- How Much Do Marketers Really Need The NFL?
TV Watch, Wayne Friedman - Monday, September 15, 2014
A lot has been made of the Baltimore Ravens' Ray Rice traves ...
- Your Life In Football
Marketing Daily, Karl Greenberg - Friday, September 12, 2014
You get money, the brands borrowing your smile get equity, the N ...
- NFL Scrambles As Pressure Mounts
Marketing Daily - Top of the News, Thom Forbes - Friday, September 12, 2014
As disenchanted fans and committed critics alike excoriate the National Football Leag ...
- Honda Brings Music To ESPN Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, September 9, 2014
Honda's agreement with ESPN ties with the automaker's Honda Stage music platfo ...
- NFL Scores Big On TV
MediaDailyNews, Wayne Friedman - Tuesday, September 9, 2014
Amid all the NFL off-field TV coverage over the Baltimore Ravens' R ...
- This New Agency Search App Is Like Tinder For Marketers
Mediapsssst, Richard Whitman - Tuesday, September 9, 2014
Well, here's the greatest thing to have come along since, well, sin ...
- TV Disruption Now Coming In-House
TV Watch, Wayne Friedman - Wednesday, September 10, 2014
Lately U.S. TV viewers not only have to negotiate a blithering arr ...
- Heat Builds Excitement For the Levi's Brand Inside 49ers' New Stadium
MAD, Larissa Faw - Monday, September 8, 2014
Levi's has named full-service creative agency Heat as its lead partner ...
- Newton Powers Personal Style For Drakkar Essence
Marketing Daily, Karl Greenberg - Monday, September 8, 2014
The campaign is unique for the company in that it has ...
- Why Multi-Generational Marketing Could Be The Next Big Thing
Marketing: Sports, Jon Last - Tuesday, September 9, 2014
From a purely observational context, it strikes me that we're at ...
- This NFL Season, Tackle Contextual Advertising Or Get Sacked
Online Spin, Jamie Tedford - Tuesday, September 9, 2014
No matter what audience you are trying to reach next Sunday, t ...
- NFL Markets One Image -- But TV Viewers Might See Another Picture
TV Watch, Wayne Friedman - Tuesday, September 9, 2014
Football, the biggest sport in the U.S., continues to bring in maj ...
- Marvel Characters Assemble For 'Super Hero September'
Marketing Daily, Aaron Baar - Saturday, September 6, 2014
The effort will include retail partnerships, licensing, advertising and online activations th ...
- Google, EA Partner To Help NFL Game Fans Create Custom Gif Ads in Real-Time
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 4, 2014
EA Sports has partnered with Google to promote its flagship Madden footba ...
- Why Lots of Live Sports Won't Happen That Soon Online
VidBlog, P.J. Bednarski - Friday, September 5, 2014
ESPN's John Skipper says he's not worried that millennials will cut t ...
- 'Larry' Reports From The Sidelines For Dr Pepper
MAD, Larissa Faw - Wednesday, September 3, 2014
The new "One of a Kind" campaign, from Deutsch LA, is design ...
- Buffalo Wild Wings Serves Up Sports Competition
Marketing Daily, Aaron Baar - Wednesday, September 3, 2014
"Buffalo Wild Wings is constantly working to create authentic and immersive spor ...
- USA Today Sports Media Taps Moko for Mobile Social Apps
MediaDailyNews, Erik Sass - Wednesday, September 3, 2014
USA Today Sports Media Group is expanding its social media reach throu ...
- Comcast Xfinity Sponsorship Drives NASCAR Series
MediaDailyNews, Wayne Friedman - Wednesday, September 3, 2014
Looking to raise its marketing awareness, the Comcast Xfinity TV-digital entertainment bra ...
- Ryder Cup Reverses Position, Allows Social Sharing
The Social Graf, Erik Sass - Thursday, September 4, 2014
Sometimes a round of mockery and derision works wonders: after blistering critici ...
- Most Viral NFL Players In Branded Video Get Ready to Kick Off Season
Video Insider, Mallory Russell - Thursday, September 4, 2014
The NFL regular season kicks off this week with a game betwe ...
- NFL Launches Educational Youth Games
Marketing Daily, Aaron Baar - Tuesday, September 2, 2014
"They're making youths an important part of their business, [and] we're buildi ...
- What Brands Can Learn From The Weekend Tailgate
Marketing: CPG, Scott Jones - Wednesday, September 3, 2014
Even though I'm partial to MLB playoff races (Go, Giants!), and t ...
- IMG College Launches Radio Net, Partners with TuneIn
MediaDailyNews, Erik Sass - Tuesday, September 2, 2014
With college football season upon us, advertisers will have a new w ...
- Ryder Cup Bans Social Media Pics, Video
The Social Graf, Erik Sass - Wednesday, September 3, 2014
Some professional sports organizations seem to really get social media, and othe ...
- O&M NY, IBM Turn Tennis Stats Into Emotional Musical Scores
MAD, Larissa Faw - Friday, August 29, 2014
This year's IBM U.S. Open Sponsorship focuses on its Big Data produ ...
- Hyundai Has New Recipe For NCAA Sponsorship
Marketing Daily, Karl Greenberg - Monday, September 1, 2014
Hyundai is returning for its fourth year as NCAA college football spons ...
- Nissan Brings Back Heisman House
Marketing Daily, Karl Greenberg - Monday, September 1, 2014
Central to the effort, via TBWA\Chiat\Day and ESPN's shop CreativeWorks, are s ...
- The NFL And CBS Set to Take Over Thursdays
Marketing: Sports, Larry Mann - Tuesday, September 2, 2014
The 2014 NFL season officially begins this week with a Thursday nig ...
- Faster Baseball Games? Maybe - But That Brings Less TV/Stadium Advertising
TV Watch, Wayne Friedman - Tuesday, September 2, 2014
Major League Baseball games are too long -- boring some people. Shou ...