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Wiggle Cycling Brand Picks Total Media In Competitive Pitch

Total Media has been tasked with growing Wiggle’s brand awareness among new and existing cyclists. The incumbent was Shift Active. The agency will manage an integrated range of offline and online media planning and buying, including TV, national press, OOH and digital display. Total will work alongside BBD Perfect Storm, Wiggle’s creative agency, for campaigns in the UK and Australia.

Read the whole story at Media Week »

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