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Public Associate Non-Sponsoring Brands As Linked To Euro 16

  • Campaign, Thursday, May 19, 2016 8:05 AM

In a poll of 1,000 UK people with an interest in the tournament, marketing tech firm RadiumOne found that six of the top ten most associated brands were not sponsors. The list is topped by sponsors Coca-Cola, which 12% of those polled linked to the competition, and Adidas, on 10% - but Nike is only just behind on 9%, despite having no commercial connection.

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