- Turner's 'ELEAGUE' Gets 3 Major Sponsors
Television News Daily, Wayne Friedman - Wednesday, May 11, 2016
Turner's TBS has signed up three marketing partners for "ELEAGUE," its eSports/competiti ...
- Mazda Partners With 'USA Today' Sports
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2016
"When considering partnerships, Mazda looks for the best way to fit organical ...
- Gatorade To Lionel Messi: 'Don't Go Down'
Out to Launch, Amy Corr - Wednesday, May 11, 2016
Gatorade launched "Don't Go Down," a global video starring soccer phenom Lion ...
- Rattle Of The Sexes: News From Whistle Sports And StyleHaul
VidBlog, P.J. Bednarski - Wednesday, May 11, 2016
These two streamers know their audience and get down to it ...
- Trump's Anti-Immigrant Rhetoric Used To Promote Upcoming Soccer Tourney
MAD, Steve McClellan - Friday, May 6, 2016
In the spot from Mercado McCann -- promoting a network's coverage ...
- NEW! Hockey Team Turns 'Checking' Into Rink Bingo For Attendees
Out to Launch, Amy Corr - Friday, May 6, 2016
Hockey Club Davos is a professional Swiss Hockey team, that, despite havi ...
- Under Armour Confident It Will Topple Nike
Around the Net In MAD London, Sean Hargrave - Friday, May 6, 2016
Having overtaken Adidas in the North American sportswear market, only Nike n ...
- Tag Heuer Signs Up Claudio Ranieri
Around the Net In MAD London, Sean Hargrave - Friday, May 6, 2016
Tag Heuer is continuing to invest its sports marketing efforts in footba ...
- Ram Truck Preps Derby-Themed Promo
Marketing Daily, Tanya Gazdik - Thursday, May 5, 2016
The brand's multi-tiered sponsorship includes branding on gate crew staff uniforms a ...
- Kentucky Derby Sponsorship Growing
Marketing Daily, Sarah Mahoney - Thursday, May 5, 2016
With horse racing fans counting down to the Kentucky Derby, Kantar Med ...
- Hulu Plans To Woo Local TV Stations
Around the Net in Video, P.J. Bednarski - Thursday, May 5, 2016
Local TV channels will be key for the Hulu live TV servi ...
- ESPN, Vice Team Up, Will ShareContent
Around the Net in Video, P.J. Bednarski - Wednesday, May 4, 2016
ESPN and Vice Media are teaming up to make shows together a ...
- PetSmart Helps Arizona Diamondbacks Go To The Dogs
Marketing Daily, Tanya Gazdik - Tuesday, May 3, 2016
PetSmart, in partnership with the Arizona Diamondbacks, nearly set a new Guinne ...
- NBC Partners With Snapchat To Promote Summer Olympics To Millennials
Mobile Marketing Daily, Gavin O'Malley - Friday, April 29, 2016
Snapchat has scored a partnership with NBC to show highlights from t ...
- Lexus Sponsors Culinary, Cycling Event
Marketing Daily, Tanya Gazdik - Thursday, April 28, 2016
"These are passion points for our customers and this event allows ...
- P&G Celebrates Strong Mothers In Olympic Campaign
Around the Net In MAD London, Sean Hargrave - Thursday, April 28, 2016
Procter & Gamble is honouring the emotional strength involved in motherhood ...
- Hyundai Looks To The Future With Draft Day 2031 Effort
Marketing Daily, Tanya Gazdik - Wednesday, April 27, 2016
The campaign is targeted at NFL fans and their families, specifically tho ...
- Elders Named Group Publisher For Sports Illustrated Group
Publishers Daily, Sara Guaglione - Wednesday, April 27, 2016
Brad Elders has been named group publisher for Time Inc.'s Sports Illustrat ...
- Twitter Wants More Than NFL Connection
Around the Net in Video, P.J. Bednarski - Wednesday, April 27, 2016
Twitter CFO Anthony Noto says Twitter is trying to make deals wi ...
- Association Enlists Celebrity Golf Enthusiasts For Campaign
Marketing Daily, Tanya Gazdik - Tuesday, April 26, 2016
The effort includes a commercial with golf-loving celebrities such as Charles Barkle ...
- Orange Will Turn Attention To Fans In Euro 2016 Sponsorship
Around the Net In MAD London, Sean Hargrave - Tuesday, April 26, 2016
Uefa Euro 2016 will mark the fifth major international football competition ...
- Mountain Dew Enlists NASCAR Stars For Promo
Marketing Daily, Tanya Gazdik - Monday, April 25, 2016
"NASCAR is a great fit for Dew because we each have ...
- MasterCard, MLB Expand Partnership
Marketing Daily, Tanya Gazdik - Sunday, April 24, 2016
"Baseball is a passion for so many and through our partnership wi ...
- Giants, A's Battle It Out On The Airwaves
Around the Net In Brand Marketing, Tanya Gazdik - Friday, April 22, 2016
The Giants and A’s are in the forefront of Major League Baseba ...
- BT Sport Considers YouTube Live Streaming Of Champions League Final
Around the Net In MAD London, Sean Hargrave - Friday, April 22, 2016
BT Sport has revealed that it is considering live streaming the Champio ...
- Land Rover Renews Rolex Kentucky Sponsorship
Marketing Daily, Tanya Gazdik - Wednesday, April 20, 2016
Land Rover North America is returning for the the seventh year ...
- Under Armour Warns Lack Of Female Engagement Is Due to 'Lazy Storytelling'
Around the Net In MAD London, Sean Hargrave - Wednesday, April 20, 2016
Brands need to up their game when it comes to storytelling ...
- NEW! Nike Golf To Rory McIlroy: 'Enjoy The Chase'
Out to Launch, Amy Corr - Tuesday, April 19, 2016
Golf ads for casual players. Kobe Bryant says goodbye. Let's launch! ...
- NEW! Players Will Do 'Anything For Golf' In Golfsmith Ad
Out to Launch, Amy Corr - Friday, April 15, 2016
Finally, a golf ad I can relate to. Golfsmith launched a ...
- NBA Scores Big TV Ad Gains
Television News Daily, Wayne Friedman - Friday, April 15, 2016
National TV advertising revenue for the just-completed 2015-2016 NBA regular season witness ...