- Fallon To Help Big Ten Network Boost Its National Profile
MAD, Larissa Faw - Friday, December 5, 2014
BTN wants be recognized as a national network by both diehard fa ...
- Snickers Returning To The Super Bowl
Marketing Daily, Karlene Lukovitz - Friday, December 5, 2014
The new 30-second spot will continue the brand's "You're Not You Wh ...
- NEW! Emmitt Smith Signs Fan Tweets For XFINITY Sports' #SignMyTweet
Out to Launch, Amy Corr - Friday, December 5, 2014
Given the digital age that we live in, things like autograph signin ...
- Sky Sells Gambling Division
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Sky has sold a controlling stake in its gambling Web site S ...
- Coca-Cola Appoints WPP Agency To Handle Euro 2016 Comms
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Coca-Cola has appointed a group of WPP agencies to handle its communicatio ...
- Quitting FIFA Just Got Easier With UEFA's Nations League
London Blog, Sean Hargrave - Friday, December 5, 2014
If brands are looking to ditch FIFA, then UEFA has just giv ...
- Is FIFA Damaged Goods For Sponsors Of The Beautiful Game?
Marketing: Sports, Maarten Albarda - Friday, December 5, 2014
It has been an ugly year for sports governing bodies. ...
- Baylor's PR Push For Football Playoffs: No Amateur Effort
TV Watch, Wayne Friedman - Thursday, December 4, 2014
Nothing conveys "the honorable pursuit of excellence in college athletics" more th ...
- Digital Subscriber Increases Offset Print Decline At 'The Times' And 'The Sunday Times'
Around the Net In MAD London, Sean Hargrave - Wednesday, December 3, 2014
The publisher of "The Times" and "The Sunday Times" made an operati ...
- Nissan Returning To Super Bowl
Marketing Daily, Karl Greenberg - Tuesday, December 2, 2014
The bigger picture is Nissan's "Big Moments" strategy of buying into maj ...
- Legalized Sports Gambling? A Sure Bet
Marketing: Sports, John Rowady - Tuesday, December 2, 2014
Last month, NBA Commissioner Adam Silver added a new job title ...
- Team Sky Looks To Measure 'Dark Social' Influence
Around the Net In MAD London, Sean Hargrave - Wednesday, November 26, 2014
Team Sky is starting to put a commercial value on those potenti ...
- Sony Will Not Renew FIFA Sponsorship
Around the Net In MAD London, Sean Hargrave - Wednesday, November 26, 2014
Sony has announced it will not be renewing its sponsorship of football ...
- GolfNow Launches Premium Version Of App
Out to Launch, Amy Corr - Wednesday, November 26, 2014
Random iPhone App of the week:GolfNow, a tee-time reservation and go ...
- Targeting The Mobilized Fan
Data and Targeting Insider, Steve Smith - Tuesday, November 25, 2014
Sports fans have always been on the leading edge of mobile us ...
- Brands, Athletes, Charities Put Their Cards On The (Ping-Pong) Table
Marketing: Sports, Barry Janoff - Tuesday, November 25, 2014
When Clayton Kershaw of the Los Angeles Dodgers this month became t ...
- Coca-Cola Speaks Up About 'Disappointing' FIFA World Cup Report
Around the Net In MAD London, Sean Hargrave - Monday, November 24, 2014
Drinks giant Coca-Cola has criticised FIFA's handling of the controversial report in ...
- Re/Code Says ESPN Will Sell Streaming Subs For Cricket
Around the Net in Video, P.J. Bednarski - Monday, November 24, 2014
ESPN’s efforts to sell streaming video subscriptions for some sports programming — without requiring viewe ...
- Marriott, United Extend NFL Relationships
Marketing Daily, Tanya Gazdik - Sunday, November 23, 2014
Marriott is hosting a "Most Passionate NFL Fan" contest and the winn ...
- DV8 Says Golf Isn't For Everyone, But It Should Be For Anyone
Marketing Daily, Karl Greenberg - Friday, November 21, 2014
I wandered halfheartedly into a press conference yesterday for a product call ...
- NFL Wow: User Stats For New NFL Site On Mobile, OTT Are Impressive
VidBlog, P.J. Bednarski - Friday, November 21, 2014
The combination of ease-of-use and maniacal need-to-know has resulted in some stunni ...
- Labour MP Questions Alcohol Brands Sponsoring Sports
Around the Net In MAD London, Sean Hargrave - Thursday, November 20, 2014
Speaking at the Alcohol Concern Conference Wednesday morning, Labour MP and Shad ...
- NEW! Skittles Rain On Trey Wingo For NFL Season Campaign
Out to Launch, Amy Corr - Wednesday, November 19, 2014
This fake video shoot looks like real fun. As part of Skittle ...
- Ofcom Launches Premier League Football Rights Probe
Around the Net In MAD London, Sean Hargrave - Wednesday, November 19, 2014
Ofcom has launched an investigation into whether the way the Premier Leag ...
- Broadcast Trumps Cable In NFL Football
MediaDailyNews, Wayne Friedman - Tuesday, November 18, 2014
Thursday night NFL football programming was a boon for the CBS netwo ...
- NEW! Fitbit Launches First-Ever Ad Campaign
Out to Launch, Amy Corr - Tuesday, November 18, 2014
I might be the only person not rocking a Fitbit nowadays. B ...
- Soccer Marketers Dice U.S. Fan Base
Marketing Daily, Karl Greenberg - Monday, November 17, 2014
At MediaPost's Marketing Sports conference on soccer in America on Monday, panelis ...
- Cheetos' Branded Exhibition Soccer Team Has Strong Kickoff
Marketing Daily, Karlene Lukovitz - Monday, November 17, 2014
Countless brands invest in all kinds of sports sponsorships. But Cheetos h ...
- Is Gaming A Professional Sport? The Numbers Don't Lie
Marketing: Sports, Jim Yang - Tuesday, November 18, 2014
DotA, League of Legends and StarCraft II are not athletic endeavors typical ...
- Honda Extends Again With The NHL In U.S. And Canada
Marketing Daily, Karl Greenberg - Monday, November 17, 2014
There will also be promotions across digital properties like NHL.com, NHL Soci ...