- Adidas Unveils Superstar Shoe Campaign with David Beckham, Rita Ora And Pharrell
Around the Net In MAD London, Sean Hargrave - Monday, January 12, 2015
Adidas has unveiled a contrarian campaign for its 'Superstar' shoe, with bra ...
- Anyone Got a Clue What Adidas' Latest Campaign Is About?
London Blog, Sean Hargrave - Monday, January 12, 2015
Adidas' latest campaign for its Superstar shoes sums up Friday's "MAD Londo ...
- Cowboys Winning The Social Media Game
The Social Graf, Erik Sass - Friday, January 9, 2015
The Dallas Cowboys are indeed "America's Team," judging by their huge succe ...
- WPP Takes Lead Role In $250 Million Syndicate Behind Newly Formed Bruin Sports Capital
MAD, Steve McClellan - Tuesday, January 6, 2015
It's the holding company's latest and biggest bet to date that spor ...
- FA Still Seeking FA Cup Sponsor
Around the Net In MAD London, Sean Hargrave - Tuesday, January 6, 2015
Although the third round of the FA Cup kicked off at t ...
- Heineken Using Rugby World Cup For Loyalty Above Awareness
Around the Net In MAD London, Sean Hargrave - Tuesday, January 6, 2015
Heineken is prioritising brand loyalty, not awareness, for its sponsorship of t ...
- The College Football Pay-off
Marketing: Sports, John Rowady - Tuesday, January 6, 2015
It is safe to say college football fans have entered 2015 mo ...
- Cable Best: College Football Playoffs Score 28M Viewers
MediaDailyNews, Wayne Friedman - Monday, January 5, 2015
The new college football playoffs and an opening NFL wild card ga ...
- "No Means No" Chant Oregon Players, Mocking Winston, In Video
Around the Net in Video, P.J. Bednarski - Friday, January 2, 2015
After Oregon demolished Florida State in the Rose Bowl, a few Oreg ...
- WatchESPN Goes Down During Big Rose Bowl Game
Around the Net in Video, P.J. Bednarski - Friday, January 2, 2015
ESPN's telecast of the Rose Bowl was a no show online f ...
- Under Armour Signs Andy Murray In $23 Million Deal
Marketing Daily, Sarah Mahoney - Tuesday, December 30, 2014
The addition of Murray, the No. 1 tennis player in the U. ...
- NEW! Gatorade Turns 50
Out to Launch, Amy Corr - Wednesday, December 31, 2014
Los Cabos rebuilds following devastating hurricane. Ears get exercise in Sony Cana ...
- Ford Launches Biggest Ever Truck Campaign For 2015 F-150
Marketing Daily, Karl Greenberg - Tuesday, December 30, 2014
The effort, including a comprehensive media buy on Fox news and sport ...
- The NFL In 2025: Behemoth Or Niche Sport?
Marketing: Sports, Gordon Plutsky - Tuesday, December 30, 2014
Mark Cuban caused a stir last March declaring the NFL would implo ...
- Led By Jordan, Pricey Basketball Sneaks Fly Off Shelves
Marketing Daily, Sarah Mahoney - Sunday, December 28, 2014
Propelled by the introduction of the Air Jordan 11 "Legend Blue," wi ...
- NFL Clips Come To Facebook, Sponsored By Verizon
Around the Net in Video, P.J. Bednarski - Wednesday, December 24, 2014
Don't be surprised if you see NFL highlight videos--on Facebook. The leag ...
- L.A. Marathon Looking To Lace Up Brand Partners For '15
Marketing Daily, Karl Greenberg - Tuesday, December 23, 2014
The race organization hired Mark Scoggins this year as VP of busine ...
- Should The U.S. Spend Gold To Get The Gold?
Marketing: Sports, Barry Janoff - Tuesday, December 23, 2014
As we prepare to welcome in 2015, some people already are prepari ...
- Subway Ads React To Liverpool FC Substitutions
Around the Net In MAD London, Sean Hargrave - Friday, December 19, 2014
Subway is stepping up its sponsorship activity at Liverpool FC, with n ...
- Cleveland Cavs Install Social Media Displays
The Social Graf, Erik Sass - Friday, December 19, 2014
Whether you're watching at home or at the arena, spectator sports a ...
- Coca-Cola Signs Up As Rugby World Cup 2015 Sponsor
Around the Net In MAD London, Sean Hargrave - Thursday, December 18, 2014
Coca-Cola has signed up as official sponsor of the 2015 Rugby Wor ...
- BT Adds SkySports 1 and 2 To YouView
Around the Net In MAD London, Sean Hargrave - Wednesday, December 17, 2014
BT has bolstered its YouView sport offering by adding both Sky Spor ...
- The Reality Behind Daily Fantasy Sports
Marketing: Sports, Jim Yang - Tuesday, December 16, 2014
It's an imaginary game that requires real-world skills. The game is Fanta ...
- Premier League To Introduce Friday Night Games For TV
Around the Net In MAD London, Sean Hargrave - Monday, December 15, 2014
The Premier League is to introduce regular Friday night live matches a ...
- Why Social Video Is The Real Winner Of Massive TV Sports Deals
Video Insider, Jack Hanlon - Monday, December 15, 2014
In October, ESPN, TNT and the NBA announced a nine-year deal wor ...
- Vizio Aims To Hack The Fiesta
Marketing Daily, Aaron Baar - Tuesday, December 9, 2014
Under the banner of "This Is How We Fiesta," Vizio is offeri ...
- Sponsors Sign On For Special Olympics World Games In Los Angeles
Marketing Daily, Karl Greenberg - Monday, December 8, 2014
The event will bring 7,000 athletes and 3,000 coaches from 170 countri ...
- Requiem For A 'Light Weight'
Marketing: Sports, Jon Last - Tuesday, December 9, 2014
I'm too young to remember the movie "Requiem for a Heavyweight," b ...
- Fallon To Help Big Ten Network Boost Its National Profile
MAD, Larissa Faw - Friday, December 5, 2014
BTN wants be recognized as a national network by both diehard fa ...
- Snickers Returning To The Super Bowl
Marketing Daily, Karlene Lukovitz - Friday, December 5, 2014
The new 30-second spot will continue the brand's "You're Not You Wh ...