- With NBA All In For Christmas, Marketers All In For NBA
Marketing Daily, Karl Greenberg - Wednesday, December 23, 2015
Marketing partners and sponsors are on the court with activations for t ...
- Update: As ESPN Stumbles, Whistle Sports Beefs Up
VidBlog, P.J. Bednarski - Thursday, December 24, 2015
ESPN's problems are causing Walt Disney stock to sag. Meanwhile, social med ...
- Channel 4 Snaps Up F1 Rights From BBC
Around the Net In MAD London, Sean Hargrave - Tuesday, December 22, 2015
Channel 4 has swooped in to pick up the free-to-air TV righ ...
- Fitbit Inks Marketing Deal For Marathon
Around the Net in IoT, Chuck Martin - Thursday, December 17, 2015
Marathon LLC and Fitbit, Inc. announced a multi-year partnership beginning with t ...
- Jeep Launches Global Snapchat Campaign, First-Ever For Automaker
Marketing Daily, Karl Greenberg - Thursday, December 17, 2015
Jeep, thanks to a first-ever global partnership with the World Surf Leagu ...
- NEW! In Gatorade Ad, Abby Wambach Wants You To Forget Her
Out to Launch, Amy Corr - Thursday, December 17, 2015
Gatorade honors Abby Wambach as she retires from the soccer field wi ...
- Pedro Avery Named Global Chief Exec Of Havas Sports & Entertainment
Around the Net In MAD London, Sean Hargrave - Thursday, December 17, 2015
Havas has promoted Arena's Pedro Avery to global chief executive of i ...
- Predictions: NFL Games On YouTube; Apple Will Grab London Package
Around the Net in Video, P.J. Bednarski - Tuesday, December 15, 2015
Sports Business Journal's savvy media reporter John Ourand says, based on wh ...
- Viggle To Sell Main Rewards Biz, Looks To Rebrand
MediaDailyNews, Wayne Friedman - Monday, December 14, 2015
TV and entertainment rewards company Viggle is selling its main rewards busine ...
- Vice Sports Drives Motorsport.com Content
Publishers Daily, Erik Sass - Monday, December 14, 2015
MotorsportNetwork is expanding its content distribution footprint through a deal with millenni ...
- TV Advertisers May Come And Go -- But If You're The NFL, You Have Few Worries
TV Watch, Wayne Friedman - Monday, December 14, 2015
Sports fantasy league advertisers have dramatically dropped their TV budgets for N ...
- Sport England Hails 'This Girl Can' Success And Vows To Remain Customer Focussed
Around the Net In MAD London, Sean Hargrave - Friday, December 11, 2015
Sport England says the 'This Girl Can' campaign has made a "re ...
- Netflix And Sky Sports May Be Unlocked For Travelling Consumers
Around the Net In MAD London, Sean Hargrave - Thursday, December 10, 2015
Consumers who subscribe to TV, sports and film services -- from S ...
- Sports Illustrated Play Partners With USA Volleyball
Publishers Daily, Sara Guaglione - Wednesday, December 9, 2015
Sports Illustrated Play, a new Time Inc. business devoted to youth a ...
- New York Lawmaker Wants To Legalize Daily Fantasy Sports
Around The Net in Daily Online Examiner, Wendy Davis - Wednesday, December 9, 2015
New York lawmaker Gary Pretlow, who chairs the Assembly's racing and wageri ...
- NEW! Russell Westbrook Gives Aspiring Basketball Player Advice In Foot Locker's Holiday Ad
Out to Launch, Amy Corr - Tuesday, December 8, 2015
Emotional Christmas ads. Ignite something. Let's launch! ...
- Powerade Launches 'Churn,' Inspirational Ad About NFL Player's Rough Upbringing
Out to Launch, Amy Corr - Wednesday, December 9, 2015
Powerade launched a gritty, true-story ad as part of its "Just ...
- Yahoo's Switcharoo
SearchBlog, Laurie Sullivan - Wednesday, December 9, 2015
It's difficult to imagine another company assuming Yahoo's Web businesses. On Wednesd ...
- Kellogg's To Sponsor Team GB For Rio
Around the Net In MAD London, Sean Hargrave - Tuesday, December 8, 2015
The deal gives the breakfast and snacks giant the right to ha ...
- Dos Equis, ESPN Connect With College Football Deal
Marketing Daily, Tanya Gazdik - Monday, December 7, 2015
The sponsorship deal further establishes Dos Equis' standing in sports, says Nu ...
- StreamingBowl 2015: Pittsburgh, Green Bay Watch Most Digital Sports
Real-Time Daily, Felicia Greiff - Friday, December 4, 2015
Ooyala's newest study set out to find which cities watch the digit ...
- No NFL Team For L.A.? No Problem, For TV Or Otherwise
TV Watch, Wayne Friedman - Monday, December 7, 2015
For over a decade, the NFL has had little problem growing ...
- Sports Illustrated Play Continues To Expand With US Lacrosse Partnership
Publishers Daily, Sara Guaglione - Wednesday, December 2, 2015
Sports Illustrated Play, a new Time Inc. business devoted to youth a ...
- Maybe REI Had The Right Idea To Close Physical Stores On Black Friday
SearchBlog, Laurie Sullivan - Thursday, December 3, 2015
REI held to its promise of keeping retail stores closed on Thanksgivi ...
- Halfords Seeks To Reconnect With Cyclists Through 'For Life's Journeys' Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, December 2, 2015
Halfords' marketing activity will now run under the tagline 'For Life's Journeys ...
- JWT New York Grows Its Puma Business
MAD, Steve McClellan - Tuesday, December 1, 2015
The WPP agency has been appointed lead creative agency for Puma subsidia ...
- NFL Propels NBC, CBS
MediaDailyNews, Wayne Friedman - Tuesday, December 1, 2015
Helped by some big NFL programming, NBC and CBS have kept viewersh ...
- EA Sports Launches NBA Live Mobile Companion App
Out to Launch, Amy Corr - Wednesday, December 2, 2015
Random App of the week:EA Sports launched an NBA Live Mobi ...
- Whistle Sports To Provide Content for 26 Dailymotion Channels
Around the Net in Video, P.J. Bednarski - Monday, November 30, 2015
Under the Dailymotion deal, Whistle Sports will work with over 20 creato ...
- Emirates Signs ATP World Tour Tennis Sponsorship - Its Biggest To Date
Around the Net In MAD London, Sean Hargrave - Tuesday, November 24, 2015
Emirates has agreed to the "biggest sponsorship deal" in the history ...