Gatorade To Lionel Messi: 'Don't Go Down'

by Amy Corr @MediaPostOTL, May 11, 2016

Gatorade launched "Don't Go Down," a global video starring soccer phenom Lionel Messi. The video highlights the way Messi plays ball, which is his refusal to give in when the going gets tough.
The commercial features footage from Messi's youth career at FC Barcelona's La Masia to accomplishments achieved when playing for his first professional team.

"When life kicks you and tries to tackle you, don't go down... Life has more in store for you, if you just stay up," closes the ad, seen here, and created by TBWA\Chiat\Day LA.

ad campaign, creative, soccer, sports, tv

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