Pepsi launched a global TV ad as it completes its first year of a major European soccer sponsorship deal. The 'Blue Card' ad rolls out ahead of a summer sports schedule that includes Euro 2016 and the final games of the UEFA Champion's League, with which PepsiCo. The ad features a pick-up match with top football stars Sergio Agüero, Vincent Kompany and James Rodríguez.
Launched online last week, the ad is part of a campaign that will include a free app as well as digital and social content and more