- Unfriend Anyone Who Sends You Baseball Footage
Online Media Daily, George Simpson - Thursday, April 9, 2015
In a story you probably missed this week, Major League Baseball announc ...
- PGA Tour Launches Reward Program Offering Points For Digital Engagement
Marketing Daily, Karl Greenberg - Wednesday, April 8, 2015
PGA Tour fans get "mPoints" across the Tour's properties for doing thin ...
- NCAA Men's Basketball Championship Game Scores $153M In Ad Revs
MediaDailyNews, Wayne Friedman - Tuesday, April 7, 2015
Amid strong TV ratings, the NCAA College Basketball Championship game pulled ...
- The Masters: Corporate Hospitality, Relationship Building, And The Value Of Just Being There
Marketing: Sports, John Rowady - Tuesday, April 7, 2015
In sports business, we always eye the future. What new tech wi ...
- SlingTV Shoots A Final Four Airball
Around the Net in Video, P.J. Bednarski - Monday, April 6, 2015
SlingTV couldn't deal with the stampede of viewers who used the n ...
- AOL's New '2 Point Lead' Plays Sports For Laughs
VidBlog, P.J. Bednarski - Monday, April 6, 2015
AOL's new "2 Point Lead" a is short-short online video featurette th ...
- Chevrolet Is Stirring It Up With New Malibu
Marketing Daily, Karl Greenberg - Thursday, April 2, 2015
"We have a really strong right arm with trucks, a really stro ...
- Mind The Madness: 5 Business Lessons From The NCAA Tournament
Marketing: Sports, Rich Feldman - Friday, April 3, 2015
I graduated from Syracuse University almost 35 years ago, and I sti ...
- Brands Capitalize On March Madness
Marketing Daily, Tanya Gazdik - Thursday, April 2, 2015
"One of the most interesting findings from our March Madness Engagement Repo ...
- 'Sporting News' Fosters Diversity With 'You Can Play' Initiative
MediaDailyNews, Erik Sass - Wednesday, April 1, 2015
Amid growing concern about social issues in sports, including the obstacles fac ...
- Reebok Wants You To Be More Human
Marketing: Sports, Gordon Plutsky - Wednesday, April 1, 2015
Reebok officially took the next step in their complete brand transformation ...
- The Sports Marketer's Guide To Monetizing And Protecting Athletic Imagery
Marketing: Sports, Andrew Fingerman - Tuesday, March 31, 2015
Nothing tells or sells the story of the blood, sweat and tea ...
- AT&T, Coke Zero Seeing Tourney Benefits
Marketing Daily, Aaron Baar - Monday, March 30, 2015
"What they're doing seems to be very targeted to the audience, whi ...
- Going Beyond Broadcast: Build Better Experiences For Connected Sports Fans
Marketing: Sports, Cole Sletten - Monday, March 30, 2015
With the explosion of connected devices, streaming services and social-media platforms, today ...
- Facebook Signs WWE Deal, 'Trending' Posts From WrestleMania
Social Media & Marketing Daily, Gavin O'Malley - Friday, March 27, 2015
Continuing its foray into original video content, Facebook has secured an exclusi ...
- Expensive Cable Sports Networks At Breaking Point?
TV Watch, Wayne Friedman - Friday, March 27, 2015
Having a sports cable TV network might still seem like an ea ...
- WWE Salutes 'Hero In All Of Us'
Marketing Daily, Aaron Baar - Wednesday, March 25, 2015
Central to the campaign is a 60-second commercial that shows off ma ...
- Unexpected Ways E-commerce Companies Can Capitalize On March Madness Trends
Marketing: Entertainment, Corey Davis - Thursday, March 26, 2015
March Madness is well underway, and while sales and stock prices so ...
- Acura Goes To Emerging Musicians And Social Media To Tout ILX Sedan
Marketing Daily, Karl Greenberg - Tuesday, March 24, 2015
The effort extends ongoing digital efforts to tout the ILX Sport ...
- Not This March: Money For College Basketball Players Still A Jump Ball
TV Watch, Wayne Friedman - Wednesday, March 25, 2015
Strong interest in the NCAA College Basketball Tournament has arrived again, ...
- Carhartt Campaign Features Baseball Superstar
Marketing Daily, Tanya Gazdik - Tuesday, March 24, 2015
"Carhartt did not partner with Madison because he's an accomplished athlete; ...
- Wilson Buys The Bat Brand Favored By Hammerin' Harmon
Marketing Daily - Top of the News, Thom Forbes - Tuesday, March 24, 2015
You can bet that Mickey Mantle rookie card they won't be rebrandi ...
- Brooklyn Nets, Brett Yormark Think Global, Act Local
Marketing: Sports, Barry Janoff - Tuesday, March 24, 2015
Brett Yormark, CEO for the NBA's Brooklyn Nets and the team's ho ...
- 'Hero' Campaign' Promotes WWE Shows Across NBCU TV
MediaDailyNews, Wayne Friedman - Monday, March 23, 2015
Long a staple of NBC's USA Network, the network's WWE programming franchi ...
- NFL Airs Net-Only Game To Test TV Platform
MediaDailyNews, Wayne Friedman - Tuesday, March 24, 2015
The NFL will air an Internet-only national regular-season game next year ...
- DraftKings Told To Revise Web Boasts
Daily Online Examiner, Wendy Davis - Monday, March 23, 2015
The fantasy sports operator DraftKings should stop touting itself as the "large ...
- MSG Co. Taps Otterman As CMO
MediaDailyNews, Wayne Friedman - Friday, March 20, 2015
Former NBCUniversal executive Sharon Otterman has been named executive vice president/chief marketi ...
- NCAA Basketball Tourney Delivers For CBS
MediaDailyNews, Wayne Friedman - Friday, March 20, 2015
The NCAA College Basketball Tournament took over the headlines when it ca ...
- NEW! Peak Performance Opens Digital Pop-Up Shops In Remote Locations During The Magic Hour
Out to Launch, Amy Corr - Friday, March 20, 2015
This campaign gives me more motivation to wake up early and ...
- Know Your Sports Spokespeople -- And Exact Target Audience
TV Watch, Wayne Friedman - Monday, March 23, 2015
TV marketers have constant needs of fresh-faced athletes to connect with ne ...