- Marketing of video soccer games: Not always coming from soccer talent.
Show Daily, Wayne Friedman - Monday, November 17, 2014
Soccer video game sales can surprised many -- including executives. Speaking ...
- Marketing with Soccer: Unique deals... and fashion
Show Daily, Wayne Friedman - Monday, November 17, 2014
Marketers not only learned a lot in the recent World Cup ...
- Time-Shifting Shifts The Definition Of The Sports Fan
Show Daily, Gavin O'Malley - Monday, November 17, 2014
Time-shifting technology is fundamentally changing what it means to be a spor ...
- Find Your Soccer Marketing Target: Soccer Moms, for example.
Show Daily, Wayne Friedman - Monday, November 17, 2014
It’s not just about partnering with big soccer teams or big med ...
- Athletes & Social Media: First Get Some Zzs
Show Daily, Wayne Friedman - Monday, November 17, 2014
Sleep on it. That is the recommendation of Darren Marshall, vp ...
- Surviving Star Endorsements In The Age Of Twitter
Show Daily, Gavin O'Malley - Monday, November 17, 2014
Hitching your brand to a sports star has never been a bigg ...
- Soccer: About the ball.. and the fan
Show Daily, Wayne Friedman - Monday, November 17, 2014
Not many sports focus on their specific "ball" their athletes compete wit ...
- Super Bowl Worries? Other TV Issues To Worry About
TV Watch, Wayne Friedman - Friday, November 14, 2014
Is someone really worried about NBC and the Super Bowl? Not su ...
- Second Screen? No. Let's Talk Companions ...
Marketing: Sports, Angus McNab - Thursday, November 13, 2014
Anyone working in sports would say that they are fortunate to ...
- Rugby Organisers Block World Cup Ambushers With Outdoor 'Lock Out'
Around the Net In MAD London, Sean Hargrave - Tuesday, November 11, 2014
Rugby World Cup (RWC) organisers have snapped up all the outdoor spa ...
- Social Is Where Ambush Marketers Lurk Today, Not Outdoor, Rugby World Cup Organisers Will Discover
London Blog, Sean Hargrave - Tuesday, November 11, 2014
The Rugby World Cup organisers had little choice other than to blo ...
- 'Chevy Guy's 15 Minutes of Fame Should Teach Us Some 'Stuff' About Good Sports Marketing
Marketing: Sports, Jon Last - Tuesday, November 11, 2014
Quick quiz, sports marketers ... in the two weeks that have n ...
- Chase Goes D-League With MSG, Westchester Knicks Partnership
Marketing Daily, Karl Greenberg - Friday, November 7, 2014
Chase gets its logo on Westchester Knicks properties and home venue, t ...
- Go Pro
Marketing: Entertainment, Alison Hill - Monday, November 10, 2014
How to put an athlete into play for your brand. ...
- BT Finally Wins Right To Broadcast Sky Sports 1 And 2
Around the Net In MAD London, Sean Hargrave - Thursday, November 6, 2014
BSkyB will have to loosen its grip on the much treasured righ ...
- Emirates Airlines Pulls Out Of Fifa World Cup Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, November 5, 2014
Emirates Airlines has opted not to renew its lucrative sponsorship deal wi ...
- Speedo Launches App For Swimmers
Out to Launch, Amy Corr - Wednesday, November 5, 2014
Random iPhone App of the week:Speedo has launched a fitness a ...
- Adapt Or Die
Marketing: Sports, John Rowady - Tuesday, November 4, 2014
In the business world, if you don't change faster than the pa ...
- Sunday Sports Scores For Nets
MediaDailyNews, Wayne Friedman - Monday, November 3, 2014
With the World Series out of the way, two networks showed improv ...
- NEW! Even Librarian Steve Nash Can 'Have An MVP Day'
Out to Launch, Amy Corr - Monday, November 3, 2014
TopLine Game Labs has tapped Steve Nash as spokesman for its short-durati ...
- Why The World Cup Stream Didn't Freeze (Too Much)
Around the Net in Video, P.J. Bednarski - Monday, November 3, 2014
Michelle Munson, co-founder, president and CEO of Aspera, explained at a SMP ...
- UPMC'S Sports Medicine Concussion Program Launches National Campaign
Marketing Daily, Karl Greenberg - Friday, October 31, 2014
The digital component at ReThinkConcussions.com delves into concussion issues, symptoms, risks a ...
- TAG Heuer Continues 'Pressure' Campaign In Times Square
MediaDailyNews, Fern Siegel - Saturday, November 1, 2014
Building on the original creative, Tag Heuer is debuting a billboard ...
- WWE Network Slammed For Weak Growth
MediaDailyNews, Wayne Friedman - Friday, October 31, 2014
Launching a new premium video platform can turn out to be o ...
- Telemundo Gets Spanish-Language Rights To World Cup
MediaDailyNews, Erik Sass - Friday, October 31, 2014
Telemundo is officially taking over the U.S. Spanish-language broadcast rights to FI ...
- Today's News Is All About 'Technology And Stuff'
Marketing Daily - Top of the News, Thom Forbes - Friday, October 31, 2014
No, we're not talking about Apple or Amazon or Big Data ...
- World Series Performance Hits Home Run In Final Game
MediaDailyNews, Wayne Friedman - Thursday, October 30, 2014
Suffering through the first six games of historically low-rated World Series gam ...
- Sky Invests In American Sports YouTube Channel
Around the Net In MAD London, Sean Hargrave - Thursday, October 30, 2014
BSkyB has invested $7m (GBP4.3m) in Whistle Sports, an American start-up th ...
- Sainsbury's Substitute Beckham For Daniel Sturridge
Around the Net In MAD London, Sean Hargrave - Thursday, October 30, 2014
Sainsbury's will replace David Beckham as brand ambassador for its Active Ki ...
- Upon LeBron's Return Tonight, Nike's Emotional Ad For Cleveland
Around the Net in Video, P.J. Bednarski - Thursday, October 30, 2014
For LeBron James' pre-game huddle pep talk, it turns out he's rallyi ...