- NEW! Russell Westbrook Gives Aspiring Basketball Player Advice In Foot Locker's Holiday Ad
Out to Launch, Amy Corr - Tuesday, December 8, 2015
Emotional Christmas ads. Ignite something. Let's launch! ...
- Powerade Launches 'Churn,' Inspirational Ad About NFL Player's Rough Upbringing
Out to Launch, Amy Corr - Wednesday, December 9, 2015
Powerade launched a gritty, true-story ad as part of its "Just ...
- Yahoo's Switcharoo
SearchBlog, Laurie Sullivan - Wednesday, December 9, 2015
It's difficult to imagine another company assuming Yahoo's Web businesses. On Wednesd ...
- Kellogg's To Sponsor Team GB For Rio
Around the Net In MAD London, Sean Hargrave - Tuesday, December 8, 2015
The deal gives the breakfast and snacks giant the right to ha ...
- Dos Equis, ESPN Connect With College Football Deal
Marketing Daily, Tanya Gazdik - Monday, December 7, 2015
The sponsorship deal further establishes Dos Equis' standing in sports, says Nu ...
- StreamingBowl 2015: Pittsburgh, Green Bay Watch Most Digital Sports
Real-Time Daily, Felicia Greiff - Friday, December 4, 2015
Ooyala's newest study set out to find which cities watch the digit ...
- No NFL Team For L.A.? No Problem, For TV Or Otherwise
TV Watch, Wayne Friedman - Monday, December 7, 2015
For over a decade, the NFL has had little problem growing ...
- Sports Illustrated Play Continues To Expand With US Lacrosse Partnership
Publishers Daily, Sara Guaglione - Wednesday, December 2, 2015
Sports Illustrated Play, a new Time Inc. business devoted to youth a ...
- Maybe REI Had The Right Idea To Close Physical Stores On Black Friday
SearchBlog, Laurie Sullivan - Thursday, December 3, 2015
REI held to its promise of keeping retail stores closed on Thanksgivi ...
- Halfords Seeks To Reconnect With Cyclists Through 'For Life's Journeys' Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, December 2, 2015
Halfords' marketing activity will now run under the tagline 'For Life's Journeys ...
- JWT New York Grows Its Puma Business
MAD, Steve McClellan - Tuesday, December 1, 2015
The WPP agency has been appointed lead creative agency for Puma subsidia ...
- NFL Propels NBC, CBS
MediaDailyNews, Wayne Friedman - Tuesday, December 1, 2015
Helped by some big NFL programming, NBC and CBS have kept viewersh ...
- EA Sports Launches NBA Live Mobile Companion App
Out to Launch, Amy Corr - Wednesday, December 2, 2015
Random App of the week:EA Sports launched an NBA Live Mobi ...
- Whistle Sports To Provide Content for 26 Dailymotion Channels
Around the Net in Video, P.J. Bednarski - Monday, November 30, 2015
Under the Dailymotion deal, Whistle Sports will work with over 20 creato ...
- Emirates Signs ATP World Tour Tennis Sponsorship - Its Biggest To Date
Around the Net In MAD London, Sean Hargrave - Tuesday, November 24, 2015
Emirates has agreed to the "biggest sponsorship deal" in the history ...
- Labatt Supports USA Sled Hockey
Marketing Daily, Tanya Gazdik - Monday, November 23, 2015
Labatt is supporting USA Sled Hockey with two commercials featuring sportscaster Jo ...
- Whistle Sports: Video Platform For A Younger Playground
VidBlog, P.J. Bednarski - Monday, November 23, 2015
In less than two years, Whistle Sports has gone from two milli ...
- Sky Freed From Selling Channels At Wholesale Rates To Rivals
Around the Net In MAD London, Sean Hargrave - Friday, November 20, 2015
Ofcom has scrapped rules forcing Sky to offer its flagship sports channe ...
- Networks Could Be Impacted By Fantasy Sports Ad Slowdown
MediaDailyNews, Wayne Friedman - Wednesday, November 18, 2015
A possible TV advertising slowdown from upstart fantasy sports companies could ha ...
- Potential Headache: No More Pharma Ads In TV Land?
TV Watch, Wayne Friedman - Thursday, November 19, 2015
What will networks do if two extremely lucrative ad categories - pharmaceutica ...
- Yahoo Eyed In Investigation Into Fantasy Sport Sites
Around The Net in Daily Online Examiner, Gavin O'Malley - Wednesday, November 18, 2015
Yahoo has reportedly been subpoenaed by the New York State attorney gener ...
- Manchester United Set To Be Highest-Grossing Football Club Ever
Around the Net In MAD London, Sean Hargrave - Wednesday, November 18, 2015
A record-breaking sponsorship deal with Adidas has made a significant financial impa ...
- BBC Sport And Red Button Services Face Cutbacks
Around the Net In MAD London, Sean Hargrave - Wednesday, November 18, 2015
Spending on athletics and minority sports is to be cut by t ...
- Lidl Sponsors English, Welsh And Scottish Football Associations
Around the Net In MAD London, Sean Hargrave - Wednesday, November 18, 2015
In its latest growth move, Lidl has been announced as the le ...
- NFL Reportedly Meets With Yahoo To Mull More Games
Around the Net in Video, P.J. Bednarski - Wednesday, November 18, 2015
NFL Commissioner Roger Goodell met with Yahoo execs to talk about ...
- Hockey Player Performs Trick Shots To Promote Hockey Stick
Out to Launch, Amy Corr - Wednesday, November 18, 2015
My first thought was "How'd he do that?" Chicago Blackhawks player Jonath ...
- NY Attorney General Broadens Online Gambling Probe, Subpoenas Yahoo
PolicyBlog, Wendy Davis - Wednesday, November 18, 2015
New York Attorney General Eric Schneiderman's crusade against daily fantasy sports site ...
- Hyundai Back In Big Way For 50th Super Bowl
Marketing Daily, Karl Greenberg - Thursday, November 12, 2015
The automaker also has the big voice, as it will run abo ...
- Bonnier Motorcycle Division Launches Marketing Agency For Power Sports Advertisers
Publishers Daily, Sara Guaglione - Thursday, November 12, 2015
Bonnier Motorcycle Group has started a new in-house marketing agency for pow ...
- Ruminations On The Jumbotron's Past And Future
Around the Net in Video, P.J. Bednarski - Thursday, November 12, 2015
"It could be argued that the Jumbotrons were the original 'second scree ...