• The Drum, Wednesday, December 2, 2015 6:49 AM

Halfords' marketing activity will now run under the tagline 'For Life's Journeys,' it has revealed, ahead of a push in the coming year as it looks to re-establish the brand among cyclists following a testing year which recently saw half-year pre-tax profits slump 6.3% The brand's newly instated chief executive Jill McDonald recently introduced the next phase of its turnaround strategy, which it has dubbed 'Moving Up a Gear,' and said would Halfords would focus on improving customer service and experience through better use of data.

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