- Whistle Sports Put Its Millennial Spin On Soccer
VidBlog, P.J. Bednarski - Tuesday, September 22, 2015
Whistle Sports Networkis a sports video purveyor that knows the score, b ...
- ITV To Bid Against BBC For Olympics
Around the Net In MAD London, Sean Hargrave - Monday, September 21, 2015
ITV will compete with the BBC to broadcast the Olympics after t ...
- DraftKings, FanDuel Spend Millions On Ads
Around the Net in Mobile, Gavin O'Malley - Monday, September 21, 2015
How much are DraftKings and FanDuel spending to blanket the airwaves wi ...
- Snapchat Kicks Off NFL Deal
Social Media & Marketing Daily, Gavin O'Malley - Friday, September 18, 2015
Appealing to a broader audience, Snapchat just entered into a one-year conte ...
- Lacklustre Rugby World Cup Buildup Means Brands Must Inspire Passion
Around the Net In MAD London, Sean Hargrave - Friday, September 18, 2015
For an event that over the next 6 weeks will bring ov ...
- KBS Launches New Unit For Sports, Entertainment
MAD, Larissa Faw - Thursday, September 17, 2015
The division will be housed both within KBS Toronto and KBS N ...
- Live Streaming Is No Game Changer
VidBlog, P.J. Bednarski - Friday, September 18, 2015
New data from Hub Research shows how dramatically online viewing habits a ...
- Adidas Calls Global CRM Pitch
Around the Net In MAD London, Sean Hargrave - Thursday, September 17, 2015
Adidas is looking for an agency to help engage existing customers a ...
- This Isn't Fantasy: DraftKings, Etc., Double Down On Ad Spend
TV Watch, Wayne Friedman - Thursday, September 17, 2015
Hey, DraftKings, how much fantasizing do you think I do anyway? You' ...
- BBC Wins Back Rights To Super Bowl
Around the Net In MAD London, Sean Hargrave - Thursday, September 10, 2015
The BBC has agreed to a two-year deal with the NFL ...
- Robinsons In Pole Position For Wimbledon Sponsorship Activity
Around the Net In MAD London, Sean Hargrave - Thursday, September 10, 2015
Robinsons has been crowned the winner of best sports sponsorship for i ...
- Cheating Scandals Won't Deflate NFL's Position As TV's Top Draw
TVBlog, Adam Buckman - Thursday, September 10, 2015
Another NFL season will kick off tonight, featuring the team and st ...
- O2 Releases "Make Them Giants" Rugby World Cup Video For England
Around the Net In MAD London, Sean Hargrave - Wednesday, September 9, 2015
O2 is releasing a rousing animated film urging people to get behi ...
- Sports TV Advertising Grows On Broadcast, Cable
MediaDailyNews, Wayne Friedman - Tuesday, September 8, 2015
Traditional TV networks' growing dependence on sports programming continues. Broadcast TV spor ...
- Verizon Readying Go90 Mobile TV For Trial Run
Around the Net in Video, P.J. Bednarski - Tuesday, September 8, 2015
Rumored and apparently ready to go, Verizon's Go90 bids to be t ...
- Google Woos Football Advertisers With Search Offering
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 8, 2015
Google's tool that places ads alongside football-related search results will prove lucrati ...
- All NFL Players Wear Sensors, Broadcasters to Get Data
Around the Net in IoT, Chuck Martin - Tuesday, September 8, 2015
The Internet of Things (IoT) is coming to the NFL in ...
- USTA Tells Players, 'Find Yourself In The Game'
MAD, Larissa Faw - Thursday, September 3, 2015
The new campaign, from Omnicom's DDB, aims to belie the still widely-he ...
- College Athletics Sponsorship Spending Reaches $1.1 Billion
MAD, Steve McClellan - Thursday, September 3, 2015
According to the research from WPP's IEG, the gain was achieved ...
- Judge Overturns Brady's NFL Suspension
MediaDailyNews, Wayne Friedman - Thursday, September 3, 2015
One of the NFL's major TV attractions -- Tom Brady -- doesn ...
- Volvo Sponsors Family Circle Cup
Around the Net In Publishing, Erik Sass - Wednesday, September 2, 2015
Volvo Cars of North America has signed on as the new ti ...
- CBS To Stream 6 NFL Games, No Authentication Needed
Online Video Daily, P.J. Bednarski - Wednesday, September 2, 2015
CBS says the streams will be available on tablets, laptops and deskto ...
- Bing Predictions Ahead Of NFL Season Could Drive Searches On Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2015
Bing wants to help sports fans win their fantasy football games th ...
- Skechers Performance Inks L.A. Marathon Deal
Marketing Daily, Karl Greenberg - Monday, August 31, 2015
Skechers Performance will have a presence at the race's Health & Fitne ...
- Newton Invests in 'STACK'
Around the Net In Publishing, Erik Sass - Monday, August 31, 2015
Carolina Panthers quarterback Cam Newton is making a play in the med ...
- BSSP Welcomes DraftKings To The 'Big Time'
MAD, Larissa Faw - Friday, August 28, 2015
"Welcome to the Big Time" is the new theme for the fanta ...
- SI Launches Campus Rush For College Football
Publishers Daily, Erik Sass - Thursday, August 27, 2015
Sports Illustrated has launched a new site called Campus Rush dedicated ...
- NEW! Stephen Curry, Misty Copeland And Jordan Spieth Are The Sum Of Their Training In Under Armour Ad
Out to Launch, Amy Corr - Tuesday, August 25, 2015
Golfers sing classic Lionel Richie tune. Recycling pirates? Let's launch! ...
- Wasserman Media Adopts Visual Search Technology
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 21, 2015
Wasserman Media Group -- a global sports, entertainment, and marketing company ...
- Future Uncertain For ESPN's The Undefeated
Around the Net In Media, Gavin O'Malley - Friday, August 21, 2015
After losing its founding editor-in-chief, The Undefeated -- an ESPN-run site dedicat ...