- Campaign, Tuesday, March 15, 2016 6:15 AM
Mercedes-Benz Cars UK will be the only brand to advertise around Channel 4's coverage of Formula One. The deal, brokered by Fuel@Vivaki, means that there will be an ad just before the race begins.
Channel 4 will not be showing any ads during the ten races it will be airing, so this is the best position for an advertiser. Mercedes-Benz Cars UK will use the spot to promote a number of its models,
including the new E-Class Saloon.
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