- Rubicon Project Teams With Global Publishers To Offer Advertisers Greater Access To Summer Olympics Fans
Real-Time Daily, Tobi Elkin - Wednesday, June 8, 2016
As the drumroll to the 2016 Summer Olympic Games grows louder, Rubic ...
- NFL UK Appoints New Commercial Partnerships VP
Around the Net In MAD London, Sean Hargrave - Tuesday, June 7, 2016
NFL UK has appointed Melissa Brown as vice president of commercial partnershi ...
- Fox, Univision, Soccer And Twitter On The Same Team
Around the Net in Video, P.J. Bednarski - Tuesday, June 7, 2016
Fox and Univision are both delivering short highlight clips to Twitter fr ...
- Jeep Teams With USA Basketball's Paul George
Marketing Daily, Tanya Gazdik - Monday, June 6, 2016
Chrysler Fiat's Jeep division is kicking off its third annual Summer ...
- Danica Patrick Stars In Life Insurance Effort
Marketing Daily, Tanya Gazdik - Monday, June 6, 2016
Race car driver Danica Patrick is sharing her personal story to encoura ...
- Movies, Autos Spend Big For Game One Of NBA Finals
Television News Daily, Wayne Friedman - Friday, June 3, 2016
Strong movie marketing and automotive spending marked the start of the N ...
- NBA Playoffs Keep TNT, ESPN In Top Position
Television News Daily, Wayne Friedman - Saturday, June 4, 2016
TNT averaged 2.8 million prime-time viewers, with ESPN next at 2.1 millio ...
- State Farm, A-B, Gatorade Lead NBA Sponsorship Spend To Record $799M
Around the Net In Brand Marketing, Tanya Gazdik - Friday, June 3, 2016
State Farm this past season moved past Anheuser-Busch as the most acti ...
- 'The Players Tribune' Teams With Tyson Foods For Content Partnership
Publishers Daily, Sara Guaglione - Thursday, June 2, 2016
The Players' Tribune announced a new integrated content partnership with Tyson Food ...
- How WWE Can Effectively Split Brands
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 1, 2016
This is not the first time that the WWE has attempted ...
- NBA Networks Slam Dunk $436 Million In Ad Revenues
Television News Daily, Wayne Friedman - Tuesday, May 31, 2016
NBA's networks TNT, ESPN and ABC all witnessed higher national advertising revenu ...
- See Steph Curry In 360 Degrees. Amazing!
Around the Net in Video, P.J. Bednarski - Tuesday, May 31, 2016
Technology acquired by Intel creates a new kind of replay, one th ...
- Big Papi Surprises Yankees Fans In B-Dubs Video
Marketing Daily, Karlene Lukovitz - Thursday, May 26, 2016
To generate social buzz among the sports lovers who are the restaura ...
- Including Sports In Ratings Totals: It's All TV, Isn't It?
TV Watch, Wayne Friedman - Friday, May 27, 2016
All TV networks want to massage their story this time of yea ...
- 12up Brings Cost Per Engagement To Sports Content
The Daily Blog, Erik Sass - Wednesday, May 25, 2016
A new online sports media company, 12up, is setting out to chan ...
- The One Thing You Probably Don't Know About Kenneth Starr
VidBlog, P.J. Bednarski - Wednesday, May 25, 2016
Here's the answer: Despite some of the things you may have re ...
- Twitter's NFL Deal Hits TV Where It Lives
Around the Net in Video, P.J. Bednarski - Monday, May 23, 2016
Twitter’s deal for Thursday Night Football is significant because it shows ...
- YouTube Rules Out Challenging BT Sport Or Sky On Football Rights
Around the Net In MAD London, Sean Hargrave - Friday, May 20, 2016
A near record number of football fans discarded their TV sets ...
- Aspen Dental Enlists NASCAR Drivers For Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 19, 2016
"Obviously, there's great reach -- NASCAR reaches millions of fans across t ...
- Public Associate Non-Sponsoring Brands As Linked To Euro 16
Around the Net In MAD London, Sean Hargrave - Thursday, May 19, 2016
In a poll of 1,000 UK people with an interest in t ...
- Nike Or Adidas? If You Don't Know Either, Sports Sponsorship Has A Problem
London Blog, Sean Hargrave - Thursday, May 19, 2016
Euro 2016, Nike or Adidas? Bud or Carlsberg? If you don't kno ...
- ESPN's Chances To Make The Big OTT Transition? Better Than You Might Think
TV Watch, Wayne Friedman - Thursday, May 19, 2016
Can the likes of ESPN really make the transition to a stand-alon ...
- New 'NBA Playmakers' Wants UGC To Drive To The Hoop
Around the Net in Video, P.J. Bednarski - Wednesday, May 18, 2016
NBA Playmakers will be a video network aimed at millennials that enabl ...
- PGA Tour May Want To Start Its Own Channel
Around the Net in Video, P.J. Bednarski - Wednesday, May 18, 2016
The PGA Tour can opt out of its media deals with C ...
- USTA Hires LimeGreenMoroch To Boost Multicultural Interest In Tennis
MAD, Steve McClellan - Tuesday, May 17, 2016
The Chicago-based cross-cultural agency was tapped by the organization to develop strategi ...
- Sports, Music, Presidential Politics Generate Strong Impressions
Real-Time Daily, Tobi Elkin - Wednesday, May 18, 2016
Jumping off of key events in pop culture, AppNexus on Wednesday releas ...
- ESPN's Upfront Mantra: Nothing Draws Audiences Like Live Sports
Television News Daily, Adam Buckman - Tuesday, May 17, 2016
The tagline seen repeatedly during the presentation said it all: "ESPN ...
- Sacramento Kings Rebrand Franchise
Marketing Daily, Tanya Gazdik - Thursday, May 12, 2016
"Throughout the development process of the new visual identity, we worked ...
- Honda Preps For IndyCar Season
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2016
Created in partnership with USA Today Network, the 360 "Fastest Seat ...
- Purina Enlists Sports Stars For Video
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2016
The initiative is being promoted via a "robust digital campaign," Amy Kirko ...