The video, which shows the car leading the parade laps at Barber Motorsports Park during the recent Honda Indy Grand Prix of Alabama, is part of the automaker’s Fastest Seat in Sports program and was created in partnership with USA Today Network.

The video launched May 11 on Honda’s Facebook and YouTube channels, USA Today online and the VR Stories by USA Today app.

The campaign also includes print running in USA Today and digital display placements. A Honda IndyCar TV spot released in 2015, “Finish Line,” started running on network and cable at the beginning of the season in March and will run through September.

The promotion also features a sweepstakes for fans to enter to win a ride at www.racewithhonda.com. Honda is teaming up with Keith Urban, who will take a ride in the custom-built, two-seat Indy car with Mario Andretti at the Indy 500 on May 29.

Throughout the 2016 IndyCar season, several social influencers are scheduled to take two-seat rides at four races and post the videos to their social channels. Influencer Cody Johns posted a video at the Long Beach Grand Prix, Marcus Johns is scheduled to take a two-seat ride at the Indy 500, Nigel Sylvester in Detroit at The Raceway at Belle Isle Park and an additional influencer at the Honda Indy 200 at Mid-Ohio.

Fans can also view racers such as Graham Rahal, Ryan Hunter-Reay and James Hinchcliffe as well as their teams in a series of “Team Behind the Dream” social videos that launched May 11.

USA Today created the 360-degree video. RPA created the "Team Behind the Dream" social videos, the site and the rest of the campaign.