The best athletes never lose the love of the game, which
serves as the theme of Gatorade's Olympic marketing campaign, "Never Lose The Love." The company pays tribute to its brand athletes Usain Bolt, Serena Williams and April Ross. The first of four videos
highlights each athlete as a mini-version of themselves pushes them through hard drills and workouts. "Young At Heart" plays throughout the ad, which concludes with each adult athlete taking center
stage at their respective sport. The next three videos are mini-profiles of each athlete and how the help received in their young impacted their game and instilled a want to give back to others. Watch the videos here
. Gatorade is also giving back with an online contest
that relies on votes from everyone to help Gatorade select youth sports organizations that will receive donations. TWBA\Chiat\Day
created the campaign.