- Controversial Suarez Tops Bill In Adidas' Latest Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, January 27, 2015
The Barcelona and Uruguay striker lines up in an ad also featuri ...
- Hot Spot: In Old Spice Nightmare, Crews Marries Self
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
Why so serious, football fans? #Deflategate drama getting you down? Old Spi ...
- British Director In Final 10 To Win $1m Super Bowl Doritos Prize
Around the Net In MAD London, Sean Hargrave - Monday, January 26, 2015
A British freelance director could be in line for a GBP660,000 windfa ...
- NFL, YouTube Partner Up
Around the Net in Video, P.J. Bednarski - Monday, January 26, 2015
The NFL and YouTube announced a partnership today that will result ...
- 'Sports Illustrated' Lays Off All Staff Photographers
MediaDailyNews, Erik Sass - Friday, January 23, 2015
While digital media is becoming more visual, that doesn't necessarily spell go ...
- Facebook Makes Big Pitch For Super Bowl Ad Dollars
Social Media & Marketing Daily, Gavin O'Malley - Friday, January 23, 2015
Ahead of the big game on February 1, Facebook is doing everythi ...
- Spartan Race Hands Off To Whole Foods
Marketing Daily, Sarah Mahoney - Thursday, January 22, 2015
Says Kenneth Koleyni, EVP, strategic development at Spartan: "We're more than ju ...
- Sports TV Comprises Most Cable Costs
MediaDailyNews, Wayne Friedman - Thursday, January 22, 2015
Sports cable channels are expected to continue to weigh down the bu ...
- Super Bowl 2015: Deflating Footballs, Maybe Pumped-Up Viewership
TV Watch, Wayne Friedman - Friday, January 23, 2015
Deflating interest in the Super Bowl? Don't count on it. ...
- Naked, Papercloud Develop New App For NBC Sports
MAD, Steve McClellan - Tuesday, January 20, 2015
Called the NBC Sports MatchMaker, the app is designed to help socc ...
- Premiere Networks Tap Shapiro As VP Sports Programming
MediaDailyNews, Fern Siegel - Tuesday, January 20, 2015
Premiere Networks named Scott Shapiro vice president of sports programming. Shapiro wi ...
- New App Aggregates Sports News From Social Channels
The Social Graf, Erik Sass - Wednesday, January 21, 2015
More Americans are getting their news from social media channels, and spor ...
- Amazon Intensifies Streaming Wars As It Proves Content Is King All Along
London Blog, Sean Hargrave - Tuesday, January 20, 2015
Amazon's leap into the movie business shows that content always has be ...
- NFL Championship Games Top Most TV Shows
MediaDailyNews, Wayne Friedman - Monday, January 19, 2015
Although down versus a year ago, the NFL Championships games on Sund ...
- BW3 Turns Social Commentary Into Game Recaps
Marketing Daily, Aaron Baar - Friday, January 16, 2015
"Buffalo Wild Wings bills itself as 'The sports fan's biggest fan,'" B ...
- Hot Spot: NBA Livin' 'The Dream'
Marketing Daily, Sarah Mahoney - Monday, January 19, 2015
To celebrate Rev. Martin Luther King Jr. Day, the National Basketball Associati ...
- NFL, CBS Kick Off With More 'Thursday Night Football'
MediaDailyNews, Wayne Friedman - Sunday, January 18, 2015
One of the major TV broadcast networks moves this past fall wi ...
- 'On My Terms' - Marketing To The Millennial In Real Time
Engage:Millennials, Matthew Dougherty - Friday, January 16, 2015
As temperatures continue to drop and parts of the country experience wint ...
- Super Bowl Ad Price Tag Hits $4.5M
MediaDailyNews, Wayne Friedman - Wednesday, January 14, 2015
Even with some slowdown in TV advertising, TV's biggest TV event, t ...
- This Season In The NFL: Mobile Is The Marketing MVP
Mobile Insider, Puneet Mehta - Thursday, January 15, 2015
There has never been a better time to be a fan ...
- ESPN X Games Sponsor Jeep Launches Snow-Bound Campaign For 2015 X Edition Wrangler
Marketing Daily, Karl Greenberg - Tuesday, January 13, 2015
The effort includes a TV spot, "Polar Vortex," which breaks this wee ...
- Adidas' Game Plan: Act Like It Belongs Here
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 14, 2015
After slipping behind Under Armour in the sportswear market earlier this yea ...
- NASCAR, William Levy Team For Series On Hispanic Drivers
MediaDailyNews, Erik Sass - Tuesday, January 13, 2015
With a growing following among U.S. Hispanics, NASCAR is looking to rai ...
- ESPN Breaks Viewing Records With College Football Playoff Championship Game
MediaDailyNews, Wayne Friedman - Tuesday, January 13, 2015
ESPN broke another cable TV viewing record with the new College Footba ...
- NEW! Gatorade Surprises Sledge Hockey Players With Visit From NHL Players
Out to Launch, Amy Corr - Tuesday, January 13, 2015
A hot tub filled with Skittles... and Kurt Warner. Experian gives consume ...
- More Live Football Expected To Get Green Light From TV Regulator
Around the Net In MAD London, Sean Hargrave - Tuesday, January 13, 2015
Media regulators have indicated that they are likely to force the Premi ...
- AT&T Makes College Football Presence Known
Marketing Daily, Aaron Baar - Monday, January 12, 2015
"We look at the strength of college athletics as a great aven ...
- Bloomie's Ties In With NBA All-Stars
Marketing Daily, Sarah Mahoney - Monday, January 12, 2015
Bloomingdale's is partnering up with "GQ" for three videos with the fashion-forwa ...
- Tostitos NFL Video Series Stars Philly Coach Chip Kelly
Marketing Daily, Karlene Lukovitz - Monday, January 12, 2015
In 10 different 15-second videos, Kelly feigns increasing desperation and frustration ...
- A Few Things To Ruminate On In The New Year
Marketing: Sports, Jon Last - Tuesday, January 13, 2015
It's January, and I actually succeeded in finding a little airplane ti ...