- Nike Russia Launches 'Real Girls Of Moscow'
Out to Launch, Amy Corr - Wednesday, October 14, 2015
Building on Nike Women's global "Better For It" platform, Nike Russia launch ...
- Twitter Yanks SBNation, Deadspin For NFL Rights Violations
Around the Net in Video, P.J. Bednarski - Tuesday, October 13, 2015
Gawker Media-owned Deadspin had its main Twitter account briefly suspended, while V ...
- Twitter Yanks SBNation, Deadspin For NFL Rights Violations
Around the Net in Video, P.J. Bednarski - Tuesday, October 13, 2015
Gawker Media-owned Deadspin had its main Twitter account briefly suspended, while V ...
- NBA Sponsorship Spending Up 9% Last Season
MAD, Steve McClellan - Monday, October 12, 2015
Over the last five seasons sponsorship spending on the National Basketball Associati ...
- Twitter Takes Down Deadspin, SBNation For Posting Video Clips
PolicyBlog, Wendy Davis - Tuesday, October 13, 2015
On Monday, Twitter suspended accounts operated by Gawker's Deadspin and Vox Media ...
- Winemaker Preps For PGA Events
Marketing Daily, Tanya Gazdik - Monday, October 12, 2015
The E&J Gallo winery is planning localized tournament support, including on-site wi ...
- NEW! Gert Boyle Returns In Latest Columbia Sportswear #TestedTough Campaign
Out to Launch, Amy Corr - Friday, October 9, 2015
Company Chairman Gert Boyle is back -- and so is her no-nonsen ...
- SI, Wired Join Forces
Publishers Daily, Erik Sass - Friday, October 9, 2015
It's rare enough that a magazine will even acknowledge the existence ...
- Could TV Show Fantasy Leagues Trade In Real Money?
TV Watch, Wayne Friedman - Monday, October 12, 2015
What would happen if there were real money-losing entertainment fantasy leagues ...
- Coca-Cola Has Spent 'Millions' On Countering Obesity Link
Around the Net In MAD London, Sean Hargrave - Friday, October 9, 2015
Coca-Cola has poured millions of pounds into British scientific research and healthy-eati ...
- Sports-Minded Omnigon, Infront Tout New Int'l Partnership
Online Video Daily, P.J. Bednarski - Thursday, October 8, 2015
Omnigon, the New York based sports and entertainment digital services firm, a ...
- Disney Accelerator Program Showcases Sports Stats Search Engine
SearchBlog, Laurie Sullivan - Thursday, October 8, 2015
The Walt Disney Co. showcases 10 startups Wednesday afternoon in its seco ...
- Univision Deportes Launches NBA Site, App For Hispanics
Around the Net in Video, P.J. Bednarski - Wednesday, October 7, 2015
With NBA as a partner, the site site features live updates ...
- ESPN Suspends DraftKings TV Ad Segments
MediaDailyNews, Wayne Friedman - Tuesday, October 6, 2015
ESPN has suspended its branded news segments featuring sports fantasy site DraftKing ...
- Brands Play Down England Rugby Exit, But ITV Set To Lose A Million
Around the Net In MAD London, Sean Hargrave - Tuesday, October 6, 2015
Rugby World Cup brands O2, Marriott Hotels and Heineken have downplayed t ...
- Why Rugby Not Being Soccer Means England's World Cup Exit Is Not A Total Disaster
London Blog, Sean Hargrave - Monday, October 5, 2015
Wales, Scotland and Ireland are still standing -- and huge commonwealth intere ...
- Rise Of The 'Super Viewer'
Around the Net in Video, P.J. Bednarski - Wednesday, September 30, 2015
comScore has identified certain viewers who have a massive cross-platform interest ...
- FanDuel, DraftKings Battle For Fantasy Sports Biz
MediaDailyNews, Erik Sass - Tuesday, September 29, 2015
Fantasy sports have become big business and two rival companies, FanDuel a ...
- The Key To Fantasy (Football)
Marketing Daily, Karl Greenberg - Monday, September 28, 2015
At an Advertising Week discussion on Monday, Matthew Berry, senior fantasy analy ...
- Mobile Playing The Lead Role In Nike's ECommerce Drive
Around the Net In MAD London, Sean Hargrave - Monday, September 28, 2015
Nike says its attempts to create a premium experience online are payi ...
- TV Sports May Lure Cord-Cutters Back
MediaDailyNews, Wayne Friedman - Friday, September 25, 2015
Cord-cutters -- those who drop traditional pay TV providers -- can ...
- NEW! Nike Running Ad Pays Tribute To Last-Place Marathon Finishers
Out to Launch, Amy Corr - Friday, September 25, 2015
As a marathon runner, I found this ad for Nike Running ...
- RFU Partners With Vice To Counter Rugby's Public School Image
Around the Net In MAD London, Sean Hargrave - Friday, September 25, 2015
The RFU is hoping to use increased interest in rugby around t ...
- Sports Illustrated Films Launches
Publishers Daily, Erik Sass - Thursday, September 24, 2015
Time Inc.'s video division is mounting a big sports video push, beginni ...
- O2 And Vauxhall Sign Up To Channel 4's Personalised 'Ad Journey'
Around the Net In MAD London, Sean Hargrave - Thursday, September 24, 2015
Channel 4 has signed up O2 and Vauxhall as the first partne ...
- Now DraftKings Lets You Pick An Online Gaming Team
Around the Net in Video, P.J. Bednarski - Thursday, September 24, 2015
Beginning next month, DraftKings is adding competitive video gaming — commonly referr ...
- American Family Insurance Enlists Sports Stars
Marketing Daily, Tanya Gazdik - Thursday, September 24, 2015
"Dreams with the right amount of support and championing turn into icon ...
- Former PepsiCo Exec Storms Named CMO, NBC Sports Group
MediaDailyNews, Wayne Friedman - Tuesday, September 22, 2015
NBC Sports Group is getting a new marketing chief: PepsiCo marketing executi ...
- Everyone Can Be Dick Vitale, Thanks to Fancred
The Social Graf, Erik Sass - Wednesday, September 23, 2015
Are you more a "color" commentator or a play-by-play person? Do y ...
- Gumtree Ad Spend Shoots Up 40% As Sponsorships Reach Out To Men
Around the Net In MAD London, Sean Hargrave - Tuesday, September 22, 2015
Having recently inked its largest ever sponsorship deal with BT Sport ...