- NFL Reportedly Meets With Yahoo To Mull More Games
Around the Net in Video, P.J. Bednarski - Wednesday, November 18, 2015
NFL Commissioner Roger Goodell met with Yahoo execs to talk about ...
- Hockey Player Performs Trick Shots To Promote Hockey Stick
Out to Launch, Amy Corr - Wednesday, November 18, 2015
My first thought was "How'd he do that?" Chicago Blackhawks player Jonath ...
- NY Attorney General Broadens Online Gambling Probe, Subpoenas Yahoo
PolicyBlog, Wendy Davis - Wednesday, November 18, 2015
New York Attorney General Eric Schneiderman's crusade against daily fantasy sports site ...
- Hyundai Back In Big Way For 50th Super Bowl
Marketing Daily, Karl Greenberg - Thursday, November 12, 2015
The automaker also has the big voice, as it will run abo ...
- Bonnier Motorcycle Division Launches Marketing Agency For Power Sports Advertisers
Publishers Daily, Sara Guaglione - Thursday, November 12, 2015
Bonnier Motorcycle Group has started a new in-house marketing agency for pow ...
- Ruminations On The Jumbotron's Past And Future
Around the Net in Video, P.J. Bednarski - Thursday, November 12, 2015
"It could be argued that the Jumbotrons were the original 'second scree ...
- New York State Deems Daily Fantasy Sports Gambling Illegal
MediaDailyNews, Wayne Friedman - Wednesday, November 11, 2015
Big TV marketers DraftKings and FanDuel -- daily fantasy sports operations ...
- Sports, Live Events Boost Q3 TV Ad Sales
MediaDailyNews, Wayne Friedman - Wednesday, November 11, 2015
Sports and live event TV is contributing to a slight increase ...
- Rugby World Cup Helps Boost ITV Profits
Around the Net In MAD London, Sean Hargrave - Tuesday, November 10, 2015
ITV saw ad revenues surge 8% in the third quarter as viewe ...
- Former CBS Digital Exec Vilade Joins Multiplatform Network One World Sports
MediaDailyNews, P.J. Bednarski - Monday, November 9, 2015
One World Sports, an outlet for pro sports that are more popul ...
- Optimedia Holes Bridgestone Golf
MediaDailyNews, Joe Mandese - Monday, November 9, 2015
Publicis' Optimedia unit has been named agency of record for media strateg ...
- Student-Athletes Leverage Power Of TV Revenue For Social Justice
TV Watch, Wayne Friedman - Tuesday, November 10, 2015
If you want to effect change at a university, threaten its revenu ...
- StubHub Loses Antitrust Lawsuit Against Ticketmaster And Warriors
Around The Net in Daily Online Examiner, Wendy Davis - Monday, November 9, 2015
A judge has thrown out StubHub's antitrust lawsuit against Ticketmaster and t ...
- NEW! Gatorade Celebrates 50 Years With Look To Future Products
Out to Launch, Amy Corr - Thursday, November 5, 2015
To celebrate its first 50 years, Gatorade looks to the future ...
- Adidas Won The Rugby World Cup Without Even Sponsoring It, Claims Leo Burnett
Around the Net In MAD London, Sean Hargrave - Wednesday, November 4, 2015
Throughout the Rugby World Cup we have ranked advertisers, and now it ...
- How A Pint And A Coin Stopped A Non-Sponsor From Winning The Rugby World Cup
London Blog, Sean Hargrave - Wednesday, November 4, 2015
One agency has announced non-sponsor Adidas as the tournament winner -- ...
- Redskins Player Sues FanDuel
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, November 3, 2015
Washington Redskins receiver Pierre Garcon has sued fantasy sports site FanDuel f ...
- Synergy, Engine Group's Sports Marketing Shop, Expands To U.S.
MAD, Steve McClellan - Monday, November 2, 2015
The firm has set up shop in New York and will ...
- Mastercard Named Most Effective Rugby World Cup Sponsor
Around the Net In MAD London, Sean Hargrave - Monday, November 2, 2015
As the Rugby World Cup draws to a close, Mastercard has be ...
- WWE Gains For Digital TV Net, Sharply Higher Revs
MediaDailyNews, Wayne Friedman - Friday, October 30, 2015
WWE (World Wrestling Entertainment) says it has made a significant improvement ...
- Will ESPN Opt For An OTT Platform?
MediaDailyNews, Wayne Friedman - Friday, October 30, 2015
Could ESPN offer an over-the-top (OTT) Internet option and have a stro ...
- ESPN Benches 'Grantland'
Publishers Daily, Erik Sass - Friday, October 30, 2015
Pioneering online sports publisher Grantland has been suspended indefinitely by ESPN, t ...
- O2 Wins Rugby World Cup Social Battle, Despite England's Early Exit
Around the Net In MAD London, Sean Hargrave - Friday, October 30, 2015
O2's #weartherose and #makethemgiants activity aimed to generate 5m "acts of support ...
- BT Television Sees Big Lift From Champions League Football
Around the Net In MAD London, Sean Hargrave - Friday, October 30, 2015
BT's TV service has reported its best quarter ever with more th ...
- NEW! Winter Is Coming -- Nike Athletes Celebrate With 'Snow Day'
Out to Launch, Amy Corr - Thursday, October 29, 2015
Winter is coming, and Nike athletes welcome the season with open ar ...
- Google Apologizes For Kansas City Fiber Outage
Around The Net in Daily Online Examiner, Wendy Davis - Thursday, October 29, 2015
Google Fiber will issue credits for two days of service to Kans ...
- Kobe Bryant Invests In Players' Tribune
Publishers Daily, Erik Sass - Wednesday, October 28, 2015
The Players' Tribune, an online publisher with an editorial mission of connecti ...
- NFL's Online Streaming: Thinking Cannibalization? Think Again
TV Watch, Wayne Friedman - Tuesday, October 27, 2015
The NFL would tell you it did pretty well for its fir ...
- Two Top Sports Media Execs Turn To Gaming
Around the Net in Video, P.J. Bednarski - Monday, October 26, 2015
Activision Blizzard Inc., the largest US- based video game creator, is backi ...
- NFL Stream Is One In The Win Column For Yahoo
VidBlog, P.J. Bednarski - Monday, October 26, 2015
The first-ever free live stream of an NFL game Sunday, via Yaho ...