As a way to address longtime racial issues, the team said it wasn’t going to play this weekend unless University President Tim Wolfe resigned. And guess what? He did. It happened seemingly that fast.
The University of Missouri is scheduled to play Brigham Young this weekend, and, according to estimates, could have lost some $1 million in revenues from this one game.
We don’t need to tell you about college football and TV money. When the U. of Missouri threat looked serious, it got immediate attention from the university alumni and the board. That’s money they can’t get back.
This points to the leverage student-athletes have been seeking for some time. This past August, football players at Northwestern University were rejected in their attempt to unionize by the National Labor Relations Board.
In the past college athletes have complained about a variety of issues -- such as getting compensated as paid athletes while colleges grab millions of dollars in TV revenues.
But with the Missouri actions, it goes beyond money -- such as a piece of the proceeds from video games that might portray their likeness -- or a bigger future in professional football where they might earn millions. It might be for social justice. What dollar value can you put on that?