• by Tanya Gazdik , 9 hours ago

Tens of thousands of Subaru of America customers participated in a national customer appreciation giving program last year. 

Subaru customers redeemed 141,184 social impact Gifts for Good, each directly benefiting a nonprofit organization or social enterprise that supports people in need, animals, or the environment.  The program is a key feature of Subaru’s Love-Encore vehicle delivery experience.

The milestone marks a successful first year of transforming customer gratitude into tangible, measurable impact for people, communities, and the planet, according to the automaker. 

The program launched on March 1, 2025, as part of the complementary follow-up delivery experience, which invites new customers back to the retailer 14 to 45 days after purchase to meet with a dedicated expert who can answer any questions they have about their new Subaru. 

As Gifts for Good’s largest corporate partner, Subaru offered gifts that allowed customers to either choose a mission-aligned product or direct the gift’s value to charity. 

Subaru customer gift selections supported mission-driven partners, including Best Friends Animal Society (animal welfare), Kids In Need Foundation (school supplies), and Comfort Cases (supporting children entering foster care).

The impact included 54,213 rides to treatment for cancer patients, 594,188 hours (about 68 years) of care for rescue animals across America, 13,669 U.S. students in need supplied with a year of school supplies, and 8,806 blankets provided to American children entering foster care.

Many of the physical gifts for the Subaru program are picked and packed in partnership with Goodwill Southern California, supporting job creation and workforce training for individuals facing barriers to employment.

To ensure every eligible customer can participate, Gifts for Good collaborated with Subaru’s IT team to develop a secure VIN (Vehicle Identification Number)-based eligibility validation method at the retailer upon completion of the Love-Encore visit, enabling participation even for customers without email addresses or internet access.