- Durant Makes The Case For Sprint
Marketing Daily, Aaron Baar - Sunday, February 15, 2015
Tracy Palmer, director of Sprint brand and advertising, tells "Marketing Daily:" "Wh ...
- NBA, Knicks, And Brands Mix It Up In New York For All-Star Weekend
Marketing Daily, Karl Greenberg - Wednesday, February 11, 2015
Anheuser-Busch, official spirits partner, and a sponsor of Madison Square Garden, ge ...
- Marriott Teams Up With Skype For England Rugby Fan Competition
Around the Net In MAD London, Sean Hargrave - Wednesday, February 11, 2015
Marriott Hotels has kicked off a campaign across Microsoft's Skype aimed ...
- How Many Kids' Kits Will GBP5bn Buy? Premier League Must Learn Marketing Is Now Philanthropy.
London Blog, Sean Hargrave - Wednesday, February 11, 2015
If the future of marketing really is all about philanthropy, then t ...
- Sqor Sports Connects Athletes To Fans, Brett Favre's On The Team
The Social Graf, Erik Sass - Wednesday, February 11, 2015
It's hard to think of anything better suited to social media th ...
- Kelvin McKenzie Bidding To Launch New Sports Radio Station
Around the Net In MAD London, Sean Hargrave - Tuesday, February 10, 2015
Former "Sun" editor Kelvin MacKenzie is bidding to run a new nation ...
- CE, Telecom Category Leaders Hold Emotional Sway
Marketing Daily, Aaron Baar - Tuesday, February 10, 2015
When it comes to electronics and telecommunications, the category leaders are al ...
- A Renewed Focus On 'Connection Planning'
Marketing: Sports, Jon Last - Tuesday, February 10, 2015
Every industry has buzzwords, though it has often struck me that sport ...
- Premier League Rights Bidding Starts Today
Around the Net In MAD London, Sean Hargrave - Friday, February 6, 2015
Not a ball will be kicked, but for the chief executive ...
- NBC's Semi-Alive Live Streaming Event
VidBlog, P.J. Bednarski - Thursday, February 5, 2015
Someday, you'll be able to watch a big deal live event ...
- Ofcom Expected To Reject Virgin Media's Attempted Block Of Premier League Rights Auction
Around the Net In MAD London, Sean Hargrave - Wednesday, February 4, 2015
The media watchdog Ofcom will today reject an attempt by Virgin Med ...
- Compression Sportswear Brand Skins Is FIFA's Official 'Non-Sponsor'
Marketing Daily, Karl Greenberg - Tuesday, February 3, 2015
Skins is using the campaign to build support of an agreement, where ...
- Can Stephen Curry Become The Peyton Manning Of The NBA?
Marketing: Sports, Barry Janoff - Wednesday, February 4, 2015
For several years, it seemed as if Peyton Manning appeared in eve ...
- Budweiser Most Shared Super Bowl Advertiser For Third Year Running
Around the Net In MAD London, Sean Hargrave - Tuesday, February 3, 2015
Budweiser has retained its Super Bowl ad supremacy for the third ye ...
- The Reign Of Real-Time
Marketing: Sports, John Rowady - Tuesday, February 3, 2015
Only two days removed from Super Bowl XLIX and there are ...
- Yet Another Massive Football Season
MediaDailyNews, Gary Holmes - Monday, February 2, 2015
Last year at this time I confidently predicted that our tolerance f ...
- Sky Sports To Bag British Open Championship
Around the Net In MAD London, Sean Hargrave - Monday, February 2, 2015
Sky Sports will pay more than GBP10 million a year to snat ...
- Vita Coco Offers Hotline (Sometimes) Staffed By Marshawn Lynch
Marketing Daily, Karlene Lukovitz - Friday, January 30, 2015
It promoted the hotline with a video featuring Lynch taking calls ...
- Golf Personality David Feherty Signs On As Hyundai Ambassador
Marketing Daily, Karl Greenberg - Monday, February 2, 2015
The humorous new spots toy with "driving tips" as they pertain ...
- PGA Tour Shows Off Its 'Good' Guys
Marketing Daily, Aaron Baar - Friday, January 30, 2015
"The idea is to take the personality of our players and combi ...
- Super Bowl Spots Go Long On 'Serious'
Marketing Daily - Top of the News, Thom Forbes - Monday, February 2, 2015
Did you see that? Holy cow! Unbelievable! The game last night, ...
- Don't Make Me Cry Again: The Sensitive And Preachy Bowl Of 2015
Mobile Insider, Steve Smith - Monday, February 2, 2015
The mobile channel was once again poorly utilized by advertisers during th ...
- NFL Moves Toward Live-Streaming
TV Watch, Wayne Friedman - Monday, February 2, 2015
Even with a poor TV market, and against the backdrop of concussi ...
- Fans Want To Go Deeper With Super Bowl Brands
MAD, Larissa Faw - Thursday, January 29, 2015
Although millions will watch this Sunday's Super Bowl, fans say brands a ...
- The Redskins Should Change Their Name For The Sake Of Their Brand
Marketing Daily, Christian Turner - Friday, January 30, 2015
The Redskins name can no longer exist in a vacuum of positi ...
- What A Great Time To Remind You That Football is Stupid
Online Media Daily, George Simpson - Friday, January 30, 2015
This week I was going to write about publishers who complain th ...
- Hopper, Backwards: Dish Service Allows Replay To Skip Super Bowl, Only Show Ads
Around the Net in Video, P.J. Bednarski - Thursday, January 29, 2015
All those football haters who only watch the Super Bowl for t ...
- Will The NFL Ever Shake Its Domestic Violence Image?
Marketing Daily, Sarah Mahoney - Wednesday, January 28, 2015
The National Football League is hoping that a startling new PSA, s ...
- Newcastle Brown Crowdsources Super Bowl Spot With 37 Brands
Around the Net In MAD London, Sean Hargrave - Wednesday, January 28, 2015
Newcastle Brown Ale has joined forces with 37 other brands for t ...
- Golfers Couples, Funk Featured In New Mitsubishi Electric Ads
MAD, Larissa Faw - Tuesday, January 27, 2015
Mitsubishi Electric's agency of record, Ames Scullin O'Haire (ASO) is introducing t ...