wi ...
- BT Calls For Probe Of Sky's Dominance
Around the Net In MAD London, Sean Hargrave - Friday, July 10, 2015
BT has escalated its war of words with Sky, saying that i ...
- Lord's To Trial Beacon Technology With New App In Time For The Ashes
Around the Net In MAD London, Sean Hargrave - Friday, July 10, 2015
The Marylebone Cricket Club (MCC) is undergoing a "massive digital branding projec ...
- Olbermann's Gone Again: Lessons Learned For Other Cable TV Commentators?
TV Watch, Wayne Friedman - Thursday, July 9, 2015
No matter what you thought about him, Keith Olbermann gave an ed ...
- Retrans Fees Rising, Becoming Competitive With Cable Subscriber Revenues
MediaDailyNews, Wayne Friedman - Tuesday, July 7, 2015
In three years, TV stations' average retransmission fees will rapidly climb ...
- ESPYs Draw Major Ad Interest, Capital One Returns As Presenting Sponsor
MediaDailyNews, Wayne Friedman - Tuesday, July 7, 2015
ESPN's sports award show, "The ESPYs," will see Capital One return ...
- England Unveils Rugby World Cup Kit On Social Media
Around the Net In MAD London, Sean Hargrave - Tuesday, July 7, 2015
Canterbury and team England have released the first images of the shi ...
- I Say Potato, You Say Sexist - But Where Was Adidas In The Women's World Cup?
London Blog, Sean Hargrave - Tuesday, July 7, 2015
The FA's social media patronising blunder is all over the news tod ...
- Women's World Cup Grabs 25M Viewers
MediaDailyNews, Wayne Friedman - Monday, July 6, 2015
The U.S. championship victory over Japan in the FIFA Women's World C ...
- New Balance Is 'Always In Beta' With New Global Brand Campaign
Marketing Daily, Karl Greenberg - Thursday, July 2, 2015
The effort centers on a TV spot launching July 6 about ...
- Tour de France's Advertising Outrides 2014
MediaDailyNews, Wayne Friedman - Thursday, July 2, 2015
NBCSN says advertising pacing for its Tour de France three-week event ...
- Pulling No Punches: TV Actors Fighting For Multimillion-Dollar Salaries
TV Watch, Wayne Friedman - Monday, July 6, 2015
TV talent doesn't come cheap. But TV producers haven't paid out ...
- NBC Running Big NASCAR Ad And Promotional Campaign
Marketing Daily, Karl Greenberg - Wednesday, July 1, 2015
Phil Berguson, SVP marketing at the network, tells "Marketing Daily" that t ...
- Women's Soccer Is A Streaming Kickstarter For Fox
Around the Net in Video, P.J. Bednarski - Wednesday, July 1, 2015
Heading into Tuesday's match with Germany (the U.S. women won, 2-0), F ...
- Wimbledon Sponsorship Reaps Greater Rewards For Long-Standing Deals
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
Fans of the oldest tennis grand slam differ widely from the sponsor ...
- Heineken Unveils Rugby Union World Cup Sponsorship Activities
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
The brand is kicking off the global campaign with a search f ...
- Will Wearable Innovation Make Up For Wimbledon's Ad Blackout?
London Blog, Sean Hargrave - Tuesday, June 30, 2015
Wearables from Jaguar that measure tension at critical points are very interesti ...
- The NFL's U.K. Operation Brings In Van Wagner To Handle LED Ads
Marketing Daily, Karl Greenberg - Tuesday, June 23, 2015
"There are a limited number of positions available across the three game ...
- 'Celebrity Family Feud' Jump-Starts ABC Prime-Time
MediaDailyNews, Wayne Friedman - Monday, June 22, 2015
"Celebrity Family Feud" scored a surprisingly big summer series premiere number f ...
- Wimbledon Aims To Put Data Into Context
Around the Net In MAD London, Sean Hargrave - Monday, June 22, 2015
Wimbledon is looking to use the vast amounts of data collected ...
- USGA To Fans: You're Not The Media
MoBlog, Steve Smith - Monday, June 22, 2015
Cell phones were allowed onto golf's U.S. Open course this year, b ...
- Networks In The Hunt For DVR-Proof Non-Sports Programming
TVBlog, Adam Buckman - Monday, June 22, 2015
Inspired by the example provided again and again by live sports, t ...
- New Bracket Pro Takes 'Best Of' Lists To A New Level
VidBlog, P.J. Bednarski - Monday, June 22, 2015
Omnigon's new software, BracketPro, will now make it possible for sports networ ...
- Wimbledon Serves Up Love For Beacons And Snapchat But Double Faults Periscope
Around the Net In MAD London, Sean Hargrave - Friday, June 19, 2015
Wimbledon has ramped up its digital strategy and is experimenting with ...