Vice Sports Drives Content

MotorsportNetwork is expanding its content distribution footprint through a deal with millennial news juggernaut Vice, giving the latter access to automotive and racing enthusiast content from the flagship Web site.

Under the terms of the content sharing deal, Vice Media’s Vice Sports channel will gain access to a range of content from around the world, including articles, photos and video in 11 languages appearing in fifteen different regional editions.

That also includes’s in-depth coverage of special topics, such as women in F1 Racing and the role of social media in the Brazilian Grand Prix.

Following the launch of Vice Sports in 2014, Vice Media now boasts 10 different digital channels devoted to various verticals including music, food, travel, fashion, technology and gaming.



For its part, MotorsportNetwork has been striking new content distribution deals at a steady pace.

Earlier this month, it announced a strategic partnership with AOL’s that will allow the two new to share content across their platforms. will provide racing-related news and photos from around the world, while will supply syndicated automotive news, reviews and videos for’s auto enthusiast site.

The company has also been bolstering its content offerings with strategic acquisitions.

In August, for example, it purchased the entire archives of Grand Prix journalist Giorgio Piola, who has covered Formula 1 racing for 45 years. The acquisition includes the rights to over 8,000 drawings and hundreds of animations from Piola over the decades.

As part of the agreement, Piola will exclusively join's editorial team as F1 Technical Expert in 2016.

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