- With Myriad Partnerships, Mazda Is Always On
Marketing Daily, Karl Greenberg - Wednesday, October 29, 2014
Mazda is not spending lots more money than it did last yea ...
- Networks Push Live Sports, 'Football' Scores For CBS
MediaDailyNews, Wayne Friedman - Wednesday, October 29, 2014
Although much has been made of TV networks amping up their li ...
- Kia Touts Luxury K900 With New NBA Deal
Marketing Daily, Karl Greenberg - Tuesday, October 28, 2014
Its first move to align luxury with hoops was to tap Clevela ...
- Little-known Smartphone ZTE Hopes To Become Very Known With Knicks Deal
Marketing Daily, Karl Greenberg - Monday, October 27, 2014
The deal -- designed to boost the company's profile while aligning ...
- Is Rugby The New Soccer For U.S. Fans, Marketers?
Marketing: Sports, Barry Janoff - Tuesday, October 28, 2014
On TV, "Orange is the New Black." In the U.S., rugby m ...
- CBC Cuts Staff, Faces Scandal
MediaDailyNews, Erik Sass - Monday, October 27, 2014
The media upheaval north of the border continues with the news th ...
- The 2 Worlds of Beacons
MobileShopTalk, Chuck Martin - Monday, October 27, 2014
So many beacons, so little time. It seems that almost every d ...
- CineSport Will Curate, Distribute Sports Content For Anthem Media's Fight, Fantasy Properties
Online Video Daily, P.J. Bednarski - Monday, October 27, 2014
The arrangement lets CineSport provide exposure of material from the Anthem sit ...
- Poland Spring Runs Video Campaign for NYC Marathon
Marketing Daily, Karlene Lukovitz - Thursday, October 23, 2014
The brand's marketing program includes a Yankees sponsorship, and an ongoing relationsh ...
- AutoTrader Inks 360-degree Extension With NBA
Marketing Daily, Karl Greenberg - Tuesday, October 21, 2014
Jessica Stafford, VP of consumer marketing for Cox Automotive, owner of AutoTrade ...
- Americans Sick Of Gossip, Sports In News Coverage, Want More Substance
MediaDailyNews, Erik Sass - Tuesday, October 21, 2014
If you think some topics receive way too much attention in ne ...
- Are Wearables Becoming The Not-So-Secret Weapon In Sports Performance?
Marketing: Sports, Jim Yang - Tuesday, October 21, 2014
There's no denying that wearable technologies and fitness go hand in glov ...
- Talk Nerdy To Me
Marketing Daily, Erik Muendel - Friday, October 17, 2014
How metrics and analytics dominated this week's Sports Marketing Symposium. ...
- Heineken Signs Long-Term Soccer Pact
Marketing Daily, Tanya Gazdik - Thursday, October 16, 2014
"Heineken is dedicated to engaging fans with unique experiences in a w ...
- Kia Taps LeBron James As Luxury Ambassador
Marketing Daily, Karl Greenberg - Thursday, October 16, 2014
Kia isn't the first brand that springs to mind as needing ...
- Burger King's Hirschhorn Talks Media Strategy At Sports Marketing Symposium
Marketing Daily, Karl Greenberg - Tuesday, October 14, 2014
Eric Hirschhorn, CMO of Burger King, said the learning curve has be ...
- Heineken Sponsors Major League Soccer
MediaDailyNews, Erik Sass - Tuesday, October 14, 2014
As with so many spectator sports, soccer and beer just seem ...
- Fans Connect With Other Fans And Brands On Social
Marketing Daily, Karl Greenberg - Monday, October 13, 2014
On a sports-related basis (versus the average fan) NCAA football fans a ...
- From The 'Me' Generation To The 'Pay Attention to Me' Generation
Marketing: Sports, Jon Last - Tuesday, October 14, 2014
Last month in this space, I spoke to a need for spor ...
- The 'Value' of A TV Image May Not Be Cash
TV Watch, Wayne Friedman - Tuesday, October 14, 2014
Some former NFL players want compensation from the league for using vid ...
- Pirates Cost Sports Leagues Millions With Illegal Online Telecasts
Around the Net in Video, P.J. Bednarski - Monday, October 13, 2014
Every major sport is being picked off by online pirates around t ...
- Timex Asks Runners: Who Needs A Cell Phone?
Marketing Daily, Sarah Mahoney - Thursday, October 9, 2014
Called the Timex One Relay, the 22-day event will include more th ...
- HP 'Bends The Rules' By Sponsoring Pro Surfer Ian Walsh
MAD, Larissa Faw - Tuesday, October 7, 2014
The computer maker will use the sponsorship to promote its x360 Pavili ...
- Sports Media Rights Hit Nearly $15B In 2014
MediaDailyNews, Wayne Friedman - Tuesday, October 7, 2014
North American sports business media right revenues will continue to soar ...
- How The NHL Is Finding Tough Love
Marketing: Sports, John Rowady - Tuesday, October 7, 2014
With the NFL in full swing and post-season baseball heating up, consid ...
- ESPN, TNT Renew NBA Deals, ABC Exclusive Home Of NBA Finals
MediaDailyNews, Wayne Friedman - Monday, October 6, 2014
Live TV sports content continues to sharply climb in price as ES ...
- ESPN Radio, NBA Sign Deal
MediaDailyNews, Erik Sass - Monday, October 6, 2014
ESPN Audio has signed a nine-year agreement with the National Basketball Associatio ...
- Social Media Discourages Girls from Playing Sports
The Social Graf, Erik Sass - Tuesday, October 7, 2014
Body image issues associated with social media discourage adolescent girls from engagi ...
- NBA Letting ESPN Live Stream Games To Non-Cable Customers
Around the Net In Media, Gavin O'Malley - Monday, October 6, 2014
As part of a major media rights deals just reached by t ...
- Bose Bans Beats From The NFL Field
MoBlog, Steve Smith - Monday, October 6, 2014
The NFL may have some trouble figuring out how to address domest ...