- Adidas Ramps Up Marketing Spend, Despite Overall Losses
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2015
Adidas said yesterday it will increase sales and marketing spend in i ...
- PGA Tour App To Solve For Golf Snoozecasting
MoBlog, Steve Smith - Thursday, March 5, 2015
The new PGA Tour iPad app is a golf geek's dream. Imagi ...
- Always Releases New #likeagirl Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, March 4, 2015
Always, the P&G-owned feminine care brand, launched the campaign last June wi ...
- Sponsor Claims 5G Mobile Broadband Will Be In Place For 2018 Winter Olympics
Around the Net In MAD London, Sean Hargrave - Wednesday, March 4, 2015
Speaking at Mobile World Congress in Barcelona yesterday morning, KT chairman Chang-G ...
- USA Today Sports Signs Programmatic For The Offseason
Around the Net in Real-Time, Tyler Loechner - Tuesday, March 3, 2015
AdExchanger on Tuesday highlighted USA Today Sports Media Group's use of programmat ...
- MyBBC Personalised App Set For Autumn Launch
Around the Net In MAD London, Sean Hargrave - Tuesday, March 3, 2015
The BBC is seeking to boost consumption of its output with t ...
- YouTube Taps Turner Sports For March Madness Channel
Around the Net in Video, Gavin O'Malley - Tuesday, March 3, 2015
YouTube has partnered with Turner Sports to launch an official March Madne ...
- YouTube Now Has March Madness Channel
Around the Net in Video, P.J. Bednarski - Tuesday, March 3, 2015
NCAA Digital (managed by Turner Sports) launched the
NCAA March Madness channel ...
- The Key To MLS Success? Striking A Balance
Marketing: Sports, John Rowady - Tuesday, March 3, 2015
Last year at this time, I wrote an article for MediaPost abo ...
- Living Legends Are Living Large
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 2, 2015
Living legends like Muhammad Ali, Arnold Palmer, Jack Nicklaus, Pel and Kare ...
- IndyCar, USA Today Sports Media Group Ink Official Marketing Relationship
Marketing Daily, Karl Greenberg - Thursday, February 26, 2015
C.J. O'Donnell, Hulman Motorsports CMO, says that, to be clear, it isn ...
- 'Selling Fun' To Sports Fans In The Digital Era
Marketing: Sports, Bruce Friend - Friday, February 27, 2015
The goals of successful major league sports franchises are simple: win gam ...
- Lucozade Appoints AnalogFolk To Digital Account
Around the Net In MAD London, Sean Hargrave - Thursday, February 26, 2015
Lucozade, the soft drinks brand, has appointed AnalogFolk to handle its ...
- Asics Goes Grandeur With Real Runners, Hobbit Scenery
Marketing Daily, Sarah Mahoney - Wednesday, February 25, 2015
Asics' new ad starts with a lone runner, who sounds a ram ...
- More Sports Leagues Taking Web-First Approach
Around the Net In Media, Gavin O'Malley - Wednesday, February 25, 2015
It might not be for the N.F.L., but an increasing number ...
- Oakley Inspires With Soaring Obsessives
Marketing Daily, Sarah Mahoney - Tuesday, February 24, 2015
Running in 22 countries, the effort is themed "One Obsession," and t ...
- LG To Help NCAA 'Do Game Day Right' Until 2018
Marketing Daily, Aaron Baar - Tuesday, February 24, 2015
"We both inspire and we both believe in excellence," LG's Michelle Donov ...
- Wiggle Cycling Brand Picks Total Media In Competitive Pitch
Around the Net In MAD London, Sean Hargrave - Tuesday, February 24, 2015
Total Media has been tasked with growing Wiggle's brand awareness among n ...
- When Athletes Can't Join 'Em, They Try To Beat 'Em
Marketing: Sports, Barry Janoff - Tuesday, February 24, 2015
During Super Bowl XLIX, Marshawn Lynch of the Seattle Seahawks showed h ...
- A-10, 160over90 Celebrate Student-Athletes
MAD, Larissa Faw - Friday, February 20, 2015
Last year the conference promoted its schools with a basketball-centric campaign duri ...
- Chevrolet Stays On Top Of Racing With New Daytona 500 Ads
Marketing Daily, Karl Greenberg - Friday, February 20, 2015
The automaker is represented at the Daytona 500 by Jeff Gordon a ...
- Why Sports Teams Should Move On
TV Watch, Wayne Friedman - Monday, February 23, 2015
Pick up and move to a bigger market if you are wi ...
- Sportsbet, Naked Communications Seek 'Missing Balls'
MAD, Larissa Faw - Thursday, February 19, 2015
Last week, mysterious posters began appearing around Melbourne asking anyone who h ...
- Under Armour Lands 'The Greatest,' Signs Muhammad Ali
Marketing Daily, Sarah Mahoney - Thursday, February 19, 2015
"Ali is so much more than an athlete," says Barry Janoff, executi ...
- Runners, Are You Faster Than An Amur Tiger?
Marketing Daily, Sarah Mahoney - Wednesday, February 18, 2015
Admit it. You don't just think you're fast, you think that ...
- The Chase For ROI In Sports
Marketing: Sports, Seth Leeds - Thursday, February 19, 2015
We can't fault you; we've all been trained to do it. ...
- NEW! Adidias To Athletes: Your Moment Is Now. 'Take It.'
Out to Launch, Amy Corr - Wednesday, February 18, 2015
180LA launched a global 60-second spot for adidas sports performance. "Take I ...
- Golf's European Tour Seeks New Creative Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, February 17, 2015
The European Tour is preparing to review its creative account, after Saatc ...
- Derek Jeter's New Site And AOL Are Now Teammates
Around the Net in Video, P.J. Bednarski - Tuesday, February 17, 2015
Jeter's PlayersTribune.com site has a new content launch and distribution partnership wi ...
- Horizon's Scout Unit Scores Schneider Electric Sports Marketing Consultancy
MAD, Larissa Faw - Monday, February 16, 2015
Scout will serve as the European-based conglomerate's lead agency overseeing sports marketi ...