- Rugby World Cup Helps Boost ITV Profits
Around the Net In MAD London, Sean Hargrave - Tuesday, November 10, 2015
ITV saw ad revenues surge 8% in the third quarter as viewe ...
- Former CBS Digital Exec Vilade Joins Multiplatform Network One World Sports
MediaDailyNews, P.J. Bednarski - Monday, November 9, 2015
One World Sports, an outlet for pro sports that are more popul ...
- Optimedia Holes Bridgestone Golf
MediaDailyNews, Joe Mandese - Monday, November 9, 2015
Publicis' Optimedia unit has been named agency of record for media strateg ...
- Student-Athletes Leverage Power Of TV Revenue For Social Justice
TV Watch, Wayne Friedman - Tuesday, November 10, 2015
If you want to effect change at a university, threaten its revenu ...
- StubHub Loses Antitrust Lawsuit Against Ticketmaster And Warriors
Around The Net in Daily Online Examiner, Wendy Davis - Monday, November 9, 2015
A judge has thrown out StubHub's antitrust lawsuit against Ticketmaster and t ...
- NEW! Gatorade Celebrates 50 Years With Look To Future Products
Out to Launch, Amy Corr - Thursday, November 5, 2015
To celebrate its first 50 years, Gatorade looks to the future ...
- Adidas Won The Rugby World Cup Without Even Sponsoring It, Claims Leo Burnett
Around the Net In MAD London, Sean Hargrave - Wednesday, November 4, 2015
Throughout the Rugby World Cup we have ranked advertisers, and now it ...
- How A Pint And A Coin Stopped A Non-Sponsor From Winning The Rugby World Cup
London Blog, Sean Hargrave - Wednesday, November 4, 2015
One agency has announced non-sponsor Adidas as the tournament winner -- ...
- Redskins Player Sues FanDuel
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, November 3, 2015
Washington Redskins receiver Pierre Garcon has sued fantasy sports site FanDuel f ...
- Synergy, Engine Group's Sports Marketing Shop, Expands To U.S.
MAD, Steve McClellan - Monday, November 2, 2015
The firm has set up shop in New York and will ...
- Mastercard Named Most Effective Rugby World Cup Sponsor
Around the Net In MAD London, Sean Hargrave - Monday, November 2, 2015
As the Rugby World Cup draws to a close, Mastercard has be ...
- WWE Gains For Digital TV Net, Sharply Higher Revs
MediaDailyNews, Wayne Friedman - Friday, October 30, 2015
WWE (World Wrestling Entertainment) says it has made a significant improvement ...
- Will ESPN Opt For An OTT Platform?
MediaDailyNews, Wayne Friedman - Friday, October 30, 2015
Could ESPN offer an over-the-top (OTT) Internet option and have a stro ...
- ESPN Benches 'Grantland'
Publishers Daily, Erik Sass - Friday, October 30, 2015
Pioneering online sports publisher Grantland has been suspended indefinitely by ESPN, t ...
- O2 Wins Rugby World Cup Social Battle, Despite England's Early Exit
Around the Net In MAD London, Sean Hargrave - Friday, October 30, 2015
O2's #weartherose and #makethemgiants activity aimed to generate 5m "acts of support ...
- BT Television Sees Big Lift From Champions League Football
Around the Net In MAD London, Sean Hargrave - Friday, October 30, 2015
BT's TV service has reported its best quarter ever with more th ...
- NEW! Winter Is Coming -- Nike Athletes Celebrate With 'Snow Day'
Out to Launch, Amy Corr - Thursday, October 29, 2015
Winter is coming, and Nike athletes welcome the season with open ar ...
- Google Apologizes For Kansas City Fiber Outage
Around The Net in Daily Online Examiner, Wendy Davis - Thursday, October 29, 2015
Google Fiber will issue credits for two days of service to Kans ...
- Kobe Bryant Invests In Players' Tribune
Publishers Daily, Erik Sass - Wednesday, October 28, 2015
The Players' Tribune, an online publisher with an editorial mission of connecti ...
- NFL's Online Streaming: Thinking Cannibalization? Think Again
TV Watch, Wayne Friedman - Tuesday, October 27, 2015
The NFL would tell you it did pretty well for its fir ...
- Two Top Sports Media Execs Turn To Gaming
Around the Net in Video, P.J. Bednarski - Monday, October 26, 2015
Activision Blizzard Inc., the largest US- based video game creator, is backi ...
- NFL Stream Is One In The Win Column For Yahoo
VidBlog, P.J. Bednarski - Monday, October 26, 2015
The first-ever free live stream of an NFL game Sunday, via Yaho ...
- Olympic-Focused Universal Sports To Close
MediaDailyNews, Wayne Friedman - Thursday, October 22, 2015
Universal Sports, the cable TV sports network, is shutting down, per report ...
- NCAA Bans Ads For Fantasy Leagues In March Madness, TV College Sports
MediaDailyNews, Wayne Friedman - Thursday, October 22, 2015
Don't expect to see daily fantasy sports leagues posting wall-to-wall advertising ...
- Yahoo, For One, Is Pumped For NFL's First Streamed-Only Game
VidBlog, P.J. Bednarski - Friday, October 23, 2015
Yahoo this Sunday becomes the historic live streaming home of the N ...
- Sky Freezes BT Sport Out Of England Rugby Tours Down Under
Around the Net In MAD London, Sean Hargrave - Wednesday, October 21, 2015
England's rugby fans looking for payback after being knocked out of t ...
- The Wilson X Connected Basketball: Managing the Net of Data
Connected Thinking, Chuck Martin - Tuesday, October 20, 2015
Much of the value of objects connected to the Internet is ...
- NEW! Stephen Curry, Jamie Foxx Star In Latest Under Armour Basketball Ad
Out to Launch, Amy Corr - Tuesday, October 20, 2015
Halloween ads. A ton of "Star Wars" memorabilia in Kraft Mac &am ...
- NFL Network's Nudecast
Around the Net in Video, P.J. Bednarski - Monday, October 19, 2015
By mistake, the NFL Network shows a locker room video interview wi ...
- Fantasy Football DraftKings, FanDuel Fail To Link TV To Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2015
It may seem like fantasy football took over the television airwaves ...