- Winners And Losers In A Very Bad Week For Sports
Marketing Daily, Karl Greenberg - Friday, May 8, 2015
Let's get to this quintessence of dust: the (chortle, weep) "fight" ...
- Channel 5 To Show Football League Highlights
Around the Net In MAD London, Sean Hargrave - Wednesday, May 6, 2015
The Football League has struck a deal with Channel 5 to a ...
- Jeep Hits The Beach With World Surf League Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, May 5, 2015
Jeep gets branding on the Tour Leaderboard and the yellow Leader Jerse ...
- TalkSport Cries Foul Over Radio 5 Live Expansion
Around the Net In MAD London, Sean Hargrave - Tuesday, May 5, 2015
BBC plans to expand Radio 5 Live's sister digital station, 5 Li ...
- How To Turn A Non-Endemic Sponsor Into A 'New Endemic' Sponsor
Marketing: Sports, John Rowady - Tuesday, May 5, 2015
The conventional thinking in sports business is that there are two ma ...
- Periscope Pitting Twitter Against Live-Content Co.'s
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, May 4, 2015
By bragging about the popularity of Periscope, Twitter CEO Dick Costolo ...
- Tecate Gets Awareness Boost From Mayweather-Pacquiao Fight Sponsorship
MAD, Larissa Faw - Friday, May 1, 2015
Tecate's sponsorship of the mega-hyped boxing match taking place Saturday already appea ...
- Ram Back As Official Truck Of The Kentucky Derby
Marketing Daily, Karl Greenberg - Friday, May 1, 2015
One of the two spots for the Fiat Chrysler Automobile U.S. tru ...
- Mayweather vs. Pacquiao Won On Twitter, If Nowhere Else
The Social Graf, Erik Sass - Monday, May 4, 2015
It may well have been the most boring boxing match in histor ...
- 'Why Are We Doing This?'
Marketing: Sports, Seth Leeds - Wednesday, April 29, 2015
If you are a marketing or sponsorship director at a company, y ...
- NFL, Marketers, Fans Caught In The Draft
Marketing: Sports, Barry Janoff - Tuesday, April 28, 2015
Every day can't be your birthday, but for NFL fans, there a ...
- ESPN Sues Verizon For Letting Customers Reconfigure TV Packages
MediaDailyNews, Wayne Friedman - Monday, April 27, 2015
For ESPN, it's now hardball against Verizon. ESPN has filed a lawsu ...
- The Role of Apps In A Responsive Web World
Show Daily, Tanya Gazdik - Tuesday, April 28, 2015
David Plant, director, mobile, PGA Tour Digital, takes MediaPost Mobile Insider Summ ...
- Butterfinger Extends Pacquiao Campaign With Commemorative Portrait
Marketing Daily, Karlene Lukovitz - Thursday, April 23, 2015
The premise is that he's training to help Butterfinger Cups, which ha ...
- Fitness Tracker Alone Is Get-In-Shape Motivation
Research Brief, Jack Loechner - Friday, April 24, 2015
According to The NPD Group, the sports instruments market hit the grou ...
- Are ESPN, Fox Sports And NBC Sports And Others Now Worried About 'A la Carte' Programming?
TV Watch, Wayne Friedman - Thursday, April 23, 2015
While not completely moving to "a la carte" programming, Verizon FiOS "Cust ...
- Kaiser Permanente Launches NBA-Themed Effort
Marketing Daily, Tanya Gazdik - Wednesday, April 22, 2015
The campaign, which is themed "Offense Is the Best Defense," juxtaposes N ...
- Atlanta Hawks Selling Playoff Tickets On Twitter
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, April 21, 2015
With the help of Twitter marketing platform Flightly, the Atlanta Hawks a ...
- Lexus Goes Cycling With Bottega Gran Fondo
Marketing Daily, Karl Greenberg - Monday, April 20, 2015
The event is less a hardcore bike race than an epicurean bi ...
- Female Sports Fans: A Home Run For Sports Brands
Marketing: Sports, Weston Anson, Jemma Samala - Tuesday, April 21, 2015
If sports brands and teams want to win their licensing game, mark ...
- Longtime Ad Vet Bratches Exits ESPN
MediaDailyNews, Wayne Friedman - Monday, April 20, 2015
Longtime ESPN senior advertising/marketing executive Sean Bratches is departing the sports med ...
- Hold The Phone! ESPN Isn't Happy About Verizon Skinny Package
Around the Net in Video, P.J. Bednarski - Monday, April 20, 2015
Verizon FiOS was planning on offering new mini-bundles of channels, including ...
- New York RangersTown Hockey House With Chase Returns
Marketing Daily, Karl Greenberg - Friday, April 17, 2015
Hockey fans don't necessarily have to buy a ticket to the Gard ...
- Connective Media Turns Sports Into A Global Commodity
MediaDailyNews, Michael Pfahl - Friday, April 17, 2015
For generations, a sport's popularity has revolved around television rights and acces ...
- Gannett, ViewLift To Develop Sports Video Services
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2015
Gannett's partnership with application provider ViewLift to develop digital sports video servic ...
- Automaker Global Spend Is Huge On Soccer, Olympics, Golf
Marketing Daily, Karl Greenberg - Wednesday, April 15, 2015
The report from "Sponsorship Today," analyzing 503 deals across the world, pe ...
- Liberty Mutual Signs On With U.S. Soccer
Marketing Daily, Karl Greenberg - Wednesday, April 15, 2015
With the new partnership contract, Liberty Mutual joins a list of ...
- Fallon Officially Scoops Up The Big Ten Network
Mediapsssst, Richard Whitman - Wednesday, April 15, 2015
The Big Ten Network has announced it officially named Fallon its agen ...
- Fallon Wins Big Ten Network Account
MAD, Larissa Faw - Tuesday, April 14, 2015
After developing last December's national campaign to promote the Big Ten Network ...
- With New Line, The North Face Heads To The Gym
Marketing Daily, Sarah Mahoney - Monday, April 13, 2015
The brand is introducing the expanded line with its biggest spring ...