- NFL Airs Net-Only Game To Test TV Platform
MediaDailyNews, Wayne Friedman - Tuesday, March 24, 2015
The NFL will air an Internet-only national regular-season game next year ...
- DraftKings Told To Revise Web Boasts
Daily Online Examiner, Wendy Davis - Monday, March 23, 2015
The fantasy sports operator DraftKings should stop touting itself as the "large ...
- MSG Co. Taps Otterman As CMO
MediaDailyNews, Wayne Friedman - Friday, March 20, 2015
Former NBCUniversal executive Sharon Otterman has been named executive vice president/chief marketi ...
- NCAA Basketball Tourney Delivers For CBS
MediaDailyNews, Wayne Friedman - Friday, March 20, 2015
The NCAA College Basketball Tournament took over the headlines when it ca ...
- NEW! Peak Performance Opens Digital Pop-Up Shops In Remote Locations During The Magic Hour
Out to Launch, Amy Corr - Friday, March 20, 2015
This campaign gives me more motivation to wake up early and ...
- Know Your Sports Spokespeople -- And Exact Target Audience
TV Watch, Wayne Friedman - Monday, March 23, 2015
TV marketers have constant needs of fresh-faced athletes to connect with ne ...
- Aldi Signs GBP10m Team GB Sponsorship
Around the Net In MAD London, Sean Hargrave - Friday, March 20, 2015
Aldi has become the first official supermarket sponsor of the British Olympi ...
- Mondelez Becomes Official Snacks Brand Of Major League Soccer
Marketing Daily, Karl Greenberg - Thursday, March 19, 2015
In its new role as Official Snacks of MLS, the company wi ...
- Barkley, CDW Sell The Power Of Partnerships
Marketing Daily, Aaron Baar - Thursday, March 19, 2015
"With the increasing complexity of technology services, it makes it important th ...
- Acura Drives Memes With NCAA Tourney Sponsorship
Marketing Daily, Karl Greenberg - Thursday, March 19, 2015
"March Memeness centers on a live NCAA tournament-contextual meme takeover of espn.co ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, March 20, 2015
Gatorade's digital engagement increased by 978% yesterday. The brand released a s ...
- Golf Is The Marketing Long Game For Affluent Brands
Engage:Affluent, Allison Talley - Thursday, March 19, 2015
Becoming a golfer is commitment. Achieving liftoff from the tee seems li ...
- Fram Launches New Digital Platform For Its Sponsored Athletes
Marketing Daily, Karl Greenberg - Wednesday, March 18, 2015
Part of the effort is a new website, TeamFram.com, that includes ...
- Penske Offers A Better Way
Marketing Daily, Aaron Baar - Wednesday, March 18, 2015
Many people are familiar with Penske Truck Leasing's fleet by its distinguishab ...
- Marketing Madness: An Outsider's View Inside March Madness Advertising
Marketing: Entertainment, Scott Jones - Thursday, March 19, 2015
Should we advertise as part of the NCAA Men's Basketball Tournament? That ...
- Basketball Stars Showcase AT&T's 'Strength'
Marketing Daily, Aaron Baar - Tuesday, March 17, 2015
"The ads will all carry [our] 'strong can' theme reinforcing our 'Nation ...
- Let The Madness Begin
Marketing: Sports, Seth Leeds - Wednesday, March 18, 2015
March, and this week in particular in the U.S., stands for ma ...
- Speedo Creates Homage Video To Those Who Love The Water
Out to Launch, Amy Corr - Wednesday, March 18, 2015
I love the water but my swimming skills need work. Anyone w ...
- Adidas Will Take Its NBA Jerseys And Go Elsewhere After 2017
Marketing Daily - Top of the News, Thom Forbes - Tuesday, March 17, 2015
With the clock winding down on its contract to provide the Nation ...
- Beyond The Field Of Play: A Celebrity Athlete's Rights Of Publicity
Marketing: Sports, Weston Anson - Tuesday, March 17, 2015
Rights of Publicity (ROP) are defined as the inherent right of eve ...
- Buick Swishes Trick Shots With NCAA March Madness
Marketing Daily, Karl Greenberg - Friday, March 13, 2015
Beginning Monday, Buick will be hitting the trick shots in its fif ...
- New Hire Ramps Up 'Aggressive Storytelling' At Adidas
Around the Net In MAD London, Sean Hargrave - Friday, March 13, 2015
Adidas has appointed global creative agency 72andSunny to lead its sports campaig ...
- Global Branded Entertainment On Rise, Scores $73B In Revs
MediaDailyNews, Wayne Friedman - Thursday, March 12, 2015
Global branded entertainment -- which includes all consumer event sponsorship and TV/media/digit ...
- NEW! Jabari Parker Makes Ad Debut In Gatorade's 'Building Jabari Parker'
Out to Launch, Amy Corr - Thursday, March 12, 2015
Recovering from a sports injury is hard work, even for professional athlete ...
- 72andSunny Named Global Creative Agency For Adidas Sports Brands
MAD, Larissa Faw - Wednesday, March 11, 2015
In the U.S., 180LA had been the client's sports brands agency ...
- Buffalo Wild Wings Leverages NCAA Partnership To Max With Tailored TV Ads, Multiplatform Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, March 11, 2015
The campaign -- the chain's first work from its new agency, Chiat/D ...
- Oberto Beef Jerky's Full-Court Press Campaign Strategy
MAD, Larissa Faw - Tuesday, March 10, 2015
The beef jerky brand is introducing a multi-million dollar spring ad, marketi ...
- UFC Champ Jon Jones Challenges Reebok's New Running Shoe
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2015
Reebok has UFC Champ Jon "Bones" Jones racing through the gritty stree ...
- State Farm Debuts 'Best Of The Assist' Team
Out to Launch, Amy Corr - Wednesday, March 11, 2015
State Farm launched an adorable extension to its "Born to Assist" campaig ...
- Don't Try To Turn An Aircraft Carrier On A Dime
Marketing: Sports, Jon Last - Tuesday, March 10, 2015
Amidst marketers' continued obsession over everything Millennial, I've seen a number ...