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Discovery Sets Up Ad Sales Team In London For Olympics

  • Campaign, Wednesday, March 16, 2016 6:57 AM

Discovery has poached Viviane Paxinos from A+E Networks to head ad sales in London; Tricia Thompson from Sky to be director of Olympics and strategic partnerships, ad sales EMEA; and Paul Harper from Turner Broadcasting to be executive creative director to develop content solutions. All three will be based in the UK. Discovery said it was particularly keen to use One Discovery World to exploit Eurosport’s live events and the Olympic Games rights for 2018 to 2024.

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